carlosricque.com

Carlos Ricque

EBay has been out of the spotlight for a while. So when they wanted to get back into TV, we started by reminding people what it is you’re actually getting when you buy something from them. Hint: it’s not what you think it is. Late in 2015 it occurred to us that we were coming up on a Leap Year. Then we started thinking about what a big deal an extra day must be, if you don’t have many left. AstraZeneca: Take It From a Fish. Working on Verizon, we created a ton of future-focused, pro-technology spots....

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Carlos Ricque | carlosricque.com Reviews

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EBay has been out of the spotlight for a while. So when they wanted to get back into TV, we started by reminding people what it is you’re actually getting when you buy something from them. Hint: it’s not what you think it is. Late in 2015 it occurred to us that we were coming up on a Leap Year. Then we started thinking about what a big deal an extra day must be, if you don’t have many left. AstraZeneca: Take It From a Fish. Working on Verizon, we created a ton of future-focused, pro-technology spots....

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Carlos Ricque | carlosricque.com Reviews

https://carlosricque.com

EBay has been out of the spotlight for a while. So when they wanted to get back into TV, we started by reminding people what it is you’re actually getting when you buy something from them. Hint: it’s not what you think it is. Late in 2015 it occurred to us that we were coming up on a Leap Year. Then we started thinking about what a big deal an extra day must be, if you don’t have many left. AstraZeneca: Take It From a Fish. Working on Verizon, we created a ton of future-focused, pro-technology spots....

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carlosricque.com

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Coke: national integration — Carlos Ricque

http://www.carlosricque.com/coke-integration

For every brand ad on national media, Coke had hundreds of regional "partner promotions" with sports teams, retailers and arts institutions. Until we came along each of those ads was created from scratch by different agencies and clients, which made a mess of their brand. My team designed a templated system that kept Coke branding front and center while still leaving room for messaging tailored to each partner. Powered by Squarespace 6.

2

Bayer Advanced: TV — Carlos Ricque

http://www.carlosricque.com/bayer-advanced

Your lawn is a reflection of your worth as a homeowner. Lots of lawn brands (Bayer included) like to show people being proud of their yard. I thought blind spitting rage was a good emotion to tap into instead. Powered by Squarespace 6.

3

X-Box: City of Speed — Carlos Ricque

http://www.carlosricque.com/x-box-city-of-speed

X-Box: City of Speed. We created City of Speed to promote 4G on the X-Box Live platform. These Branded Digital Experience units had been around about a year when we brought it to Verizon, but ours was the first to be so robust. To this day, this remains the best-performing Microsoft BDE ever. (The stats are at the end of this gallery.). Powered by Squarespace 6.

4

Verizon: branded content — Carlos Ricque

http://www.carlosricque.com/verizon-future-tech

When it first launched, Verizon's 4G network was substantially better than anything offered by AT&T. So much better that it felt like technology from the future. Which got us wondering if everything in the future would work as well. We originally created these for the web but they really blew up on the X-Box BDE. Powered by Squarespace 6.

5

Verizon web video — Carlos Ricque

http://www.carlosricque.com/verizon-emotional-spots

In addition to selling the practical benefits of a faster 4G network, we wanted to capture that feeling of wow-ness that comes from trying a new technology for the first time. The smile on the kid's face as he rides the bike said it all. Powered by Squarespace 6.

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Montgomery Relevancy Group » More Water Please

http://www.montgomeryrelevancy.com/more-water-please

Return to blog main page]. July 7, 2015. This is a re-post from five years ago. Still holds water for sure. We are surrounded by every form of communication imaginable. It comes from our TVs and radios, it comes from our landlines and smart phones, it comes in the mail and in our magazines, it comes from our computers and tablets, it comes from billboards and blimps, it comes from sports and symphonic events, it comes on our monthly bills and in-store receipts It’s everywhere and more is to come. Either ...

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EBay has been out of the spotlight for a while. So when they wanted to get back into TV, we started by reminding people what it is you’re actually getting when you buy something from them. Hint: it’s not what you think it is. Late in 2015 it occurred to us that we were coming up on a Leap Year. Then we started thinking about what a big deal an extra day must be, if you don’t have many left. AstraZeneca: Take It From a Fish. Working on Verizon, we created a ton of future-focused, pro-technology spots....

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