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Chief Marketing Technologist - Marketing Technology Management

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Chief Marketing Technologist - Marketing Technology Management | chiefmartec.com Reviews
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Chief Marketing Technologist - Marketing Technology Management | chiefmartec.com Reviews

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Marketing Technology Management

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9 big takeaways from last week's #MarTech conference - Chief Marketing Technologist

http://chiefmartec.com/2015/04/9-takeaways-last-weeks-martech-conference

April 6, 2015. 9 big takeaways from last week’s #MarTech conference. Wow Last week’s MarTech Conference. Was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech. And I was a marketing nerd in heaven. That was an earth-moving moment. The marketing technologist label is simultaneo...

2

Speaking - Chief Marketing Technologist

http://chiefmartec.com/speaking

This is an amazing time in the history of marketing, as accelerating waves of technological and organizational innovation open up new ways for marketers to reach, engage, and understand their customers. I love to share my enthusiasm for these opportunities with audiences at all levels and teach them pragmatic ways of realizing this potential in their own companies. I am the program chair of the MarTech conference series. Here are upcoming events that I’ll be speaking at:. November 1-2, 2016 in London, UK.

3

8 tips for marketing tech companies on pitching CMOs - Chief Marketing Technologist

http://chiefmartec.com/2015/04/8-tips-marketing-tech-companies-pitching-cmos

April 29, 2015. 8 tips for marketing tech companies on pitching CMOs. The following is a guest post written by Ashu Garg. General partner at Foundation Capital. With special advice from Julie Bernstein, COO for Stitch Fix. And former CMO at Sephora. Ashu is the author of MarTech and the Decade of the CMO. 1 Make sure to stand out, simply. Describe what you do in one succinct, well-articulated sentence. To get a positive reply from a CMO or pass-along within an organization, you’ll want to stand out&#...

4

A 2-sided silver bullet for marketing and sales alignment? - Chief Marketing Technologist

http://chiefmartec.com/2015/04/new-approach-challenge-salesmarketing-alignment

April 17, 2015. A 2-sided silver bullet for marketing and sales alignment? I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series. Both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely write about ion interactive here ( my last such post. But let’s begin by examining the problem we want to solve. Marketing...

5

29 marketing tech “unicorns” worth $1 billion+ each - Chief Marketing Technologist

http://chiefmartec.com/2015/05/29-marketing-tech-unicorns-worth-1-billion-each

May 5, 2015. 29 marketing tech unicorns worth $1 billion each. When it comes to valuations, the marketing technology landscape. Seems to follow, more or less, a power law. Distribution. A few companies are worth a tremendous amount of money, the so-called “fat head” of such a distribution. And then there’s a “long tail” of ever smaller niche companies that trail behind them as far as the eye can see. Aside from just marketing. It also represents a phenomenal opportunity for platforms. Of course, the boun...

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14 CRO Gurus Share Favorite Optimization Tools

http://www.moblized.com/blog/cro-experts-favorite-tools

Point of Sale Software. App of the Day. June 27, 2014. 14 CRO Gurus Share Favorite Optimization Tools. One of the common things that I see when I speak with business owners about Conversion Rate Optimization is a misconception of the field. While some may think of CRO as a means to a single, optimized endpoint is really in iterative, procedural process. We asked each for their favorite CRO tools, resources, or rationale behind their methodologies in the hopes that you, the business owner and future optim...

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Retail Neo!: January 2014

http://retailneo.blogspot.com/2014_01_01_archive.html

Tracking Retail Customer Engagement and digital disruptions around "Neo"-marketing! Sunday, January 26, 2014. NRF14: In-Store Technologies - The Toast at the BIG Show of Retail. At the NRF's BIG Show in 2014, the buzz was palpable. With 30,000 attendees, 500 exhibtors and almost all the "biggies" that operate in the space, this show was quite grand. And it was in its 103rd annual edition. At Capillary, we had a great outing - with quite a bit of engagement around our booth at the EXPO. Account Manager an...

