blog.knotch.com

Knotch

A brand new approach to understanding content impact. Jul 28, 2015. Jul 28, 2015. 8 RULES TO HELP YOU BECOME A PRODUCT MANAGER. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 13, 2015. Jul 13, 2015. KNOTCHWORTHY WHAT KIND OF BRANDED CONTENT WILL WIN AT CANNES 2016? Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jun 19, 2015. Jun 19, 2015. KNOTCH NAMED ONE OF TOP 50 MARKETING STARTUPS. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 5, 2015. Jun 5, 2015. Jun 5, 2015.

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A brand new approach to understanding content impact. Jul 28, 2015. Jul 28, 2015. 8 RULES TO HELP YOU BECOME A PRODUCT MANAGER. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 13, 2015. Jul 13, 2015. KNOTCHWORTHY WHAT KIND OF BRANDED CONTENT WILL WIN AT CANNES 2016? Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jun 19, 2015. Jun 19, 2015. KNOTCH NAMED ONE OF TOP 50 MARKETING STARTUPS. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 5, 2015. Jun 5, 2015. Jun 5, 2015.

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1 blog

2 street cred

3 menu

4 featured

5 erik pavia

6 4 comments

7 comment

8 contentmarketing

9 content

10 brands

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blog,street cred,menu,featured,erik pavia,4 comments,comment,contentmarketing,content,brands,brand,branded,native,advertising,metrics,metric,measurement,analytics,engagement,awareness,lift,affinity,brandlift,emotion,attention,participation,data,analysis

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Knotch | blog.knotch.com Reviews

https://blog.knotch.com

A brand new approach to understanding content impact. Jul 28, 2015. Jul 28, 2015. 8 RULES TO HELP YOU BECOME A PRODUCT MANAGER. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 13, 2015. Jul 13, 2015. KNOTCHWORTHY WHAT KIND OF BRANDED CONTENT WILL WIN AT CANNES 2016? Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jun 19, 2015. Jun 19, 2015. KNOTCH NAMED ONE OF TOP 50 MARKETING STARTUPS. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 5, 2015. Jun 5, 2015. Jun 5, 2015.

INTERNAL PAGES

blog.knotch.com

1

#KNOTCHWORTHY | WHY THE BEST BRANDS NEED THIS KEY NEW METRIC. — Knotch

http://blog.knotch.com/blog/2015/6/5/why-the-best-brands-need-this-key-new-metric

A brand new approach to understanding content impact. KNOTCHWORTHY WHY THE BEST BRANDS NEED THIS KEY NEW METRIC. June 5, 2015. When was the last time you read an article until the end? When have you finished a task without clicking on another tab? How often do you scroll through your twitter feed every day? And how many more questions will you get bombarded with today? In 2015, attention is a scarce resource. We need to find a way to get high quality data to tell us about high quality engagement. Content...

2

About — Knotch

http://blog.knotch.com/about-us

A brand new approach to understanding content impact. Hi, We'Re knotch. We're a team of engineers, marketers, and cat-enthusiasts who are building the future of content measurement. We're pretty hardcore about data, but don't let that freak you out. We're just like you, except we exist on a steady diet of caffeine, gifs, and Milka bars. We're generally nice people, but we're fluent in sarcasm - so if you offend easy, stick to the newsreel.

3

Street Cred — Knotch

http://blog.knotch.com/street-cred

A brand new approach to understanding content impact. See who's crushing on us.

4

#KNOTCHWORTHY | ON IMPACT. — Knotch

http://blog.knotch.com/blog/2015/4/23/knotchworthy-on-impact

A brand new approach to understanding content impact. May 7, 2015. This post is inspired by great thoughts from Stacy Minero of Twitter, Shenan Reed of MEC, Adrian Burton of Lambie-Nairn, Ad Age Digital and awesome marketing innovations of Taco Bell, Burger King, VISA and Adobe. Thanks guys! PARTICIPATION MEANS INVESTED ATTENTION. Next year, we’ll be in a place where we’re commonly saying we’re buying on time. Said Shenan Reed, the digital lead of MEC Ideas at this year’s Ad Age Digital. It’s not just ab...

5

WE NEED A STANDARD FOR NON-VERBAL FEEDBACK ONLINE. — Knotch

http://blog.knotch.com/blog/2014/16/02/knotchmanifesto

A brand new approach to understanding content impact. WE NEED A STANDARD FOR NON-VERBAL FEEDBACK ONLINE. February 16, 2015. Body language is a communication tool we all share offline. So how should non-verbal feedback work online and why? The live non-verbal exchange is so common to our nature, we hardly notice it as it occurs. But we know just what we’re missing when it’s not there. It’s simply not. 7% of what we express offline is verbal and a whopping 93% non-verbal. Though metrics such as time on pag...

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A brand new approach to understanding content impact. Jul 28, 2015. Jul 28, 2015. 8 RULES TO HELP YOU BECOME A PRODUCT MANAGER. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 28, 2015. Jul 13, 2015. Jul 13, 2015. KNOTCHWORTHY WHAT KIND OF BRANDED CONTENT WILL WIN AT CANNES 2016? Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jul 13, 2015. Jun 19, 2015. Jun 19, 2015. KNOTCH NAMED ONE OF TOP 50 MARKETING STARTUPS. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 19, 2015. Jun 5, 2015. Jun 5, 2015. Jun 5, 2015.

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