kaushik.net
Measuring Online Engagement: What Role Does Web Analytics Play?
http://www.kaushik.net/avinash/2008/01/measuring-online-engagement-what-role-does-web-analytics-play.html
Press, Videos, Podcasts. Occam's Razor – What? Disclaimers & Disclosures. Occam's Razor by Avinash Kaushik. Digital Marketing and Analytics Blog. Measuring Online Engagement: What Role Does Web Analytics Play? Engagement is a buzz word. It is a quest. It is altar at which many worship. Often though, atleast online, our hopes are dashed, efforts expended rarely have adequate ROI, the hype is followed with a bucket of cold water. When Theo proposed posting it here on Occam's Razor I quickly agreed. And to ...
mertanen.info
Pete Box of Analytics: February 2011
http://www.mertanen.info/2011_02_01_archive.html
Pete Box of Analytics. This blog is about digital marketing and analytics. Saturday, February 19, 2011. Social Media training - How to do Social Media right? Couple weeks ago I did a social media training. Page and start publishing just something about your company, you should educate your executives and the whole staff. If youre saying that our company doesnt exist in social media - think twice! Labels: Key performance indicators. Sunday, February 13, 2011. My first reaction was WTF Elop. These kind of ...
mertanen.info
Pete Box of Analytics: May 2012
http://www.mertanen.info/2012_05_01_archive.html
Pete Box of Analytics. This blog is about digital marketing and analytics. Saturday, May 12, 2012. Measuring the effect of Social Media marketing. I will be in Tallinn on Friday, 1st of June, when. Is kicking off. People at. Kindly asked me to talk about how to measure the effect of social media marketing on your business? Fascinating but also very challenging topic, because first you have to define social media. You simply can't measure everything in euros. As you know, with digital marketing you can ge...
mertanen.info
Pete Box of Analytics: November 2012
http://www.mertanen.info/2012_11_01_archive.html
Pete Box of Analytics. This blog is about digital marketing and analytics. Thursday, November 29, 2012. N2 Social Media Hub with Facebook. For setting up the social media hub yesterday with Facebook. Check out this Twitter feed. To get different point of views from participants. Here are my notes and comments from the event. It was a bit funny, but I believe that speakers didn't mention Facebook (banner) advertising at all? The key take away from Johnas Liljegren. Why people would engage with us? Ninni s...
mertanen.info
Pete Box of Analytics: September 2011
http://www.mertanen.info/2011_09_01_archive.html
Pete Box of Analytics. This blog is about digital marketing and analytics. Saturday, September 10, 2011. Presenting a case study at eMetrics Stockholm. Only one week before eMetrics Stockholm. Kicks off on Monday, September 19th. This is one of the best digital marketing and optimization events in Nordic. If you want to sign up. Use discount code NXC2011 and get -15 % off from conference and combo passes. The event is arranged together with SMX. Will take place at München Brewery. Since May 2009,. Hope t...
mertanen.info
Pete Box of Analytics: January 2012
http://www.mertanen.info/2012_01_01_archive.html
Pete Box of Analytics. This blog is about digital marketing and analytics. Thursday, January 5, 2012. Boosting Marketing Analytics in Finland with Zeeland family. It's a pleasure to say that I'm now responsible of developing analytics services at Zeeland. One of the biggest marketing communication companies in Finland. After all, it was an easy decision, although during the two and half months, when I was more or less a sportsman and a housewife, there was 15 new and different kind of opportunities!
mertanen.info
Pete Box of Analytics: Agile Marketing - check list for 2013
http://www.mertanen.info/2012/12/agile-marketing-check-list-for-2013.html
Pete Box of Analytics. This blog is about digital marketing and analytics. Thursday, December 27, 2012. Agile Marketing - check list for 2013. Agile Marketing is such of new term that there's not even a Wikipedia. Article about it. I guess the basic idea behind the agile marketing comes from agile software develoment. And one of its famous frameworks called Scrum. See also couple of very good and inspiring videos at the end of this post by Bryan Eisengerg. What is strategy anyway? This is where agility r...
kaushik.net
Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.
http://www.kaushik.net/avinash/2008/03/excellent-analytics-tip-13-measure-macro-and-micro-conversions.html
Press, Videos, Podcasts. Occam's Razor – What? Disclaimers & Disclosures. Occam's Razor by Avinash Kaushik. Digital Marketing and Analytics Blog. Excellent Analytics Tip #13: Measure Macro AND Micro Conversions. We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy. And the Web Analytics 2.0. Mindset all stress the importance of measuring Outcomes. No Outcomes = No Happiness. Conversion being just one of them (. You worked hard (hopefully! This "...
tooltime.typepad.com
Web Analytics Tool Time: Omniture SiteCatalyst Implementation Question One- Capturing Impressions for Different Ad Types
http://tooltime.typepad.com/web_analytics_tool_time/2008/11/omniture-sitecatalyst-implementation-question-one--capturing-impressions-for-different-ad-types.html
Web Analytics Tool Time. By Jesse Gross, Semphonic. Subscribe to this blog's feed. Hands-On, Practical Use of Web Analytics Tools. Web Analytics Reports and Measurement. Simplifying Analysis, Without Dumbing it Down. Review: Google Analytics Excel Plug-ins. Clarification and Contemplation on the Future of Omniture Report Builder. Official Word from Omniture on the Future of Excel Client. Omniture Likely to Phase Out Excel Client. Thinking About X Change Think Tank. Omniture's (Other) Biggest Competitor.
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