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Consumer Research - OvGU MagdeburgWelcome to the webpage of Consumer Research
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Welcome to the webpage of Consumer Research
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Consumer Research - OvGU Magdeburg | core.ovgu.de Reviews
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Welcome to the webpage of Consumer Research
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Consumer Research - Sitemap
http://www.core.ovgu.de/Sitemap.html
Zum Textanfang (Navigation überspringen). Letzte Änderung: 11.08.2015 - Contact Person: Webmaster.
Consumer Research - Consumer Insights
http://www.core.ovgu.de/ConsumerInsights.html
Zum Textanfang (Navigation überspringen). Neurobiological origins of the compromise effect. Drivers of the compromise effect. Psychological ownership and customer co-creation. The moderating role of future time perspective in the time versus money effect. Brunnlieb, C. Nave, G. Camerer, C.F. Schosser, S. Vogt, B. Münte, T.F. Heldmann, M. (2016). Ldquo;Vasopressin Increases Human Risky Cooperative Behavior.“. Proceedings of the National Academy of Sciences. 113 (8), 2051-2056. 53 (2), 183-198.
Consumer Research - Imprint
http://www.core.ovgu.de/Imprint.html
Zum Textanfang (Navigation überspringen). The University of Magdeburg is a public authority and is legally represented by the "Rektor" (President/Vice-Chancellor). Prof Dr.-Ing. Jens Strackeljan. Telephone: 49-(0)391-67-18543, Fax: 49-(0)391-67-11157. Email: rektor@ovgu.de. Ministry of Science and Economic Affairs. E-Mail: pressestelle@mw.sachsen-anhalt.de. Your obligations when accessing our website. Draft, outlined 25/09/2006, pdf-format, only in German). Fax : (49) (0)391-67-11133. Further information...
Consumer Research - Data Quality
http://www.core.ovgu.de/DataQuality.html
Zum Textanfang (Navigation überspringen). Ldquo;Garbage in garbage out” means that high quality data is vital for obtaining adequate results in any empirical research project. In the field of Measurement and Data Quality, we explore fundamental issues in the measurement of consumer attitudes and intentions and explore boundary conditions of consumer behaviors. Sample research topics include:. Robustness of the attraction effect in business practice. Statistical power of compromise effect studies.
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Lehrstuhl für Marketing - OvGU Magdeburg
http://www.marketing.ovgu.de/forschung.html
Zum Textanfang (Navigation überspringen). Die Forschungstätigkeit des Lehrstuhls ist darauf ausgerichtet, internationale Spitzenforschung zu betreiben und wissenschaftlich fundierte Lösungskonzepte für die Unternehmenspraxis zu entwickeln. Besonderen Wert legen wir hierbei auf die Einbindung des Lehrstuhls in internationale Forschungsnetzwerke, die vielfältige Kontakte und einen regen Austausch mit Forschern. Publikationen in renommierten internationalen Fachzeitschriften wie dem. Weitere Forschungskoope...
Chair of Marketing - OvGU Magdeburg
http://www.marketing.ovgu.de/marketing/en
Zum Textanfang (Navigation überspringen). We welcome you on the website of the Chair of Marketing. Get further information and contact details of the head of the chair and all other team members by clicking on the link below. Here you can find information about research activities of the Chair. Main fields of research are Reseach Methodology, Data Quality, Consumer Insights und Branding. Klausureinsicht/ Post-exam review - Marketing (Grundlagen); Marketing Methods and Analysis. New paper on PLS-SEM.
Juniorprofessur Consumer Behavior Permanent Cooperations
http://www.cb.ovgu.de/cooperations.html
Zum Textanfang (Navigation überspringen). Ich pflege enge Partnerschaften mit folgenden Unternehmen:. Göttingen: Sensory and Marketing Research. Beckenried/Zürich (Schweiz): Market Intelligence, Media Monitoring, sowie Marketing- and Sales-Lösungen. Gerne helfe ich bei der Vermittlung von Praktika, Einstiegschancen und Abschlussarbeiten für überdurchschnittlich erfolgreiche Studierende. Letzte Änderung: 29.09.2016 - Ansprechpartner: Webmaster. Jun-Prof. Dr. Marcel Lichters. Phone: 49 (0) 391 6751636.
