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Media Analytics Blog

Home of the IMS Report, Media Analytics provides data, insight, and business intelligence to the direct response industry.

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Media Analytics Blog | blog.imsreport.com Reviews
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Home of the IMS Report, Media Analytics provides data, insight, and business intelligence to the direct response industry.
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Media Analytics Blog | blog.imsreport.com Reviews

https://blog.imsreport.com

Home of the IMS Report, Media Analytics provides data, insight, and business intelligence to the direct response industry.

INTERNAL PAGES

blog.imsreport.com blog.imsreport.com
1

Media Analytics Blog | Jeff White

http://blog.imsreport.com/author/jeff-white

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Product Roll Out Report. Sep 29, 2015. Media Analytics Report - Week of 9/28. Sep 22, 2015. Media Analytics Report - Week of 9/21. Sep 16, 2015. Media Analytics Report - Week of 9/14. Jun 15, 2015. Don't Fear, Analytics is Here! Apr 20, 2015. Media Analytics is proud to announce that i...

2

Media Analytics Blog | Tim McCoy

http://blog.imsreport.com/author/tim-mccoy

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Product Roll Out Report. Dec 3, 2015. Where Seniors Go, Pharmaceutical Spots Follow. Dec 3, 2015. Long Form: Everybody’s Doin’ It. The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV. Nov 24, 2015. Nov 24, 2015. Nov 18, 2015. Return...

3

Media Analytics Blog | Chris Dima

http://blog.imsreport.com/author/chris-dima

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Product Roll Out Report. Nov 20, 2015. Long Form Breakthrough: 20 New Shows Detected. Really. For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. Let’s look at the data. Oct 6, 2015. Where Seniors Go, Pharmaceutical Spots Follow. Long Form: Everybody’s Doin’ It.

4

How Great Is Humana's Love for Long Form?

http://blog.imsreport.com/how-great-is-humanas-love-for-long-form

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Product Roll Out Report. How Great Is Humana's Love for Long Form? Nov 12, 2015. It doesn’t stop there. Humana’s love for Long Form is growing compared to last year. October 2014 vs. October 2015. So why is this approach working for them? The Long Form format also lends a degree of leg...

5

Media Analytics Blog | Insider

http://blog.imsreport.com/topic/insider

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Product Roll Out Report. Sep 29, 2015. Media Analytics Report - Week of 9/28. Sep 22, 2015. Media Analytics Report - Week of 9/21. Sep 16, 2015. Media Analytics Report - Week of 9/14. Jun 15, 2015. Don't Fear, Analytics is Here! Apr 20, 2015. Media Analytics is proud to announce that i...

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Media Analytics | Networks/Broadcasters

http://www.imsreport.com/solutions/networks-and-broadcasters

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Track Competition With The Network Grids. Track the competition and compare time periods to gain valuable insight into the level of network concentration or frequency on any given product. Insight on Frequency and Spend. Competitive Intelligence on Products Launching In Retail. Media A...

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Media Analytics | Category Report

http://www.imsreport.com/products/category-report

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Contact To Learn More! Know the Market, Conquer the Market. Drawing upon an unrivaled wealth of data encompassing over 25 years of trends, developments, and innovations in direct retail, our reports illuminate the past so you can create future success stories. Media Analytics, LLC.

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Media Analytics | Retailers

http://www.imsreport.com/solutions/retailers

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Media Analytics provides verifiable media spend of. As Seen on TV'. Optimize Your Pricing and Promotion Plan. Competitive Landscape of Trend, Spend and Frequency. New Product Alerts by Category. The impact of direct response on the traditional retail market has been dramatic. Today...

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Media Analytics | Service Providers

http://www.imsreport.com/solutions/service-providers

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Identify Prospects in Direct Response. Media Analytics has developed a new tool to help identify products currently in the testing phase. Service Providers can now customize our tool as a. New Product Alerts by Category. Intelligence on Products Rolling Out into Retail. Through our int...

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Media Analytics | April 2015 Session

http://www.imsreport.com/webinars/April-2015-Session

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Understanding Impact, Value and Opportunity of DRTV for the Household Category. DRTV Household Category Performance Trends in Long and Short Form. How to Optimize Campaign Performance by Understanding the Competitive Landscape. Sales@imsreport.com media@imsreport.com.

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Media Analytics | February 2015 Session

http://www.imsreport.com/webinars/the-enrichment-session

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. How Media Analytics Can Help Grow Your Business in DRTV Today. Planning your DRTV campaign more efficiently across multiple departments from one platform. Staying up-to-date with your direct competitors in your category in real-time. Today to schedule your. Media Analytics, LLC.

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Media Analytics | Product Roll Out Report

http://www.imsreport.com/products/product-roll-out-report

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Product Roll Out Report. Contact To Learn More! We can help you make calculated projections of the success of a new product in retail by tracking wavering media spend and air frequency. Other exclusive features of the report, designed to enhance strategy and analysis, include:.

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Media Analytics | Media Rankings

http://www.imsreport.com/products/media-rankings

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Contact To Learn More! Free Top 25 Ranking. Everyone wants to know who is number one. Forward thinkers want to know what’s coming next. With Media Analytics for a free monthly report and get the scoop on the leading products and marketers in direct retail. Long form and short form by f...

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Media Analytics

http://www.imsreport.com/about

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Who Is Media Analytics. Has been recognized as. Direct response monitoring, tracking, and ranking resource for over 25 years. Is the must-have tool to thrive in traditional retail markets, providing insight on the rising product stars and analysis of your competitors at retail. Media A...

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Media Analytics | Brands/Marketers

http://www.imsreport.com/solutions/brands-and-marketers

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Drive More Profitable Media. Let’s beat the odds together to help you achieve breakthrough success as we continuously advance our initiatives, in partnership with industry leaders, to deliver precision tools that help you drive more profitable media and promotional decisions. Which det...

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Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry! Media Analytics, LLC. 16 West Chestnut Street. West Chester, PA 19380. Home of The IMS Report. Product Roll Out Report. Feb 18, 2016. Direct Response Category updates - Week of 2/12/2016. Feb 9, 2016. Category updates - Week of 2/5/2016. Our insight from the last week shows a shift in. Dec 3, 2015. Where Seniors Go, Pharmaceutical Spots Follow. Dec 3, 2015. Nov 24, 2015. Can suc...

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