emailvigilance.blogspot.com
Email Vigilance: December 2008
http://emailvigilance.blogspot.com/2008_12_01_archive.html
Thursday, December 18, 2008. Holiday Carol and Message for Email Marketers. Deck the inboxes with emails aplenty. Blah, blah, blah, blah, blah….blah, blah, blah, blah. Think the incessant emails will make customers jolly? Blah, blah, blah, blah, blah….blah, blah, blah, blah. Hawking clearance crap like staid apparel. Blah, blah, blah, blah, blah, blah, blah, blah. Why “Dear Valued Customer” instead of “Dear Bob or Carol”? Blah, blah, blah, blah, blah….blah, blah, blah, BLAHHHHHHH! Russell Fletcher has be...
emailvigilance.blogspot.com
Email Vigilance: The Retailer Archetype: B&N
http://emailvigilance.blogspot.com/2008/10/retailer-archetype-b.html
Thursday, October 9, 2008. The Retailer Archetype: B&N. I ran across an excellent email this morning that I believe every retailer should emulate. Too often, retailers fall into the trap of trying to bombard the customer with a "look at all the cool stuff we have on sale" approach to the campaign creative. However, they fail to realize that many of the items presented have no relevance to. Posted by Email Vigilance. Labels: email best practices. Subscribe to: Post Comments (Atom). Russell Fletcher has be...
emailvigilance.blogspot.com
Email Vigilance: Holiday Carol and Message for Email Marketers
http://emailvigilance.blogspot.com/2008/12/holiday-carol-and-message-for-email.html
Thursday, December 18, 2008. Holiday Carol and Message for Email Marketers. Deck the inboxes with emails aplenty. Blah, blah, blah, blah, blah….blah, blah, blah, blah. Think the incessant emails will make customers jolly? Blah, blah, blah, blah, blah….blah, blah, blah, blah. Hawking clearance crap like staid apparel. Blah, blah, blah, blah, blah, blah, blah, blah. Why “Dear Valued Customer” instead of “Dear Bob or Carol”? Blah, blah, blah, blah, blah….blah, blah, blah, BLAHHHHHHH! Russell Fletcher has be...
emailvigilance.blogspot.com
Email Vigilance: Goodmail from the User Perspective
http://emailvigilance.blogspot.com/2008/10/goodmail-from-user-perspective.html
Thursday, October 2, 2008. Goodmail from the User Perspective. If you speak to anyone from Goodmail, one of the value propositions they'll mention is that messages signed with CertifiedEmail tokens stand out from other mail in the inbox. Here's what the recipient sees:. However, as you also see at the bottom of the screenshot, a highly-viable benefit to the marketer is that images are enabled by default even if only viewing using the preview pane. Posted by Email Vigilance. The Retailer Archetype: B&N.
emailvigilance.blogspot.com
Email Vigilance: Simple, Yet Effective Email Content
http://emailvigilance.blogspot.com/2009/01/simple-yet-effective-email-content.html
Friday, January 30, 2009. Simple, Yet Effective Email Content. After a while of producing no new postings, an email I received today prompted me to get back into the game. Namely, I received a mailing from Orbitz that, upon first glance, seemed innocuous enough. You've seen this type of campaign a million times. You know, here are this week's special offers, better book now.blah, blah, blah. Life is good on the beach! Email exclusive promotion code. When you book: WINTERSALE. Posted by Email Vigilance.
emailvigilance.blogspot.com
Email Vigilance: October 2008
http://emailvigilance.blogspot.com/2008_10_01_archive.html
Friday, October 24, 2008. A Paradigm Shift for Retail Email? Though I've lauded certain e-tailers like Barnes and Noble on this blog for some excellent campaign execution, it's still both frustrating and astonishing to see so many brands are not getting the message (no pun intended) that a lack of truly personalized email content is turning-off. To conclude, I think this site is on to something great and I would highly recommend that the e-tail community to follow suit to help reverse the trend of lower ...
emailvigilance.blogspot.com
Email Vigilance: January 2009
http://emailvigilance.blogspot.com/2009_01_01_archive.html
Friday, January 30, 2009. Simple, Yet Effective Email Content. After a while of producing no new postings, an email I received today prompted me to get back into the game. Namely, I received a mailing from Orbitz that, upon first glance, seemed innocuous enough. You've seen this type of campaign a million times. You know, here are this week's special offers, better book now.blah, blah, blah. Life is good on the beach! Email exclusive promotion code. When you book: WINTERSALE. Posted by Email Vigilance.
emailvigilance.blogspot.com
Email Vigilance: Political Campaigns: What Not to Do with Email
http://emailvigilance.blogspot.com/2008/10/political-campaigns-what-not-to-do-with.html
Friday, October 17, 2008. Political Campaigns: What Not to Do with Email. After watching the final Obama-McCain debate, I must admit that I was awakened from my political hibernation and I'm now looking forward to knowing who our next national figurehead will be. However, after checking my Hotmail inbox recently, it was like having an extra cold glass of water thrown in my face, reminding me of what I hate most about election season. Is there a bigger turn-off than political email campaigns? Regardless o...
emailvigilance.blogspot.com
Email Vigilance: CAN-SPAM: Useful or Histrionic?
http://emailvigilance.blogspot.com/2008/10/can-spam-useful-or-histrionic.html
Tuesday, October 7, 2008. CAN-SPAM: Useful or Histrionic? Is it me or does the CAN-SPAM legislation (read about it at: http:/ www.spamlaws.com/federal/108s877.shtml. Seem to be tossed about more frequently than Caesar salad or name-dropped more readily than Larry King disclosing his life-long friendship with [insert your favorite celebrity or sporting hero here]? Chances are if you go to any ESP Website or deliverability. Sell more porn by using "Information on New Joel Osteen. Book" in my subject line?
emailvigilance.blogspot.com
Email Vigilance: A Paradigm Shift for Retail Email?
http://emailvigilance.blogspot.com/2008/10/paradigm-shift-for-retail-email.html
Friday, October 24, 2008. A Paradigm Shift for Retail Email? Though I've lauded certain e-tailers like Barnes and Noble on this blog for some excellent campaign execution, it's still both frustrating and astonishing to see so many brands are not getting the message (no pun intended) that a lack of truly personalized email content is turning-off. To conclude, I think this site is on to something great and I would highly recommend that the e-tail community to follow suit to help reverse the trend of lower ...