beyondtheconsumer.wordpress.com

Beyond the Consumer

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. December 11, 2016. December 11, 2016. The Dimensions of the Luxury Brand Personality Source: According to Heine 2009, p. 163. Heine Klaus (2009) Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality. The Electronic Journal of Business Research Methods 2009; 7 (1), 25-38, http:/ www.ejbrm.com/vol...Heine Kla...

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Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. December 11, 2016. December 11, 2016. The Dimensions of the Luxury Brand Personality Source: According to Heine 2009, p. 163. Heine Klaus (2009) Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality. The Electronic Journal of Business Research Methods 2009; 7 (1), 25-38, http:/ www.ejbrm.com/vol...Heine Kla...

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Beyond the Consumer | beyondtheconsumer.wordpress.com Reviews

https://beyondtheconsumer.wordpress.com

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. December 11, 2016. December 11, 2016. The Dimensions of the Luxury Brand Personality Source: According to Heine 2009, p. 163. Heine Klaus (2009) Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality. The Electronic Journal of Business Research Methods 2009; 7 (1), 25-38, http:/ www.ejbrm.com/vol...Heine Kla...

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beyondtheconsumer.wordpress.com

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December 2016 – Beyond the Consumer

https://beyondtheconsumer.wordpress.com/2016/12

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. December 11, 2016. December 11, 2016. The Dimensions of the Luxury Brand Personality Source: According to Heine 2009, p. 163. Heine Klaus (2009) Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality. The Electronic Journal of Business Research Methods 2009; 7 (1), 25-38, http:/ www.ejbrm.com/vol...Heine Kla...

2

Brands Personality – Beyond the Consumer

https://beyondtheconsumer.wordpress.com/2016/12/11/brand-personalities

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. The Dimensions of the Luxury Brand Personality Source: According to Heine 2009, p. 163. Aaker, J. (1997) Dimensions of brand personalities. JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global pg. 347: http:/ www.haas.berkeley.edu/groups/finance/Papers/Dimensions%20of%20BP%20JMR%201997.pdf. Heine Klaus (n.d.) The Luxury Brand...Nelso...

3

Understanding Consumer’s Brains – Beyond the Consumer

https://beyondtheconsumer.wordpress.com/2016/12/06/understanding-consumers-brains

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. Understanding Consumer’s Brains. How do we, as consumer psychologists, can maximize the efficiency of an advertising message? So, what should we do? Consumer psychologist should build the messages with the objective of targeting first the emotional and most primitive function of the brain, so we can activate people’s attention and allow information to...

4

Think Smart-Think Green – Beyond the Consumer

https://beyondtheconsumer.wordpress.com/2016/11/04/think-smart-think-green

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. In the end, people will need to satisfy their basic needs, so what better motivation than to do it while contributing to the protection of our future family and specie. Bogna Pilarczyk and Aleksandra Grzesiuk (2012). Ecological aspects of marketing strategies in retailing. The experience of the Polish market. Gupta Shruti, Ogden Denise T. (2009).

5

November 2016 – Beyond the Consumer

https://beyondtheconsumer.wordpress.com/2016/11

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. November 4, 2016. In the end, people will need to satisfy their basic needs, so what better motivation than to do it while contributing to the protection of our future family and specie. Bogna Pilarczyk and Aleksandra Grzesiuk (2012). Ecological aspects of marketing strategies in retailing. The experience of the Polish market. To buy or not to buy?

