bigdata.ugent.be
Customer Intelligence
http://www.bigdata.ugent.be/software.htm
Departm. of Marketing. Faculty of Economics and Business Administration. To lower the threshold to apply our new methods, the customer intelligence cluster of Ghent University develops free R packages for the open source R language (see CRAN website. To download the kernelFactory package: click here. This R package implements classification based on an ensemble of kernel machines. Below you find the reference:. BALLINGS M. and VAN DEN POEL D. (2013), Kernel Factory: An ensemble of Kernel Machines. Facult...
predictiveanalytics.ugent.be
Academic Papers about Data Augmentation
http://www.predictiveanalytics.ugent.be/dataaugm.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Academic Papers about Customer Intelligence. Academic Papers about Data Augmentation. Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink. BAECKE Ph and VAN DEN POEL D. (2010), Improving purchasing behavior predictions by data augmentation with situational variables. Forthcoming in International Journal of Information Techonology and Decision Making.
predictiveanalytics.ugent.be
Master of Marketing Analysis
http://www.predictiveanalytics.ugent.be/CI_start.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Master of Marketing Analysis. The core components about Customer Intelligence of the "Master of Marketing Analysis" are being run by this team of Professor Dirk Van den Poel:. From left to right: Front: Dr. Anita Prinzie, Koen De Bock, Prof. Dr. Dirk Van den Poel; Back: Dries Benoit, Griet Verhaert, Raminta Pilipaviciute, Michel Ballings and Philippe Baecke. Including customer churn, cross-sell, acquisition).
predictiveanalytics.ugent.be
Academic Papers about Customer Acquisition
http://www.predictiveanalytics.ugent.be/acquisition.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Academic Papers about Customer Intelligence. Academic Papers about Customer Acquisition. Click on the paper title to obtain a full text version. On the subsequent page, you will have to click the pdf-downloadlink. PRINZIE A. and VAN DEN POEL D. (2010), Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: An Acquisition Pattern Analysis approach. Forthcoming in Journal of Intelligent Information Systems.
me.ugent.be
Master of Business Engineering: Data Analytics
http://www.me.ugent.be/CI_start.htm
Departm. of Marketing. Faculty of Economics and Business Administration. UGent Data Analytics Cluster. The core components of Business Engineering "Data Analytics" are being run by this team of Professor Dirk Van den Poel:. From left to right (top row): Prof. Dr. Michel Ballings, Matthijs Meire, Jeroen D'Haen, Tijl Carpels, Dauwe Vercamer, Prof. Dr. Dries Benoit. Bottom row): Prof. Dr. Dirk Van den Poel, Matthias Bogaert, Steven Hoornaert, Bram Steurtewagen. The Data Analytics team specializes in Big Data.
mma.ugent.be
Master of Science in Marketing Analysis, Customer Intelligence, Master program in English in Belgium, Data Mining, Master of Science in Marketing Analysis, Business Intelligence in Marketing, Predictive Analytics, Customer Data Mining
http://www.mma.ugent.be/index.htm
Faculty of Economics and Business Administration. Master of Science in Marketing Analysis. Master of Science in Marketing Analysis. Follow us on Twitter: @MMA CRM. NEW: Important changes to the admission procedure. Online testing (no GMAT required) as well as to the content of the program. As of Sept. 2017, Ghent University has decided to increase the tuition fee to 1730 EUR. All gained important positions in large and medium-sized companies around the world (from. They performed during their study of th...
mma.ugent.be
Master of Science in Marketing Analysis
http://www.mma.ugent.be/CI_start.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Master of Science in Marketing Analysis. UGent Data Analytics Cluster. The core components about Data Analytics of the "Master of Marketing Analysis" are being run by this team of Professor Dirk Van den Poel:. From left to right (top row): Prof. Dr. Michel Ballings, Matthijs Meire, Jeroen D'Haen, Tijl Carpels, Dauwe Vercamer, Prof. Dr. Dries Benoit. The Data Analytics team specializes in predictive analytics for analytical CRM.
dataanalytics.ugent.be
Master of Science in Business Engineering / Data Analytics
http://www.dataanalytics.ugent.be/content.htm
Faculty of Economics and Business Administration. About this master Content. Core Content: Customer Intelligence. In an increasingly competitive world, just competing on superior product performance has become very tough. Therefore, companies have turned toward leveraging existing customer relationships. Actively managing customer relationships includes the following objectives:. 1 Acquisition (identifying and attracting new customers). 2 Cross/up-selling (profitable usage stimulation). In the Master of ...
calm.ugent.be
Customer Analytics and Logistics Management (C.A.L.M.)
http://www.calm.ugent.be/index.htm
Departm. of Marketing. Faculty of Economics and Business Administration. Customer Analytics and Logistics Management. Customer Analytics and Logistics Management. From Predictive Analytics to Prescriptive Analytics. This website presents results of the scientific research of the customer intelligence. Cluster of the Department of Marketing. CALM enhances the standard predictive analytics engines in order to generate the best possible customer lifetime values for each of your customers. These predicti...
bigdata.ugent.be
Customer Intelligence
http://www.bigdata.ugent.be/video.htm
Departm. of Marketing. Faculty of Economics and Business Administration. MMA and DunnHumby internships. In an effort to give our audience more information, we created some videos. One about our Master of Marketing Analysis, and another about our research. We provide the videos in three formats: streaming video (quicktime), quicktime download and Windows Media file download format. Please click on the left navigation bar, which one you would like to view. Here's a taxonomy of our video's:. Originating fro...
