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How to make money online: August 2008
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How to make money online. Articles for do online business and electronic commerce. Thursday, August 21, 2008. An emotional Hitler confesses, "You know … I loved that dog. I need to tweet this.". And a General responds, with serious trepidation: "Twitter has been down since last night. Apparently Robert Scoble overloaded the servers.". How else am I supposed to convey my sadness to so many people simultaneously? Elaine Fogel: Why Are Some Webinars So Bad? Paul Mininni: One Man's Trash …. Open Me. Now.
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How to make money online: June 2008
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How to make money online. Articles for do online business and electronic commerce. Wednesday, June 25, 2008. Apple's iPhone has proved wildly popular, even at a price point that made it prohibitively expensive for a large portion of the population. So, as the new version (iPhone 3G) hits the market in July with a price tag of only $199, we'll probably see a flood of new iPhone users. How will this impact the technology you use for email campaigns? AT&T's new data plan is $10 more than before. T]hose on a...
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How to make money online: The Dummies Prove a Point
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How to make money online. Articles for do online business and electronic commerce. Thursday, August 21, 2008. The Dummies Prove a Point. How well does your subscription process handle improperly entered—or clearly malicious—email addresses? If the findings presented in a whitepaper by FreshAddress are any indication, the answer might be: not so well. A comma instead of a period. A missing .com. An extra @ sign. Nt: Sloppy sign-ups can cost you. According to the FreshAddress whitepaper, “It is e...Enter y...
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How to make money online: Springtime for Twitter
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How to make money online. Articles for do online business and electronic commerce. Thursday, August 21, 2008. An emotional Hitler confesses, "You know … I loved that dog. I need to tweet this.". And a General responds, with serious trepidation: "Twitter has been down since last night. Apparently Robert Scoble overloaded the servers.". How else am I supposed to convey my sadness to so many people simultaneously? Elaine Fogel: Why Are Some Webinars So Bad? Paul Mininni: One Man's Trash …. The simple reason...
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How to make money online: May 2008
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How to make money online. Articles for do online business and electronic commerce. Friday, May 30, 2008. Three Factors to Consider Before You Jump on the Social Media Bandwagon. If you're like most B2B marketers, you're probably wondering whether you need to jump on the social media bandwagon. You're likely getting asked whether your company should start a blog, open a Facebook account, or be on YouTube. So how do you decide what to do? Here are three key factors to consider. 1 Search the Web:. Use Googl...
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How to make money online: Problem and Solution Marketing
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How to make money online. Articles for do online business and electronic commerce. Thursday, August 21, 2008. Problem and Solution Marketing. I came across an interesting article at Small Business Branding by Ed Roach, who discusses selling your product by marketing through "pain points". You need to make them understand that they have a problem, and you are the solution. Customers don't always realize that they have the problem that requires your solution, even though they do in fact have that problem.
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How to make money online: July 2008
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How to make money online. Articles for do online business and electronic commerce. Monday, July 14, 2008. Are You Being Served? As the country begins to cut back on non-essential products and services, customer service becomes an especially important element for those of you who market specialty items. And in a post at the Church of the Customer Blog, Jackie Huba lauds the personalized approach from Hem, an Austin, Texas, boutique that specializes in high-end jeans. Posted by Content Creator Co., Ltd.
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How to make money online: Open Me. Now.
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How to make money online. Articles for do online business and electronic commerce. Thursday, August 21, 2008. Open Me. Now. Question: Did you open this because the subject line was just too good to ignore? That's what every emailer hopes for, anyway. After all, an email campaign can live or die with its subject line, correct? Remember that open rates don't always measure subject line success. Sadly, there is no formula for writing the perfect subject line, Rikard concludes: "What works in one campaign mi...
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How to make money online: What You Can Learn From Starbucks' Mistakes
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How to make money online. Articles for do online business and electronic commerce. Saturday, August 2, 2008. What You Can Learn From Starbucks' Mistakes. Losing the loyalty of early adopters who appreciated personalized service and a relaxed coffee-house atmosphere. "To grow," he says, "Starbucks increasingly appealed to grab and go [sic] customers for whom service meant speed of order delivery rather than recognition by and conversation with a barista.". Creating artificial growth with new stores. "...