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thecurrentconsumer.wordpress.com

The Current Consumer | Exploring the science that drives consumer behaviour | Page 2

https://thecurrentconsumer.wordpress.com/page/2

Exploring the science that drives consumer behaviour. First week of blogs…. On October 11, 2011 by thecurrentconsumer. I am so impressed with the quality of blogs produced by the class! Remember that you need to leave four comments per week, starting this week. Do also please ‘spread the love’ by posting comments on a variety of blogs. The Current Consumer is alive! On September 21, 2011 by thecurrentconsumer. Welcome to The Current Consumer! Be sure to keep up with us by clicking ‘follow’.

consumptionmind.wordpress.com

Lazy? Not a big deal. – Buy buy buy

https://consumptionmind.wordpress.com/2016/11/02/lazy-not-a-big-deal

Syvia's here -. November 2, 2016. November 2, 2016. Not a big deal. After I meet my supervisor discussed about my final dissertation project, I found one of the options he gave me is quite interesting and really attractive to me. So, now imagine if you were in this condition, which button you’ll click? My supervisor told us, from past experience, subjects will click on the blue button, all the time! Here’s i found a interesting video about this service in China.(This is where I’m from ). Not a big deal.

consumerologyblog.wordpress.com

So you love your boyfriend after week 1? False:mere exposure effect! – consumerologyblog

https://consumerologyblog.wordpress.com/2016/11/11/so-you-love-your-boyfriend-after-week-1-falsemere-exposure-effect

November 11, 2016. November 14, 2016. So you love your boyfriend after week 1? Hope you enjoyed reading week 🙂. So here we are at blog 5! Many of my previous blogs have assumed a certain element of rationality when it comes to setting goals and making decisions however I know I’m far from rational all the time! As such, I’d like to delve into the fascinating world of implicit thinking and learning (often described as our autopilot System 1; e.g. Kahneman). Ever experienced any of the above? Also, reflec...

breakingbrands7.wordpress.com

Kardashians and Jenners: Marketing 101 – Breaking Brands

https://breakingbrands7.wordpress.com/2016/10/14/kardashians-and-jenners-marketing-101

About brands, pop culture phenomena and its relevance to psychology. October 14, 2016. October 14, 2016. Kardashians and Jenners: Marketing 101. Have you ever found yourself on the season 6, episode 11 of a crass or asinine reality TV show? 8216;famous for being famous’. Kardashian Clan ( K.C. Which has managed to not only survive but prosper and maintain their status in an industry which has every other person making ridiculous attempts to feature in the limelight. 8216;Sex Sells’. Michael A. Belch.

cabpweb.wordpress.com

These Consumers Ain’t Loyal – Consumer Time

https://cabpweb.wordpress.com/2016/12/07/146

If you want to know how to sell more, then you better know why consumers buy Steve Ferrante. These Consumers Ain’t Loyal. December 7, 2016. December 14, 2016. Furthermore, how can the loyalty towards a brand be changed? In order to build brand loyalty, a strong emotional connection must be made between the brand and consumer. Whilst growing up, I idolised several sports stars, in particular Steven Gerrard. I vividly remember watching his adverts. Journal of advertising research. Are you being manipulated?

consumerologyblog.wordpress.com

Well folks…it’s been emojional :) – consumerologyblog

https://consumerologyblog.wordpress.com/2016/12/11/well-folks-its-been-emojional

December 11, 2016. December 15, 2016. Well folks…it’s been emojional :). I developed a new obsession 5 years ago. And despite bearing the brunt of countless rants from my sister for my ‘uncoolness’, I persevered and now look where we are! Over 6 billion emojis are sent around the world each day across various types of computer mediated communication (CMC)*. For once, I was an early adopter! Enter smug face emoji). You may not admit, but I know you love them too 😉. I was pretty amazed to discover the.

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beyondtheconsumer.wordpress.com

Beyond the Consumer

Understanding Consumer’s Brains. Message Framing – Gain vs. Loss. Political Consumerism – Backstage of Political Campaigns. Deceiving your mind With Style. December 11, 2016. December 11, 2016. The Dimensions of the Luxury Brand Personality Source: According to Heine 2009, p. 163. Heine Klaus (2009) Using Personal and Online Repertory Grid Methods for the Development of a Luxury Brand Personality. The Electronic Journal of Business Research Methods 2009; 7 (1), 25-38, http:/ www.ejbrm.com/vol...Heine Kla...

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