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Why Only Strategic Marketers Will Become Leaders and Brand Champions
http://www.madmarketer.com/topics/tips-and-tricks/articles/408043-why-only-strategic-marketers-will-become-leaders-brand.htm
Blog: From the Experts. Why Only Strategic Marketers Will Become Leaders and Brand Champions. August 10, 2015. Managing Editor, Mad Marketer. Marketers today have had a large portion of their day-to-day activities moved to content creation, such as writing email marketing messages, blog posts, white papers and case studies, just to name a few brand assets. With that said, it’s clear that marketers need to be strong writers to succeed in the 21. In consumers’ brains that help them determine value in...
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Doing the Math: Interruptions Can Cost Your Team Big
http://www.madmarketer.com/topics/tips-and-tricks/articles/407695-doing-math-interruptions-cost-team-big.htm
Blog: From the Experts. Doing the Math: Interruptions Can Cost Your Team Big. August 03, 2015. It is quite apparent to anyone running a business that limiting interruptions is a key to success. The more unfettered time employees can spend working on their projects, the more productivity the organization will enjoy. Successful workplaces, then, should obviously look to limit interruptions and distractions in order to get the most out of their day. Between the negative impacts of these interruptions, overw...
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Is Your Brand Making These Amateur Marketing Mistakes?
http://www.madmarketer.com/topics/tips-and-tricks/articles/408055-your-brand-making-these-amateur-marketing-mistakes.htm
Blog: From the Experts. Is Your Brand Making These Amateur Marketing Mistakes? August 10, 2015. Managing Editor, Mad Marketer. When an industry goes through a major shift—such as a move toward content marketing. Among businesses—experts often need to adjust and/or even learn new skills to remain competitive in their fields. This is easier for some than for others, and those slow to adjust may find themselves committing rookie errors. As content marketing budgets continue to rise. Of both Facebook and Twi...
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Does Social Marketing Really Work?
http://www.madmarketer.com/topics/tips-and-tricks/articles/408040-does-social-marketing-really-work.htm
Blog: From the Experts. Does Social Marketing Really Work? August 10, 2015. Managing Editor, Mad Marketer. As a marketer, social media may be the most difficult platform on which to manage your brand’s presence. While the nearly 2.1 billion active users. Worldwide may have enticed your company to enter into the social media space, chances are you weren’t expecting to wait an inordinate length of time to garner positive results from your foray into this medium. Finally, brands lose influence on social med...
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Email for Internal Collaboration: Pros, Cons, and Challenges
http://www.madmarketer.com/topics/tips-and-tricks/articles/407699-email-internal-collaboration-pros-cons-challenges.htm
Blog: From the Experts. Email for Internal Collaboration: Pros, Cons, and Challenges. August 03, 2015. The office email system, for many of us, is our primary means of communication while at work. So much time in the modern office is spent sitting in front of a computer. When members of an organization need to communicate and coordinate, email is, for many, the go to method to make plans and share materials within the office; a must as members of an organization work together. Back to Mad Marketer.
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What Your Net Promoter Score Says About Your Brand
http://www.madmarketer.com/topics/tips-and-tricks/articles/408051-what-net-promoter-score-says-your-brand.htm
Blog: From the Experts. What Your Net Promoter Score Says About Your Brand. August 10, 2015. Managing Editor, Mad Marketer. Rather, it would be more practical to calculate your Net Promoter Score (NPS) before determining if a campaign or strategy has been a success or failure. NPS is calculated, according to Bain and Company’s Net Promoter System, on a scale of 1 to 10 based on consumer responses to “ the ultimate question. While the average company rarely breaks 10 percent. By using NPS rather than ROI,...
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How Far Out Should You Build Your Editorial Calendars?
http://www.madmarketer.com/topics/tips-and-tricks/articles/408058-how-far-out-should-build-editorial-calendars.htm
Blog: From the Experts. How Far Out Should You Build Your Editorial Calendars? August 10, 2015. Managing Editor, Mad Marketer. If you’re building out an editorial calendar for the content your marketers will create for your brand, then congratulations: You’re on the right track for success. Since marketers today are working in a landscape where more than 50 percent of both B2B. Your marketing focus should be the backbone of every calendar. Are you trying to hit a new target audience? Whatever your focus,...
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