PPC, The Science Behind The Art | Digital Marketing | Digital Marketing Consultant | Alexander Dixon
So where is Google finding the money to fund these products? You guessed it… Google Adwords. Http:/ investor.google.com/corporate/faq.html#toc-money. Google Adwords is Google’s main cash cow. Their advertising platform is designed to help all businesses, no matter the size to advertise online. I have lost count how many times I have heard people say Adwords or PPC (Pay Per Click) advertising doesn’t work as they have spent endless amounts of money struggling to receive ROI and fail miserably. Another is ...
Digital Marketing | Digital Marketing Consultant | Alexander Dixon
Email marketing is another digital marketing tool used widely in the current age by several firms. It is a cost-effective and efficient method of appealing to prospective clients when initiated properly. Email marketing can be used to enhance your relationship with current or previous customers, and can encourage customer loyalty and repeat business. However, it is essential that these e-mails be written in such a format that can actually encourage the reader rather than make them delete straight away.