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The MSU Brand | Michigan State University

The Michigan State University brand is built upon the fundamental truth of our history and the strength of our identity.

http://brand.msu.edu/

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The MSU Brand | Michigan State University | brand.msu.edu Reviews
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The Michigan State University brand is built upon the fundamental truth of our history and the strength of our identity.
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1 search tool
2 the msu brand
3 brand basics
4 universities need brands
5 why brand guidelines
6 editorial content
7 tone
8 telling brand stories
9 messaging by audience
10 msu boilerplate text
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search tool,the msu brand,brand basics,universities need brands,why brand guidelines,editorial content,tone,telling brand stories,messaging by audience,msu boilerplate text,msu creation story,editorial style guide,typography,color palette,graphic elements
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The MSU Brand | Michigan State University | brand.msu.edu Reviews

https://brand.msu.edu

The Michigan State University brand is built upon the fundamental truth of our history and the strength of our identity.

INTERNAL PAGES

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1

Site Accessibility | The MSU Brand | Michigan State University

http://www.brand.msu.edu/accessibility.html

Toggle Search and Navigation Menu. Toggle Search and Navigation Menu. What is a brand? The value of brand. Using the SPARTANS WILL tagline. Web and Digital Communications. Communications and Brand Strategy. In addition, they have been tested for usability by individuals with disabilities and with popular assistive technologies, such as screen readers and screen magnification software. If you encounter any problems, please contact us. Call us: (517) 355-7505. Call MSU: (517) 355-1855.

2

Brand Basics | The MSU Brand | Michigan State University

http://www.brand.msu.edu/brand-basics/index.html

Toggle Search and Navigation Menu. Toggle Search and Navigation Menu. What is a brand? The value of brand. Using the SPARTANS WILL tagline. Web and Digital Communications. Communications and Brand Strategy. A brand is not a logo, tagline, colors, TV commercials, or websites. MSU's brand is what students, parents, alumni, academic peers, partners, communities, and corporations think, feel, and respond to when they hear the words or see the symbols for Michigan State University. The value of brand. Student...

3

Editorial Content | The MSU Brand | Michigan State University

http://www.brand.msu.edu/editorial-content/index.html

Toggle Search and Navigation Menu. Toggle Search and Navigation Menu. What is a brand? The value of brand. Using the SPARTANS WILL tagline. Web and Digital Communications. Communications and Brand Strategy. Editorial content and tone should align with the MSU brand positioning and reflect our brand essence. When writing for MSU marketing communications and advertising, aim for clarity and impact. Avoid institutional language that is not meaningful to the audience. Spartans never give up. We relentles...

4

Site Map | The MSU Brand | Michigan State University

http://www.brand.msu.edu/site-map.html

Toggle Search and Navigation Menu. Toggle Search and Navigation Menu. What is a brand? The value of brand. Using the SPARTANS WILL tagline. Web and Digital Communications. Communications and Brand Strategy. Design and Visual Identity. Logos and Stationery System. Call us: (517) 355-7505. Call MSU: (517) 355-1855. MSU is an affirmative-action, equal-opportunity employer. 169; Michigan State University.

5

The MSU Brand | Michigan State University

http://www.brand.msu.edu/index.html

Toggle Search and Navigation Menu. Toggle Search and Navigation Menu. What is a brand? The value of brand. Using the SPARTANS WILL tagline. Web and Digital Communications. Communications and Brand Strategy. The Michigan State University brand is built upon the fundamental truth of our history and the strength of our identity. The way our brand is expressed its look, feel, and tone reflects what Michigan State University is and aspires to become. MSU’S TALENTED, PASSIONATE PEOPLE AND.

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LINKS TO THIS WEBSITE

cabs.msu.edu cabs.msu.edu

Communications and Brand Strategy | Michigan State University

http://cabs.msu.edu/index.html

Toggle Search and Navigation Menu. Communications and Brand Strategy. Toggle Search and Navigation Menu. Communications and Brand Strategy. Media and Public Relations. We are MSU's central communications team. We increase visibility and esteem for MSU, helping take university communications, engagement, and support to a higher level. CABS teams work together and across campus to integrate and advance the MSU brand and to promote and manage the university's reputation. Web and Social Media.