Juniorprofessur Consumer Behavior Juniorprofessur Consumer Behavior
http://www.cb.ovgu.de/Dr_+Marcel+Lichters-p-1.html
Zum Textanfang (Navigation überspringen). Herzlich willkommen auf der Homepage der Juniorprofessur Consumer Behavior! Die Juniorprofessur für Consumer Behavior wendet sich verschiedensten Themen aus den Bereichen Marketing, Marktforschung, sensorischer Produktwahrnehmung und Konsumentenpsychologie zu. Auf den folgenden Seiten erhalten Sie mehr Informationen. Meine Sprechstunde findet immer mittwochs zwischen 17:00 Uhr - 18:00 Uhr statt. In der vorlesungsfreien Zeit nach Vereinbarung).
Juniorprofessur Consumer Behavior News
http://www.cb.ovgu.de/News.html
Zum Textanfang (Navigation überspringen). Neue Studie zu Gebrauchtwaren. Derzeit führen wir in Kooperation mit der HS-Harz eine Online-Studie zum Thema Gebrauchtwaren durch. Über Ihre Teilnahme würden wir uns sehr freuen. Die Teilnahme dauert in etwa 15 Minuten. Zur Online-Studie gelangen Sie hier. During the summer term, the JP Consumer Behavior offers an introductory lecture (plus exercise) on Consumer Behavior. More information is available here. The lecture is open for master students:.
Juniorprofessur Consumer Behavior Impressum
http://www.cb.ovgu.de/Impressum.html
Zum Textanfang (Navigation überspringen). Ist eine Körperschaft des öffentlichen Rechts. Sie wird vertreten durch den Rektor:. Univ-Professor Dr. Klaus Erich Pollmann. Universitätsplatz 2 D-39106 Magdeburg. Telefon: 49-(0)391-67-18543, Telefax: 49-(0)391-67-11157. 114;ektor@uni-magdeburg.de. Kultusministerium des Landes Sachsen-Anhalt. 112;resse@mk.sachsen-anhalt.de. Für diesen web-Infoservice gilt der. Formuliert ist, wobei der dort angegebene Begriff. DE 139 238 413. Faculty of Economics and Management.
Juniorprofessur Consumer Behavior Zur Person
http://www.cb.ovgu.de/Person.html
Zum Textanfang (Navigation überspringen). Dr Marcel Lichters, geb. 17.07.1983. Seit 09/2016: Otto-von-Guericke-Universität Magdeburg, Fakultät für Wirtschaftswissenschaft. Magdeburg: Juniorprofessor für Consumer Behavior. 09/2015 08/2016: Hochschule Harz, Fachbereich Wirtschaftswissenschaften, Wernigerode:. Vertretungsprofessor für Wirtschaftspsychologie, insbesondere Konsumentenpsychologie and Marktforschung. 08/2015 08/2016: isi GmbH, Göttingen: Senior Manager. Doktorand, dann Post-Doc). 2015 Dr. r...
Juniorprofessur Consumer Behavior
http://www.cb.ovgu.de/Sitemap.html
Zum Textanfang (Navigation überspringen). Letzte Änderung: 25.04.2012 - Ansprechpartner: Webmaster. Jun-Prof. Dr. Marcel Lichters. Assistant Professor Consumer Behavior. Faculty of Economics and Management. Research Cluster Consumer Research. Phone: 49 (0) 391 6751636. 77;arcel.Lichters@ovgu.de.
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Consumer Research - OvGU Magdeburg
Zum Textanfang (Navigation überspringen). In a joint research cluster Professor Dr. M. Sarstedt (Chair of Marketing) and Professor Dr. Dr. B. Vogt (Chair of Empirical Economics) team up to generate insights about different consumer groups, their preferences and the mechanisms tha trigger certain behaviors. We conduct and disseminate rigorous research that generates innovative insight, relevant to business practice. We are organized in three main topics:. Our objectives are to. Prof Dr. Marko Sarstedt.
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