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Does Content Marketing Work? April 16, 2015. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. But the most important question is: Does content marketing work? The horrible answer is, it depends. 42% of B2B companies consider their...

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Does Content Marketing Work? April 16, 2015. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. But the most important question is: Does content marketing work? The horrible answer is, it depends. 42% of B2B companies consider their...

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Amber Gables - | ambergables.com Reviews

https://ambergables.com

Does Content Marketing Work? April 16, 2015. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. But the most important question is: Does content marketing work? The horrible answer is, it depends. 42% of B2B companies consider their...

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ambergables.com

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Top Content Marketing Tools that is very helpful - Amber Gables

http://ambergables.com/top-content-marketing-tools-that-is-very-helpful

Top Content Marketing Tools that is very helpful. Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that helps craft a story about your business, drive home your unique value and inform potential customers why they should buy your product or service over others. Percolate sources, curates and schedules conte...

2

What are the best content marketing metrics? - Amber Gables

http://ambergables.com/what-are-the-best-content-marketing-metrics

What are the best content marketing metrics? Ask content marketers to discuss the benefits of their trade and you will, no doubt, be regaled with facts, statistics, and examples that clearly demonstrate how successful and discipline it can be. But ask him or her to quantify that success with a number, and the answers aren’t always as cut and dried. Discuss why this number is likely too low, and share some of their insights into what, specifically, content marketers need to be measuring. Building buzz abo...

3

What Content Marketing Will Look Like in 2015 - Amber Gables

http://ambergables.com/what-content-marketing-will-look-like-in-2015

What Content Marketing Will Look Like in 2015. Remember when newspapers were the most efficient and credible medium in gathering news, even advertising products? That was the ‘content marketing’ we had decades ago. Nowadays, we have too much that we tend to exert lesser efforts every time, when searching for news or updates about certain events. Perhaps it’s because we’re only a click away from everything we need to know. Future of Content Marketing. Guest blogging will change its meaning. The impact of ...

4

Lessons from the best example of Content Marketing - Amber Gables

http://ambergables.com/lessons-from-the-best-example-of-content-marketing

Lessons from the best example of Content Marketing. Before moving forward and trying hard on your content marketing strategy, let us first take a few steps backward and try to see an interesting lesson from previous examples. Marketers sometimes say things to me like, Well, nobody in our industry is doing that kind of robust content marketing, so why should we start? 5 Lessons for Your Company from McDonald’s Canada. Google’s Zero Moment of Truth research. Also a big part of my new book) finds that consu...

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Amber Gables -

http://ambergables.com/author/amber

Does Content Marketing Work? April 16, 2015. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. But the most important question is: Does content marketing work? The horrible answer is, it depends. Content marketing could either be t...

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Does Content Marketing Work? April 16, 2015. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. But the most important question is: Does content marketing work? The horrible answer is, it depends. 42% of B2B companies consider their...

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