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Staff Directory | Communications and Brand Strategy | Michigan State University

http://cabs.msu.edu/staff

Toggle Search and Navigation Menu. Communications and Brand Strategy. Toggle Search and Navigation Menu. Communications and Brand Strategy. Media and Public Relations. 408 W Circle Dr Room 401. East Lansing, MI 48824. 408 W Circle Drive Room 303. East Lansing, MI 48824. Trevor.barnes@cabs.msu.edu. 517) 432-5306 Marketing Web and Social Media. 408 W Circle Drive Room 303. East Lansing, MI 48824. 408 W Circle Drive Room 301. East Lansing, MI 48824. 517) 884-5995 Photography and Videography. Big Ten Network...

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Web and Social | Communications and Brand Strategy | Michigan State University

http://cabs.msu.edu/web/index.html

Toggle Search and Navigation Menu. Communications and Brand Strategy. Toggle Search and Navigation Menu. Communications and Brand Strategy. Media and Public Relations. CABS web and social media teams develop and manage university-level websites and social media channels, engaging and building community with Spartan audiences through strategic online communications. We manage the msu.edu home page. And related websites that serve as front doors to MSU. Website design and content management. Create engagin...

cabs.msu.edu cabs.msu.edu

Media and Public Relations | Communications and Brand Strategy | Michigan State University

http://cabs.msu.edu/news/index.html

Toggle Search and Navigation Menu. Communications and Brand Strategy. Toggle Search and Navigation Menu. Communications and Brand Strategy. Media and Public Relations. Media and Public Relations. The Media Communications team in CABS advances and protects the image and reputation of MSU through earned media and management of relationships with the media, expanding public understanding of the value of MSU to Michigan and the world. Develop and Pitch Stories. We craft compelling news releases accompanied b...

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Key Issues | Communications and Brand Strategy | Michigan State University

http://cabs.msu.edu/news/key-issues/index.html

Toggle Search and Navigation Menu. Communications and Brand Strategy. Toggle Search and Navigation Menu. Communications and Brand Strategy. Media and Public Relations. Communications and Brand Strategy provides information on topics of current and continuing interest to MSU faculty, staff, students, alumni, the general public, and media. The information is updated regularly. Questions can be directed to Media Communications at (517) 355-2281. Statement on converting women's study lounge (July 20, 2016).

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Site Map | Communications and Brand Strategy | Michigan State University

http://cabs.msu.edu/site-map.html

Toggle Search and Navigation Menu. Communications and Brand Strategy. Toggle Search and Navigation Menu. Communications and Brand Strategy. Media and Public Relations. Graphic Design Social Media Student Intern. Media and Public Relations. Media Communications Priority Areas. Guidelines for Unit Communicators. Media Communication Coordination, Issues Management, and Policy Communication. Statement on Gov. Snyder’s budget proposal (Feb. 11, 2015). MSU update on Ebola outbreak (Oct. 21, 2014). Health offic...

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Photo and Video | Communications and Brand Strategy | Michigan State University

http://cabs.msu.edu/photo/index.html

Toggle Search and Navigation Menu. Communications and Brand Strategy. Toggle Search and Navigation Menu. Communications and Brand Strategy. Media and Public Relations. CABS photo and video teams produce video and still photos for use in a wide variety of university-level communications. We offer a wide range of brand-centered photography and videography services to campus units. Conceptual studio and location photography. Portraiture and advertising, editorial, and scientific photography for publication.

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Missouri S&T - Our brand

All of Missouri S&T. Missouri S&T Style Guide. It’s what we’re all about. Before you build new content, it's important to know how the messaging and visuals fit with our brand style. So dig deep, and get ready to think like a brand ambassador. Get a full overview of the Missouri S&T brand, including our messaging, imagery and design elements. Missouri S&T Style Guide. Need to know the correct way to compose a title, how to spell a building name or when to use capitalization? Last updated Aug. 9, 2016).

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The MSU Brand | Michigan State University

Toggle Search and Navigation Menu. Toggle Search and Navigation Menu. What is a brand? The value of brand. Using the SPARTANS WILL tagline. Design and Visual Identity. Logos and Stationery System. The Michigan State University brand is built upon the fundamental truth of our history and the strength of our identity. The way our brand is expressed its look, feel, and tone reflects what Michigan State University is and aspires to become. MSU’S TALENTED, PASSIONATE PEOPLE AND. IMPACT FOR A BETTER WORLD.

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