dataminingguy.blogspot.com

Analytics Happenings

Amazon Contextual Product Ads. Thursday, April 28, 2011. Trends and Challenges of ROI Measurement: Tip #5. NON LINEAR ADVERTISING RESPONSE:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Tuesday, April 19, 2011. Trends and Challenges of ROI Measurement: Tip #4. HALO EFFECTS and MULTICOLLINEARITY:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Wednesday, April 13, 2011. Posted by datamining guy. In practice...

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Amazon Contextual Product Ads. Thursday, April 28, 2011. Trends and Challenges of ROI Measurement: Tip #5. NON LINEAR ADVERTISING RESPONSE:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Tuesday, April 19, 2011. Trends and Challenges of ROI Measurement: Tip #4. HALO EFFECTS and MULTICOLLINEARITY:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Wednesday, April 13, 2011. Posted by datamining guy. In practice...

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Analytics Happenings | dataminingguy.blogspot.com Reviews

https://dataminingguy.blogspot.com

Amazon Contextual Product Ads. Thursday, April 28, 2011. Trends and Challenges of ROI Measurement: Tip #5. NON LINEAR ADVERTISING RESPONSE:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Tuesday, April 19, 2011. Trends and Challenges of ROI Measurement: Tip #4. HALO EFFECTS and MULTICOLLINEARITY:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Wednesday, April 13, 2011. Posted by datamining guy. In practice...

INTERNAL PAGES

dataminingguy.blogspot.com

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Analytics Happenings: September 2010

http://dataminingguy.blogspot.com/2010_09_01_archive.html

Amazon Contextual Product Ads. Wednesday, September 29, 2010. Modern day applications of social network analytics are more sophisticated. Apart from the HR problem I shared in my previous post, here are a few other interesting applications:. COUNTER TERRORISM - - Law enforcements authorities are using Social Media data to develop social networks and track terrorism suspects using these networks. Here are some commonly used data sources:. Customer Usage data (telecoms). Posted by datamining guy. Posted by...

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Analytics Happenings: January 2011

http://dataminingguy.blogspot.com/2011_01_01_archive.html

Amazon Contextual Product Ads. Tuesday, January 25, 2011. This is a very interesting book for data mining enthusiasts. The author Jason Brownlee. Was leading the Hearst Challenge, before he decided to quit and focus on his book. Just browsed through the online version and it looks very impressive. Looking forward to reading it in details. Posted by datamining guy. Thursday, January 20, 2011. Perone wants business data analyzed - Norwalk News - The Hour - Norwalk's Newspaper. News - The Hour - Norwalk's.

3

Analytics Happenings: Trends and Challenges of ROI Measurement #1

http://dataminingguy.blogspot.com/2011/04/trends-and-challenges-of-roi.html

Amazon Contextual Product Ads. Monday, April 11, 2011. Trends and Challenges of ROI Measurement #1. No standards of measurement:. In practice, most measures only take into account the short term gains from marketing which means that marketing returns are often underestimated. This can lead to underinvestment in media spending which in turn may have detrimental effects on long term profitability and brand equity. By guest contributor Pat Bhattacharya, Managing Principal, Thinkalytics.

4

Analytics Happenings: Neuroeconomics

http://dataminingguy.blogspot.com/2011/02/neuroeconomics.html

Amazon Contextual Product Ads. Thursday, February 17, 2011. A very interesting article which compares Humans. Ability to predict future events, based on past trends, with those of rats and pigeons; a. Nd Humans do not come up on top! The author then goes on to explain it based on the the way the brain functions. This reminds me of something. Well we might have been correct! Looks like animals brain are better wired for rational actions. Herald 02/16/2011 Rats can teach humans some investing savvy.

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Analytics Happenings: October 2010

http://dataminingguy.blogspot.com/2010_10_01_archive.html

Amazon Contextual Product Ads. Monday, October 25, 2010. In data base Analytics. Teradata just announced a new version of their database that allows organizations to compare current and historical data. They hope to use this functionality to attract Small and Medium Enterprises which otherwise do not have access to a lot of analytics. Two things that interest me here:. Posted by datamining guy. Saturday, October 23, 2010. Participant composition at Hearst Challenge. Here is the latest on Hearst Challenge.

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Analytics Happenings

Amazon Contextual Product Ads. Thursday, April 28, 2011. Trends and Challenges of ROI Measurement: Tip #5. NON LINEAR ADVERTISING RESPONSE:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Tuesday, April 19, 2011. Trends and Challenges of ROI Measurement: Tip #4. HALO EFFECTS and MULTICOLLINEARITY:. Guest Contributor Pat Bhattacharya, Managing Principal, Thinkalytics. Posted by datamining guy. Wednesday, April 13, 2011. Posted by datamining guy. In practice...

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