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AptoNova | Product Development Insights

Product Development Insights (by AptoNova)

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AptoNova | Product Development Insights | aptonova.wordpress.com Reviews

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Product Development Insights (by AptoNova)

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1

Benefits … who needs them? | AptoNova

https://aptonova.wordpress.com/2014/11/16/benefits-who-needs-them

Benefits … who needs them? Benefits frequently get overlooked when implementing business changes. The need for change gets driven by reorganisation, acquisitions, ageing IT systems or for other internal reasons and it is easy for companies to jump to a solution without considering the wider business context. Recently I had an experience that highlighted for me how essential it is to focus on benefits. 8211; not technology, products or features – when considering any business change. 8211; increased marke...

2

Do you want benefits with that? | AptoNova

https://aptonova.wordpress.com/2014/11/24/do-you-want-benefits-with-that

Do you want benefits with that? In a previous post “ Benefits … who needs them? 8221; I described a recent experience with a potential client who was considering a significant expenditure on a new IT system, but weren’t clear about the benefits they wanted to achieve. That’s business benefits, but what about the broader picture of product or service benefits from an end customer perspective? Most product marketing focuses on features …. This is not unusual for technology products that are aimed at intell...

3

Serial Killer: the perils of ‘one-off’ product development | AptoNova

https://aptonova.wordpress.com/2015/01/08/serial-killer-the-perils-of-one-off-product-development

Serial Killer: the perils of ‘one-off’ product development. Remains stubbornly low in spite of all these initiatives. For big business that’s bad enough, but for a SME that can be a killer. One thing at a time. The Scene of the Crime. The typical scenario looks something like this …. An original product is developed based on perceived customer needs. Product developers accommodate the resultant changes which causes delays in the product launch. The follow-on products disappear over the horizon …. Organis...

4

AptoNova | AptoNova

https://aptonova.wordpress.com/author/brucegodfrey7

Serial Productisation: how to avoid falling into the trap. As highlighted in a previous post “ Serial Killer: the perils of ‘one-off’ product development. 8220;, product developers constantly face the challenge of how to deliver more with less, how to target larger groups of customers but not be crushed under the weight of supporting them, how to build a range of products without starting from scratch each time. You can avoid the inevitable problems as you start to grow. (more…). February 18, 2015. 8221;...

5

Serial Productisation: how to avoid falling into the trap | AptoNova

https://aptonova.wordpress.com/2015/02/18/serial-productisation-how-to-avoid-falling-into-the-trap

Serial Productisation: how to avoid falling into the trap. As highlighted in a previous post “ Serial Killer: the perils of ‘one-off’ product development. 8220;, product developers constantly face the challenge of how to deliver more with less, how to target larger groups of customers but not be crushed under the weight of supporting them, how to build a range of products without starting from scratch each time. You can avoid the inevitable problems as you start to grow. There are some key indicators tha...

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AptoNova | Product Development Insights

Serial Productisation: how to avoid falling into the trap. As highlighted in a previous post “ Serial Killer: the perils of ‘one-off’ product development. 8220;, product developers constantly face the challenge of how to deliver more with less, how to target larger groups of customers but not be crushed under the weight of supporting them, how to build a range of products without starting from scratch each time. You can avoid the inevitable problems as you start to grow. (more…). February 18, 2015. 8221;...

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