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Best Practices in Brand Licensing: January 2014

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My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Tuesday, January 7, 2014. My first post of 2014 has to do with that big “C” word Commitment. Even if you make the effort to hire an agent and start prospecting for licensees, are you committed to brand licensing?

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: March 2012

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My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Thursday, March 29, 2012. Getting 'em to Sign on the Line which is Dotted. Welcome to my first post of 2012. Done all your due diligence to qualify your licensee and you have written and negotiated the contract.

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: Sizable Guarantees or No Guarantees? Long Term Success May Depend on the Answer

http://licensingbestpractices.blogspot.com/2013/03/guarantees-or-no-guarantees-long-term.html

My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Tuesday, March 26, 2013. Sizable Guarantees or No Guarantees? Long Term Success May Depend on the Answer. I recently read The Licensing Letter’s. Annual Business Survey results article in their March Issue. I even...

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: August 2014

http://licensingbestpractices.blogspot.com/2014_08_01_archive.html

My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Wednesday, August 20, 2014. 8220;The Right Fit”. How often do we hear this term in life. IS it the right fit? Well never has a term meant more to success in Brand Licensing than “The Right Fit”. Your brand over th...

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: The Best Story Never Told - Part 2

http://licensingbestpractices.blogspot.com/2013/08/the-best-story-never-told-part-2.html

My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Monday, August 26, 2013. The Best Story Never Told - Part 2. A few years ago, I wrote a blog entry on the Best Story Never Told. Don’t assume your brand sells itself. The typical brand health measures you want to ...

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: August 2012

http://licensingbestpractices.blogspot.com/2012_08_01_archive.html

My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Monday, August 13, 2012. How Do You Define Success in Brand Licensing? While attending Licensing Expo 2012 this year in Las Vegas,. My answer may surprise you. Too often people in our industry sign a deal and then...

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: How Do You Define Success in Brand Licensing?

http://licensingbestpractices.blogspot.com/2012/08/how-do-you-define-success-in-brand.html

My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Monday, August 13, 2012. How Do You Define Success in Brand Licensing? While attending Licensing Expo 2012 this year in Las Vegas,. My answer may surprise you. Too often people in our industry sign a deal and then...

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: December 2012

http://licensingbestpractices.blogspot.com/2012_12_01_archive.html

My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Tuesday, December 18, 2012. In times of Crisis, Great Brands can still turn to Brand Licensing. And the best place to start is to work with a company like mine, Brandar Consulting. Managing Director and Owner.

licensingbestpractices.blogspot.com

Best Practices in Brand Licensing: August 2011

http://licensingbestpractices.blogspot.com/2011_08_01_archive.html

My Blog is intended to provide Licensors with unique insights about successfully managing a Corporate Brand Licensing Program. It is written from the perspective of someone who managed AT&Ts Brand Licensing program for many years and has consulted in the Licensing Industry for the past 7 years. Tuesday, August 2, 2011. 8220;The key to this business is personal relationships”. 8220;If this [points to heart] is empty, then this [points to head] doesn't matter.”. Managing Director and Owner.