alliancecommunications.blogspot.com
Alliance Communications: June 2009
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Wednesday, June 10, 2009. Keeping it Personal in a time of online everything. So last post, I talked about my adventures with online dating and how it was similar to search engine optimization of a press release. I told you that I worked on my profile to add in some good keywords, just like you do with optimizing your press release. So I know. you all want to know what happened. In a word - nothing. Point from this blog: You have to keep it personal, participate and communicate. Continue to pitch to ...
alliancecommunications.blogspot.com
Alliance Communications: September 2009
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Thursday, September 24, 2009. What's in a name? I just got an email from a salesman at a very respected vendor in our industry. The salesman, apparently, goes by the name Bobby. His message was brief, "Jan, do you have time to talk about our product and what it can do for you at Alliance Communications.Sincerely, Bobby." You know what, Bobby? I just can't take you seriously. If you think your mom will let you, could you use "Bob" just for the sake of business purposes? Nope - you can always add a tag lin...
alliancecommunications.blogspot.com
Alliance Communications: May 2009
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Wednesday, May 20, 2009. How Online Dating is So Very Much Like Search Engine Optimizing your Press Release. So, I recently became single after a million years and found out, no one goes to bars anymore to meet each other! They sit at home on their computers and lay their entire life out on a profile page, complete with pictures of your favorite place, motorcycle and dog! I'm cool with it. I'm a social media type of gal. Bring it on. Any of you who knows me knows I talk up a storm and I'm a writer! It's ...
alliancecommunications.blogspot.com
Alliance Communications: March 2009
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Tuesday, March 24, 2009. Emergence of the Digital Consumer. IBM just released its Media Study and guess what? The emergence of the digital consumer is happening a lot faster than originally predicted. According to the survey, several trends have emerged:. 1 Consumers are accelerating their adoption of new distribution formats. Participation on Twitter, YouTube, FaceBook, etc. is soaring. 3 Shift to Brands-Actional Advertising. Advertisers can focus on ROI-driven and brand marketing simultaneously. I read...
alliancecommunications.blogspot.com
Alliance Communications: November 2007
http://alliancecommunications.blogspot.com/2007_11_01_archive.html
Tuesday, November 20, 2007. Rules of Conference Calls. There should be a rule that if you're supposed to call someone at a specific time, and that person doesn't answer, that you just call them back in 30 seconds or a minute. Just a nice courtesy, I think. Today's voice mail systems get a little excited and pick up after just a few rings. Posted by Jan at 11:55 AM. A mixed bag of public relations, marketing and advertising reflections by Jan Luongo, APR, CPRC, PR and marketing professional.
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Alliance Communications: July 2006
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Wednesday, July 26, 2006. How this blog thing works. That's why I'm doing this blog. For the majority of us, this is new stuff. If you're a twenty-something, it's old hat. The research I've done shows that 60% of teens are blogging actively. Well, they're growing up blogging and we, as marketers, need to remember that they are the market of tomorrow. If you don't target teens, remember that they will be tomorrow's adults! Posted by Jan at 3:52 PM. Thursday, July 13, 2006. Posted by Jan at 1:39 PM. I read...
alliancecommunications.blogspot.com
Alliance Communications: September 2006
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Tuesday, September 12, 2006. New Media tools for Non Profits. For those of you who attended the WEDU event today for Non-Profits, here are some of the tools I promised to tell you about. Message Boards - We use website toolbox www.websitetoolbox.com; it's really inexpensive. Constant Contact - Great tool for collecting and managing emails and sending email communications. It's also great for seeing who opened your emails and clicked through to your website. They offer a discount to non profits. Public Re...
alliancecommunications.blogspot.com
Alliance Communications: August 2009
http://alliancecommunications.blogspot.com/2009_08_01_archive.html
Saturday, August 22, 2009. The more things change. You know this saying: the more things change, the more they stay the same. You'd think with all of the technology available at our fingertips that this wouldn't be true, but it is. I'm asked all the time, "How do I write a strategy for social media? And the answer is simply the same way you'd write your PR strategy - with Goals Objectives Strategies and Tactics (and don't forget Evaluation, too! Posted by Jan at 11:10 PM. Are Blogs a PR Tool?
alliancecommunications.blogspot.com
Alliance Communications: July 2007
http://alliancecommunications.blogspot.com/2007_07_01_archive.html
Sunday, July 01, 2007. As good as it is, PR can't stand alone. My advice to you is to think about what you are willing to dedicate to a PR and Advertising budget. Then, write a plan that makes sense. Use those dollars in a calculated way to meet your goals. If you throw money haphazardly at every advertising offer in sight, you won't get the results you want. Plan, plan, plan and then follow that plan! You will be much happier with the results. Posted by Jan at 10:04 PM. Are Blogs a PR Tool?
