brandnewtimes.blogspot.com
Brand New TimesWelcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry.
http://brandnewtimes.blogspot.com/
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry.
http://brandnewtimes.blogspot.com/
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Brand New Times | brandnewtimes.blogspot.com Reviews
https://brandnewtimes.blogspot.com
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry.
brandnewtimes.blogspot.com
Brand New Times: Is Starbucks still the "third place"?
http://brandnewtimes.blogspot.com/2011/02/is-starbucks-still-third-place.html
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry. February 14, 2011. Is Starbucks still the "third place"? Aren’t they supposed to be the “third place”, everybody’s favorite hang-out? Did Starbucks lose its focus? I believe yes. The major challenge for a powerhouse brand like Starbucks is how to deal with growth. It needs to grow while staying somewhat small; become a global corporation while staying locally relevant. The more thi...
Brand New Times: July 2009
http://brandnewtimes.blogspot.com/2009_07_01_archive.html
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry. July 23, 2009. Subway and the "$5-footlong" Beast. 8220;$5 foot long”. That jingle of the Subway advertisement seems to have pursued me on nearly any of the rare occasions I switch on the TV. Was it a just coincidence and a great way of targeting; or was the media planning intentionally that bold to ensure highest frequency and reach? Subway could clearly profit from maintaining co...
Brand New Times: June 2010
http://brandnewtimes.blogspot.com/2010_06_01_archive.html
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry. June 9, 2010. Is the iPad a Trend or Fad? The success of any new product is still determined by meeting customers' needs and wants. I contemplated these questions which made me then curious to investigate it a bit more, watching Steve Job’s initial key note speech on the iPad introduction and rereading some of last months’ articles. 8220;The iPod is an MP3 Player. The iPhone is...
Brand New Times: Lessons from Marketing during Economic Turmoil and why Hyundai became Marketer of the Year
http://brandnewtimes.blogspot.com/2010/09/lessons-from-marketing-during-economic.html
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry. September 21, 2010. Lessons from Marketing during Economic Turmoil and why Hyundai became Marketer of the Year. It is a pleasure to open a newspaper these days and realize that the media finally spreads more optimism for the times ahead. Is the end of the recession the start of golden times for us marketers? Well, it depends on the point of view. Subscribe to: Post Comments (Atom).
Brand New Times: April 2010
http://brandnewtimes.blogspot.com/2010_04_01_archive.html
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry. April 13, 2010. Subscribe to: Posts (Atom). Law of the Category. Sales sales promotion strategy. 8220;The crucial ingredient in the success of any brand is its claim to authenticity.”. Al Ries –. Jack Trout/Mark Twain -. A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.". View my complete profile.
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Brand New Thinking is a blog about innovation by design, branded interactions and digital culture.
Design kommunizieren Ein neues Erscheinungsbild für Paul Camper. June 1, 2017. Die aktuelle Ausgabe der Page zum Thema Design kommunizieren berichtet über unseren strategischen Markenprozess für das Start-up Paul Camper dem Airbnb für Wohnmobile. Mehr zum Thema Design kommunizieren in der aktuellen Ausgabe der Page (6 2017). Travel booking in the age of the service economy. December 23, 2016. Ich, der Praktikant und unser neuer Geschäftsführer. August 10, 2016. 1) Du sitzt quasi seit 4 Wochen hinter mir,...
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Brand New Times
Welcome to my personal blog about brand strategy, marketing communications and whatever caught my attention in the industry. February 14, 2011. Is Starbucks still the "third place"? Aren’t they supposed to be the “third place”, everybody’s favorite hang-out? Did Starbucks lose its focus? I believe yes. The major challenge for a powerhouse brand like Starbucks is how to deal with growth. It needs to grow while staying somewhat small; become a global corporation while staying locally relevant. It is a plea...
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