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Moments of Truth

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? lets explore through the eyes of a common man

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Moments of Truth | brand-truths.blogspot.com Reviews
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What happens when real life meets advertised content? What happens when customer expectations meet brand promises? lets explore through the eyes of a common man
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Moments of Truth | brand-truths.blogspot.com Reviews

https://brand-truths.blogspot.com

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? lets explore through the eyes of a common man

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1

Moments of Truth: June 2010

http://brand-truths.blogspot.com/2010_06_01_archive.html

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? Lets explore through the eyes of a common man. Saturday, June 5, 2010. I used to feel that I am a proud owner of Skoda, that ubiquitous brand of car that not only stood for snob value but also for durability and reliability. However, 7 months of driving a Skoda Fabia has totally erased any signs of pride that I had. All the brand touchpoints sag and they are in dire need for some boosting.

2

Moments of Truth: Anguish at Airtel

http://brand-truths.blogspot.com/2010/04/anguish-at-airtel.html

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? Lets explore through the eyes of a common man. Sunday, April 25, 2010. 160;              The almost brilliant broadband service offered by Airtel, is sadly backed by inadequate and customer - unfriendly service outlets. Outlets which are understaffed, lack infrastructure and lack good quality staff. Let me elaborate - . Touchpoint 1 - No parking . Touchpoint 2 - No queue token machine. In my...

3

Moments of Truth: A service brand called 'Sunny'

http://brand-truths.blogspot.com/2010/04/service-brand-called-sunny.html

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? Lets explore through the eyes of a common man. Friday, April 16, 2010. A service brand called 'Sunny'. Good morning sir' a loud and chirpy wish, suddenly seemed to halt all activity at the office, everybody turned and looked at that head. My friend - the entrepreneur looked as shocked as all of us. He went on to introduce himself - 'Sir apne cleaner ke liye bola tha watchman ko? Sir, if you ...

4

Moments of Truth: What are moments of truth?

http://brand-truths.blogspot.com/2010/04/what-are-moments-of-truth.html

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? Lets explore through the eyes of a common man. Wednesday, April 14, 2010. What are moments of truth? Any spaniard or an avid follower of bull-fighting will tell you that a. Is the point when a matador kills a bull. The connotation for the same in brand management is not very far from this brutal sport. The comparisons are simple - the ever so graceful and poised matador is the. Is it an easy...

5

Moments of Truth: April 2010

http://brand-truths.blogspot.com/2010_04_01_archive.html

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? Lets explore through the eyes of a common man. Sunday, April 25, 2010. 160;              The almost brilliant broadband service offered by Airtel, is sadly backed by inadequate and customer - unfriendly service outlets. Outlets which are understaffed, lack infrastructure and lack good quality staff. Let me elaborate - . Touchpoint 1 - No parking . Touchpoint 2 - No queue token machine. In my...

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The Weekend That Never Was | Its Not Funny...

https://itznotfunny.wordpress.com/2010/04/19/the-weekend-that-never-was

Its Not Funny…. Through the lens of my twisted and characteristically complicated mind… I bring you a view of my world and its equally twisted inhabitants. A PR Professional by day and a budding comic and unfulfilled artist by night. I welcome you to my Blog. Picnics are fun…. The perfect Cup of Tea. The Perfect Office Cubicle. Laquo; Outcasts…. 124; The Chocolate Wheel That Stalked Me…. The Weekend That Never Was. Posted on April 19, 2010 at 9:34 am in Funny. 124; RSS feed. April 19, 2010 at 3:21 pm.

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Moments of Truth

What happens when real life meets advertised content? What happens when customer expectations meet brand promises? Lets explore through the eyes of a common man. Saturday, June 5, 2010. I used to feel that I am a proud owner of Skoda, that ubiquitous brand of car that not only stood for snob value but also for durability and reliability. However, 7 months of driving a Skoda Fabia has totally erased any signs of pride that I had. All the brand touchpoints sag and they are in dire need for some boosting.

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