We’re energy and sustainability experts. But more importantly, we’re experts at making low-engagement categories more human for utilities, private companies and organizations in the public sector.
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Brand Cool Marketing, Inc | brandcool.com Reviews
https://brandcool.com
We’re energy and sustainability experts. But more importantly, we’re experts at making low-engagement categories more human for utilities, private companies and organizations in the public sector.
brandcool.com
GSA | Brand Cool
http://brandcool.com/about/gsa
Brand Cool is a GSA approved contractor for schedule 541 Advertising & Integrated Marketing Solutions (AIMS). Under this distinction, we are pre-approved to do business with you for the following services. 541-2 Public Relations Services. 541-3 Web-Based Marketing Services. Communicating your organization’s offerings on a web site and engaging visitors in your content is a key element within marketing strategies. We can help you maximize your Internet capabilities by designing websites and landing pa...
Work | Brand Cool
http://brandcool.com/work
Energy Efficiency Multifamily Program. Phone: 585.381.3350.
About | Brand Cool
http://brandcool.com/about
Business is a powerful force. And when it balances people, profit and planet, it works in everyone’s favor. Brand Cool is a B-Corp committed to empowering brands that build a better world by designing strategies, programs, and integrated campaigns with humanity at their core. We’re also a proud woman-owned business (WBE) and an approved contractor for the U.S. General Services Administration (GSA). For specific advertising and integrated marketing solutions. Learn more about B Corps. VP, Client Services.
Executive Team | Brand Cool
http://brandcool.com/about/executive-team
VP, Client Services. VP, Strategy and Insight. Director of Finance and Operations. Vice President of Engagement. Phone: 585.381.3350.
Energy is Human | Brand Cool
http://brandcool.com/energyishuman
Six Truths About our Relationship with Energy. Download the FREE ebook which explores central challenges in energy efficiency marketing:. How can we better engage people with an invisible product? Why aren't savings and incentives messages working? Can energy providers create emotionally-connected brands? Brand Cool is proud to be a Certified B Corporation, WBENC, WBE, and WOSB certified, and holds multiple GSA Schedule Contracts. Phone: 585.381.3350.
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Why human insight is the key to energy efficiency marketing | Cool Current
http://brandcoolcurrent.com/energy/the-second-best-time-is-now
The second best time is now. There is a Chinese proverb that says, The best time to plant a tree was 20 years ago. The second best time is now. This comes to mind as I introduce our ebook,. Not only is this the time to make energy human, it’s vital that we do so. What does it mean to make energy human? Aren’t all of our behavior change, engagement and marketing efforts about the human? At Brand Cool, we have a vision, and we’re inviting all our friends to join us! Share on Facebook (Opens in new window).
Energy | Cool Current
http://brandcoolcurrent.com/category/energy
Brand Cool is a marketing agency focused on purpose-driven clients, including those in the energy industry. What Limits Sustained Behavior Change? How do we create systemic behavior change that point where conservation practices become routine, almost an unconscious…. What’s Off about Off the Grid. Sometimes we’re in so deep that we’re oblivious to what’s really happening around us. This limits…. Media planning for natural disasters. The second best time is now. The Myth of Apathy. By Renee Lertzman, PhD.
Coca-Cola’s #MakeItHappy campaign suspended by the negativity it was trying to defeat. | Cool Current
http://brandcoolcurrent.com/branding/makeithappy-part-ii
But of course, in this day and age, someone wanted to turn the experiment on its head and make an example out of a large company trying to actually do some good vs. overtly “selling” to us. The day after the game, the news feed site Gawker decided to create a fake twitter handle, @MeinCoke, and then consistently use it to quote the book. Based on the so-called success of the Gawker bot. If the petition was the natural next step for the campaign as Coke has stated, how come there have only been 6 tweets p...
Top 3 Energy Trends Marketers Should Prepare for in 2015 | Cool Current
http://brandcoolcurrent.com/energy/top-3-energy-trends-marketers-should-prepare-for-in-2015
Top 3 Energy Trends Marketers Should Prepare For in 2015. At Brand Cool we don’t use a crystal ball to predict the future. But we certainly do have a ball looking at the latest data and uncovering new opportunities for engaging people. From all indicators, 2015 is set to be a banner year for the energy industry. Transformation is happening everywhere. Government institutions across the nation are plotting the course for creating integrated, self-sustaining clean energy markets. Utilities are ...2: Energy...
Sue Kochan | Cool Current
http://brandcoolcurrent.com/author/sue-kochan
Positive guiding force, dedicated to connecting people and doing good in the world while traveling it as student and teacher of Buddhist philosophy and meditation. The Marriage of Energy and Media: Why Putting Media First Will Create Lasting Change. As marketers and social scientists, our job is to make energy relatable and human. Brand Cool and Butler/Till join forces to bring more urgent public attention to energy efficiency. The second best time is now. Happy Holidays from Brand Cool.
Successful Businesses Practice Social Good | Cool Current
http://brandcoolcurrent.com/innovation/selling-to-the-empowered-consumer-to-make-a-profit-you-have-to-make-a-difference
Selling to the empowered consumer: To make a profit, you have to make a difference. Going to school in Ithaca, NY introduced me to many things: gorge jumping, composting and more than one vegan with dreadlocks. Perhaps most important was the concept of sustainability. That six-syllable word, which grew to have many synonyms, was pounded into my head during all four years. It started off as annoying. What could I do to make the world better? But slowly, the make a difference mantra became inspiring. Niels...
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Marken Werbeagentur in Hamburg und Heinsberg | brandcooks
Dafür gibt es ein einfaches Erfolgsrezept: Frische Ideen,. Hochwertige Inhaltsstoffe, erfahrenes Handwerk. Diese Zutaten. Finden Sie in all unseren Kreationen. Gucken Sie unseren Brandcooks ruhig in die Töpfe. In unserer Markenküche brodelt es: Hier sitzen erfahrene Onliner und Printprofis. Konzeptioner, Designer, Technikfreaks, Online-Marketing-Manager und Texter. Mehr als heiße Luft. Vom Logo bis zur Imagebroschüre:. Ob Start-Up oder gestandene Marke: Ein unprofessionelles, veraltetes oder uninspiriert...
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Brand Cool Marketing, Inc
We’re energy and sustainability experts. But more importantly, we’re experts at making low-engagement categories more human. For utilities, private companies and organizations in the public sector. From basic brand awareness to 360-degree campaigns with sophisticated analytics and everything in between. From residential to multifamily, commercial to low-income, our award-winning work spans the entire energy sector and beyond. Residential Energy Efficiency Campaign. See more case studies.
Brand Cool Marketing
Welcome to BrandCool.net. You probably want to go to BrandCool.com.
Cool Current | A Brand Cool Blog
CHANGE STARTS WITH US. COOL CURRENT: IDEAS, INSIGHTS, and INSPIRATIONS WITH ONE GOAL . A BETTER WORLD. The Marriage of Energy and Media: Why Putting Media First Will Create Lasting Change. As marketers and social scientists, our job is to make energy relatable and human. Brand Cool and Butler/Till join forces to bring more urgent public attention to energy efficiency. The second best time is now. There is a Chinese proverb that says, The best time to plant a tree was 20…. The second best time is now.
Brandcooler | Lisa Joy Trick & Luke Minaker
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