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chadmlaughlin.com

chad m laughlin : creative

advertiser. director. omnipotent time-traveling wizard.

http://www.chadmlaughlin.com/

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chad m laughlin : creative | chadmlaughlin.com Reviews
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advertiser. director. omnipotent time-traveling wizard.
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chad m laughlin : creative | chadmlaughlin.com Reviews

https://chadmlaughlin.com

advertiser. director. omnipotent time-traveling wizard.

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chadmlaughlin.com chadmlaughlin.com
1

chad m laughlin : creative

http://www.chadmlaughlin.com/a_gmc-dude.html

HEAVY DUTY PICKUP GAMES. To launch GMC’s first-ever Denali Heavy Duty during the NBA playoffs, we teamed up with Dude Perfect a group of college students who don’t think there is a basketball shot they can’t make. So, we hitched a trailer to the Denali HD, and towed a basketball hoop around Texas, attempting shots that were borderline-impossible. We leaked a shot made from an airplane to YouTube two weeks before the website went live. It got 400,000 hits in less than two days.

2

chad m laughlin : creative

http://www.chadmlaughlin.com/a_bmw-3series.html

To introduce the completely redesigned 3-Series, we asked ourselves: What if we lived in a world where we had no need to drive it? The answer: no bueno.

3

chad m laughlin : creative

http://www.chadmlaughlin.com/a_bmw-driving.html

Once my partner and I realized BMW had a Performance Driving School, we knew we had to do some ads. With extremely limited funds, Relearn To Drive relied heavily on word of mouth, free and strategically placed media, as well as targeted online partnerships to drive traffic to the site. The campaign surpassed all expectations by not only increasing awareness for the school, but also booking it solid for the next year. WEBSITE (click image to open site). PRINT and OOH (click images to enlarge).

4

chad m laughlin : creative

http://www.chadmlaughlin.com/a_bmw-corporate.html

As an independent company, BMW has total freedom of innovation. So rather than simply showcasing sheet metal and the cars’ given performance, we focused on the initiatives that make BMW such a progressive company. Geared towards the creative class, the new brand positioning and look received accolades among the press, and was a finalist for the Kelly Awards who noted that BMW sold nearly 275,000 vehicles, resulting in a record sales year despite a flat market. Not too shabby for our first assignment.

5

chad m laughlin : creative

http://www.chadmlaughlin.com/a_gmc-print.html

For years GMC had been using the same CGI’d truck on a white background, and were stuck in a world of contextual headlines for media buys in things like Cat Fancy. No joke. While there is a time and place for contextual ads, it should not be the core of your brand. The new branding has taken GMC from being lost with no message back to its Professional Grade roots as a brand that stands above the rest. In fact, the new photography has recently been showcased in both Archive and CA.

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