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Brand Audit - H&M vs. ZARA

Brand Audit - H&M vs. ZARA. Marketing Communication – Promotion. Comparing with H&M, or other similar companies, Zara does not spend much money on promotion. It spends 0.3 per cent of sales on advertising compared to average of 3.5 per cent of competitors. Zara thinks that the store windows and the content is the most necessary advertising for them. H&M engages consistently with consumers on Facebook, You Tube and Twitter to drive traffic to its online stores as well as the physical stores which continue...

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Brand Audit - H&M vs. ZARA | brandaditofexchanges.blogspot.com Reviews

https://brandaditofexchanges.blogspot.com

Brand Audit - H&M vs. ZARA. Marketing Communication – Promotion. Comparing with H&M, or other similar companies, Zara does not spend much money on promotion. It spends 0.3 per cent of sales on advertising compared to average of 3.5 per cent of competitors. Zara thinks that the store windows and the content is the most necessary advertising for them. H&M engages consistently with consumers on Facebook, You Tube and Twitter to drive traffic to its online stores as well as the physical stores which continue...

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brandaditofexchanges.blogspot.com brandaditofexchanges.blogspot.com
1

Brand Audit - H&M vs. ZARA: Marketing Communication – Promotion

http://brandaditofexchanges.blogspot.com/2013/12/marketing-communication-promotion.html

Brand Audit - H&M vs. ZARA. Marketing Communication – Promotion. Comparing with H&M, or other similar companies, Zara does not spend much money on promotion. It spends 0.3 per cent of sales on advertising compared to average of 3.5 per cent of competitors. Zara thinks that the store windows and the content is the most necessary advertising for them. H&M engages consistently with consumers on Facebook, You Tube and Twitter to drive traffic to its online stores as well as the physical stores which continue...

2

Brand Audit - H&M vs. ZARA: The most representative strategy between ZARA and H&M: Supply Chain Management

http://brandaditofexchanges.blogspot.com/2013/11/the-most-representative-strategy_17.html

Brand Audit - H&M vs. ZARA. The most representative strategy between ZARA and H&M: Supply Chain Management. The most different part in the supply chain management between ZARA and H&M is that ZARA has its own factories to produce its collection, but H&M does not. ZARA has very strong IT systems for its good distribution. All the finished products are shipped back to Spain, the central location and headquarter, and then these goods are distributed to different countries. Note: In this analysis, we only fo...

3

Brand Audit - H&M vs. ZARA: H&M CBBE pyramid

http://brandaditofexchanges.blogspot.com/2013/12/h-cbbe-pyramid.html

Brand Audit - H&M vs. ZARA. Indicator of Brand Awareness. Of brand awareness: Alike the logo of H&M, H&M is a very friendly brand close to everyone. “Fashion and quality at the best price” is H&M’s slogan. It also cooperates with famous designers and invites celebrities to endorse H&M. With those efforts, H&M wants to let people know that normal people can own the same clothing as celebrities. H&M is one of the most famous brands in fast fashion industry. Consumers might purchase H&M online or in store f...

4

Brand Audit - H&M vs. ZARA: November 2013

http://brandaditofexchanges.blogspot.com/2013_11_01_archive.html

Brand Audit - H&M vs. ZARA. The most representative strategy between ZARA and H&M: Supply Chain Management. The most different part in the supply chain management between ZARA and H&M is that ZARA has its own factories to produce its collection, but H&M does not. 1)   . 2)   . 3)   . 4)   . ZARA has very strong IT systems for its good distribution. All the finished products are shipped back to Spain, the central location and headquarter, and then these goods are distributed to different countries. Note: ...

5

Brand Audit - H&M vs. ZARA: ZARA CBBE pyramid

http://brandaditofexchanges.blogspot.com/2013/12/zara-cbbe-pyramid.html

Brand Audit - H&M vs. ZARA. Indicator of Brand Awareness. Of brand awareness: ZARA has different product categories which suit for everyone like female, male, kids. When consumers need trendy but affordable clothing, ZARA. 8203;is their good choice. ZARA brings consumers a concept that you don’t need to buy luxury clothing just for wearing only once, you can buy ZARA’s stylish design with limited budget. Meeting of customers' psychological and social needs. Zara is modern, trendy, high fashion and indivi...

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Brand Audit - H&M vs. ZARA

Brand Audit - H&M vs. ZARA. Marketing Communication – Promotion. Comparing with H&M, or other similar companies, Zara does not spend much money on promotion. It spends 0.3 per cent of sales on advertising compared to average of 3.5 per cent of competitors. Zara thinks that the store windows and the content is the most necessary advertising for them. H&M engages consistently with consumers on Facebook, You Tube and Twitter to drive traffic to its online stores as well as the physical stores which continue...

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