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brightblueconsulting.co.uk

Brightblue Consulting

44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. MEASURE MARKETING, BETTER DECISIONS. We measure marketing ROI to help make better decisions to make clients more money. Simple. At the forefront of marketing ROI developments including measuring social media, data visualisation. Our business acumen ensures market mix models closely reflect commercial reality. Transparent and easy to understand, building trust and therefore used to shape business decisions. Brightblue e...

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44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. MEASURE MARKETING, BETTER DECISIONS. We measure marketing ROI to help make better decisions to make clients more money. Simple. At the forefront of marketing ROI developments including measuring social media, data visualisation. Our business acumen ensures market mix models closely reflect commercial reality. Transparent and easy to understand, building trust and therefore used to shape business decisions. Brightblue e...
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Brightblue Consulting | brightblueconsulting.co.uk Reviews

https://brightblueconsulting.co.uk

44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. MEASURE MARKETING, BETTER DECISIONS. We measure marketing ROI to help make better decisions to make clients more money. Simple. At the forefront of marketing ROI developments including measuring social media, data visualisation. Our business acumen ensures market mix models closely reflect commercial reality. Transparent and easy to understand, building trust and therefore used to shape business decisions. Brightblue e...

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brightblueconsulting.co.uk brightblueconsulting.co.uk
1

Michael Cross | Brightblue Consulting

http://brightblueconsulting.co.uk/team/michael-cross

44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. My passion using data to solve problems finding an answer based on numeric proof is what I find really exciting (! You can almost predict anything with enough data and the right model even whether you’re going to have a good night out (work in progress). Plus I’m a massive geek. I’m awful at arithmetic so don’t ask me any simple maths on the spot, but luckily good at algebra! BSc Economics with Econometrics.

2

Terry Fribence | Brightblue Consulting

http://brightblueconsulting.co.uk/team/terry-fribence

44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. I always loved Maths at school, and Economics Maths = Econometrics at Uni was too hard to resist! Budget Optimisation and Allocation.

3

Portfolio | Brightblue Consulting

http://brightblueconsulting.co.uk/portfolio

44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. Shopper Marketing Case Study. FMCG, Media ROI, Shopper Marketing. Challenge Understand the sales uplift (volume & value) from Shopper Activity Calculate ROI performance during the shopper live trial and Compare Shopper…. E-commerce, Media ROI, Real Attribution Modelling. Challenge Has recent brand media helped drive site performance? How does the brand ROI compare to online channels, and which…. Media ROI, Retail.

4

Prokopis Ellinas | Brightblue Consulting

http://brightblueconsulting.co.uk/team/prokopis-ellinas

44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. Prokopis is a marketing graduate with previous experience in a variety of business areas. He was attracted by the power of data, and its ability to prove and improve marketing effectiveness. He is passionate about the journey from data manipulation through to real business decisions. Budget Optimisation and Allocation.

5

About | Brightblue Consulting

http://brightblueconsulting.co.uk/about

44 (0) 203 475 7004. Subscribe to the newsletter:. Budget Optimisation and Allocation. Our Marketing ROI Process. We make sure that marketing ROI is integral to business decisions by using the following attributes in our process:. Bright and Dynamic At the forefront of marketing ROI developments Social, Big Data, etc. Commercial Business understanding, media expertise and P&L literate. Clear Delivery Modelling explained clearly and emphasis on training. At my job I sometimes feel like a detective investi...

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marketmixmodelling.com marketmixmodelling.com

market mix modelling

http://www.marketmixmodelling.com/home

Budget Optimisation and Allocation. How does it work? Budget Optimisation and Allocation. How does it work? Market Mix Modelling Explained. An easy way to understand econometric modelling applied to marketing and marketing ROI. The gadget spec URL could not be found. What do you use it for? A key outcome from MMM is the ability to optimise these factors, maximising revenue, profit or any other KPI. This can then be used to forecast future sales, and enables various scenarios to be tested.

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