engagingdigital.com
Jason | Engaging Digital
http://www.engagingdigital.com/author/jason-suttie
8212; a digital engagement BLOG by JASON SUTTIE —. Understanding your digital audience. On Jan 17, 2014 in Engagement. It’s quite rare that I get annoyed by marketing aimed at me but it happened today. It annoyed me even more so because it’s the sort of stuff that we do at Copper just it was just done badly. The danger of not engaging donors. On May 8, 2012 in Engagement. Comments Off on The danger of not engaging donors. Digital design isn’t print design. On Jan 16, 2012 in Email. There are lots of diff...
engagingdigital.com
Funnelling an audience toward engagement | Engaging Digital
http://www.engagingdigital.com/2011/09/funnelling-an-audience-toward-engagement
8212; a digital engagement BLOG by JASON SUTTIE —. Funnelling an audience toward engagement. Funnelling an audience toward engagement. On Sep 16, 2011 in Engagement. Comments Off on Funnelling an audience toward engagement. There are lots of different models for illustrating ‘things’ in marketing and we have a number of our own. You might have seen our digital engagement framework. Are aware of your organisation or brand but do little more than look. Characterised by website visits or email opens. Ideall...
engagingdigital.com
The danger of not engaging donors | Engaging Digital
http://www.engagingdigital.com/2012/05/the-danger-of-not-engaging-donors
8212; a digital engagement BLOG by JASON SUTTIE —. The danger of not engaging donors. The danger of not engaging donors. On May 8, 2012 in Engagement. Comments Off on The danger of not engaging donors. I made the decision recently to stop giving to a charity which I’d been supporting for 10 years. Every month my donation would be automatically sent from my bank account and go on to do what I presume was good stuff. I can only presume because they never actually told me. I received a response from their s...
engagingdigital.com
No shortage of ideas | Engaging Digital
http://www.engagingdigital.com/2011/06/no-shortage-of-ideas
8212; a digital engagement BLOG by JASON SUTTIE —. No shortage of ideas. No shortage of ideas. On Jun 24, 2011 in Campaigns. Comments Off on No shortage of ideas. One of the challenges with writing a blog is actually writing the posts that go into it and keeping it up to date. In my eagerness to start blogging I’ve started about 8 articles but besides the 2 posted I’m yet to actually finish any of them. I am a digital marketer and head of the London based digital marketing agency Copper. I've got over 10...
engagingdigital.com
Email | Engaging Digital
http://www.engagingdigital.com/category/email-2
8212; a digital engagement BLOG by JASON SUTTIE —. Digital design isn’t print design. On Jan 16, 2012 in Email. Comments Off on Digital design isn’t print design. We've had a couple of projects lately where the designs have come from our clients' direct marketing or advertising agencies. We've then been tasked with building and/or broadcasting the campaign. The problem is that we suspect they have been designed by print designers, because as websites and emails they just don't work.
engagingdigital.com
Engagement | Engaging Digital
http://www.engagingdigital.com/category/engagement
8212; a digital engagement BLOG by JASON SUTTIE —. Understanding your digital audience. On Jan 17, 2014 in Engagement. It’s quite rare that I get annoyed by marketing aimed at me but it happened today. It annoyed me even more so because it’s the sort of stuff that we do at Copper just it was just done badly. The danger of not engaging donors. On May 8, 2012 in Engagement. Comments Off on The danger of not engaging donors. Digital design isn’t print design. On Jan 16, 2012 in Email. There are lots of diff...
engagingdigital.com
Understanding your digital audience | Engaging Digital
http://www.engagingdigital.com/2014/01/how-not-to-annoy-a-donor
8212; a digital engagement BLOG by JASON SUTTIE —. Understanding your digital audience. Understanding your digital audience. On Jan 17, 2014 in Engagement. It’s quite rare that I get annoyed by marketing aimed at me but it happened today. It annoyed me even more so because it’s the sort of work we do at Copper. It was just done without enough thought. The problem with the video was that it made out that my support over the last 12 years had done nothing. It was all about the community’s problem...Now, I ...
engagingdigital.com
An engaging personality | Engaging Digital
http://www.engagingdigital.com/2011/06/an-engaging-personality
8212; a digital engagement BLOG by JASON SUTTIE —. On Jun 30, 2011 in Engagement. Comments Off on An engaging personality. After a lot of time and paper we think we’ve now come up with a good one, hopefully to be revealed at a later date. Brand name is serious, competent, masculine, older and upper-class but they want it to be young, hip, trendy and cool. Ultimately a consistent personality makes it easier for people to engage. Your audience know who you are, how you speak to them and it’s the ...I've go...
engagingdigital.com
General | Engaging Digital
http://www.engagingdigital.com/category/general
8212; a digital engagement BLOG by JASON SUTTIE —. Welcome to my digitally engaging blog. On Jun 10, 2011 in General. Comments Off on Welcome to my digitally engaging blog. And thanks for finding my blog - engagingdigital.com. This blog is about my professional life at Copper and all things digitally engaging. My first entry is a bit about who I am, my professional life at Copper, why I'm blogging and what I'm hoping you can get out of it. Understanding your digital audience. Hello Pleased to meet you.
engagingdigital.com
Campaigns | Engaging Digital
http://www.engagingdigital.com/category/campaigns
8212; a digital engagement BLOG by JASON SUTTIE —. No shortage of ideas. On Jun 24, 2011 in Campaigns. Comments Off on No shortage of ideas. One of the challenges with writing a blog is actually writing the posts that go into it and keeping it up to date. In my eagerness to start blogging I've started about 8 articles but besides the 2 posted I'm yet to actually finish any of them. Understanding your digital audience. The danger of not engaging donors. Digital design isn’t print design.
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