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Culture | (spatially) separate no more

https://johndmorley.com/tag/culture

Spatially) separate no more. Seeking out things that fit together – a program design and marketing blog. Skip to primary content. Skip to secondary content. From Gut Instinct to Process. December 14, 2015. Build success on collaborative energy and the design processes for repeating it. 8211; – –. Start-Up Mode inside a Fortune 200. Create an unrivaled in-person customer engagement experience at 1:1 scale. Achieve a net new run-rate of 500 customer engagements per year. Come to EMC in Silicon Valley.

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10 Highly Effective Techniques for Personalized Marketing | The Marek Group Blog

https://marekgroup.wordpress.com/2014/04/05/10-highly-effective-techniques-for-personalized-marketing

10 Highly Effective Techniques for Personalized Marketing. April 5, 2014. The days of generic and broad messaging are over. We live in the age of the sophisticated consumer. According to HubSpot, 21% of our audiences today have researched us online using our blogs, websites and social media pages before even engaging in a potential sale. Sites like Angie’s List and Wikipedia are soaring in popularity because they offer information to the consumers we want to win over. What does this mean? Knowing your ta...

strategyaudit.com.au strategyaudit.com.au

The water-bucket method of networking. | StrategyAudit

http://www.strategyaudit.com.au/2015/08/03/the-water-bucket-method-of-networking

The water-bucket method of networking. Aug 3, 2015. Goodwill and trust first. Networking has always been a great way to build a business, and nothing will ever change that. Most small business owners go to networking meetings, register on linkedin and all the rest for a simple reason: they want to find more business. Why is it than that when you go to these places, physically or digitally that it takes so much effort, and traction often seem really hard to build for most? We all do tend to it. 10 questio...

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Customers | StrategyAudit

http://www.strategyaudit.com.au/category/customers

11 rules to ensure customers love you. Nov 8, 2016. Customers and potential customers always remember how their needs and expectations were managed through the sales process. It is all part of the experience of doing business. Repeat to yourself: “. Customers do not care about my problems, only theirs. 8221; in the mirror every morning. Following are 11 simple rules, evolved out of the cock-ups I have seen over many years. A customers time is their most valuable resource, never, ever, ever, waste it.

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Higher Education. A Fading Rite of Passage? | Building Marketing Strategies for Higher Education

https://buildingmarketingstrategies.wordpress.com/2009/07/28/higher-education-a-fading-rite-of-passage

Building Marketing Strategies for Higher Education. Higher Education. A Fading Rite of Passage? July 28, 2009. Tags: Marketing Higher Education. I walked my daughter down the aisle last Sunday evening. She married the love of her life. It was an event that she had been looking forward to for months, and well, for her entire life. It was an emotional day for all of us. The wedding held meaning. We were different because of it. It was a rite of passage. In marketing higher education, we facilitate the coll...

analyticabc.blogspot.com analyticabc.blogspot.com

ABC: Analytic Method --> Level 1

http://analyticabc.blogspot.com/2010/01/analytic-method-level-1.html

If you are just starting to think about analytic career or are doing research around specific topic, this blog will help you get off the ground in your explorations. Its all about classification of different topics to facilitate learning. Search This Blog and all linked sites. Monday, March 29, 2010. Analytic Method - Level 1. Conceptually this section should focus around best practices for analytic project management in applied settings. Analytic Method - Once we know what the objectives are and data on...

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ABC: Org. Alignment --> Level 4

http://analyticabc.blogspot.com/2010/01/org-alignment-level-4.html

If you are just starting to think about analytic career or are doing research around specific topic, this blog will help you get off the ground in your explorations. Its all about classification of different topics to facilitate learning. Search This Blog and all linked sites. Monday, January 25, 2010. Org Alignment - Level 4. Labels: Analytic Org. Alignment. Subscribe to: Post Comments (Atom). Analytic Org. Alignment. Occam’s Razor by Avinash Kaushik. Stat Graphics and More. Analytic Grad School NCSU.

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Chief Marketing Technologist - Marketing Technology Management

March 21, 2018. Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services. Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That's a pretty heft premium a 21.6X multiple given that the company had less than $300 million in revenue for 2017. That's a strategic bet. So what's the strategy? Filed Under: Marketing Software. March 20, 2018. How Juniper Networks spans pre-sales to post-sales marketing in their martech stack. March 16, 2018. The foll...

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