bkminsights.blogspot.com
BKM Buzz Blog: July 2012
http://bkminsights.blogspot.com/2012_07_01_archive.html
Insights into the intersection of PR, marketing communications, and social media marketing. Tuesday, July 24, 2012. Best Time to Post Links to Social Media Sites. A recent survey by Poynter has concluded that timing is important when you post links to Facebook, Twitter and Tumbl. Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media. On Twitter, the best window is 1 to 3 pm Mondays through Thursdays.
bkminsights.blogspot.com
BKM Buzz Blog: Measuring Return on Infographics
http://bkminsights.blogspot.com/2012/08/this-ran-on-cool-infographics-web-site.html
Insights into the intersection of PR, marketing communications, and social media marketing. Wednesday, August 29, 2012. Measuring Return on Infographics. During the past year there has been a significant rise in the use of "infographics" to communicate data and complex information quickly and visually. This is no surprise as people - customers, the news media and key stakeholders - are increasingly overwhelmed with too much information online, via social media, smart phones, etc. View my complete profile.
bkminsights.blogspot.com
BKM Buzz Blog: Using Social Media to Pitch Journalists
http://bkminsights.blogspot.com/2012/08/using-social-media-to-pitch-journalists.html
Insights into the intersection of PR, marketing communications, and social media marketing. Wednesday, August 29, 2012. Using Social Media to Pitch Journalists. Recently, I've been pitching story ideas to the local media for several of my higher education clients using phone, email and social media in different combinations to reach them. One of the key challenges is to pitch the story using only 140 characters, so one needs to be creative! Subscribe to: Post Comments (Atom). View my complete profile.
bkminsights.blogspot.com
BKM Buzz Blog: February 2012
http://bkminsights.blogspot.com/2012_02_01_archive.html
Insights into the intersection of PR, marketing communications, and social media marketing. Thursday, February 16, 2012. Overused Jargon in Press Release Headlines. After I wrote my last post the other day on news release headlines, I found this interesting article from Ragan's. About the most overused jargon in press release headlines http:/ www.prdaily.com/Main/Articles/10841.aspx. Research Group and BusinessWire. So what are the most common buzzwords used in headlines in 2011? Monday, February 13, 2012.
bkmconsulting.com
BKM Consulting -About BKM
http://www.bkmconsulting.com/about_1.html
About BKM Consulting, Inc. Great tips and suggestions in the BKM newsletter. View online now. Barb Mednick’s bio. Including industry awards and professional affiliations. Strategic PR Marketing Communications. Increasing your visibility. Enhancing your reputation. Influencing key stakeholders. And, helping employees improve their communication skills. That’s how BKM Consulting, Inc. helps companies and organizations meet their business, communication and training goals. About Barbara K. Mednick. Each des...
bkminsights.blogspot.com
BKM Buzz Blog: Create Effective Content for PR Buzz
http://bkminsights.blogspot.com/2012/06/create-effective-content-for-pr-buzz.html
Insights into the intersection of PR, marketing communications, and social media marketing. Wednesday, June 20, 2012. Create Effective Content for PR Buzz. Providing compelling and relevant content to make it easy for a reporter to write a story has always been an important focus for PR professionals. In this day and age of shrinking newsrooms, it is even more important than ever. That's according to the 2012 Vocus State of the Media Report. That recently came out. Content helps the media. Content can in...
bkminsights.blogspot.com
BKM Buzz Blog: June 2011
http://bkminsights.blogspot.com/2011_06_01_archive.html
Insights into the intersection of PR, marketing communications, and social media marketing. Thursday, June 30, 2011. Why Journalists "Love" News Releases. In today's digital world, the news release is dead. Journalists "love" receiving news releases delivered via email. That was one of the top conclusions in a recent 2011 journalist survey. I often read in blogs and newsletters that the "news release" is dead, but clearly it is not! Online newsrooms came in at a very distant second place with 3.5%. The f...
bkminsights.blogspot.com
BKM Buzz Blog: April 2012
http://bkminsights.blogspot.com/2012_04_01_archive.html
Insights into the intersection of PR, marketing communications, and social media marketing. Monday, April 23, 2012. Journalists Expect Online Newsroom. During the past few months, I've consulted with several clients about the importance of having an online newsroom for the news media to access information about their company or organization. That's why the TEKGROUP. Measured acceptance, use and expectations. These days however, online newsroom aren't just a "nice to have", they are a "need to have".
bkminsights.blogspot.com
BKM Buzz Blog: Best Time to Post Links to Social Media Sites
http://bkminsights.blogspot.com/2012/07/best-time-to-post-links-to-social-media.html
Insights into the intersection of PR, marketing communications, and social media marketing. Tuesday, July 24, 2012. Best Time to Post Links to Social Media Sites. A recent survey by Poynter has concluded that timing is important when you post links to Facebook, Twitter and Tumbl. Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media. On Twitter, the best window is 1 to 3 pm Mondays through Thursdays.
