deepbluesky.com

rumsfeldslaw.com

Never listen to your boss.

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Never listen to your boss. Weighing up your priorities. We all know it happens. The boss of the business is, after all, the guy ultimately paying for, or responsible for the company's new website, marketing campaign or brochure. He must, surely, be right that all 17 sections of the website are equally important and need to fit in that first tier of navigation. He knows something we all don't. Clearly. Prioritise all the things.

rumsfeldslaw.com

Not tracking offline sales? You must!

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Not tracking offline sales? Understand the extent of the dragon you're trying to sleigh! I'm sure you could tell me how many visitors you had to your website yesterday couldn't you? Hopefully you can also tell me how many sales it made, how many soft enquiries came through it and where all these people came from? Could you provide the same metrics for your offline sales? How many calls did you receive last month? How much tim...

rumsfeldslaw.com

Twitter is a costume party. Get your business dressed.

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Twitter is a costume party. Get your business dressed. There's a very fine line between content and spam on Twitter. On the whole people's personal accounts fall into the first category and business accounts; into the second. The reasons are obvious of course; companies have a clear agenda where most people do not. It's always said that people buy people. That's true and so it's true also that people follow people. Subscribe ...

rumsfeldslaw.com

Don't send diamonds to Russia

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Don't send diamonds to Russia. The Russian Postal Problem - A security classic. I've been asked by a reader to tell you a little about my views on security; particularly in relation to website security and why it's important. Internet security is a big topic and it will take me some weeks to cover most of the key aspects but I thought I would start with a few very basic concepts and a little puzzle for you to think about.

rumsfeldslaw.com

Work on Holiday

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Make you holidays work for you! It probably doesnt feel like it but we all spend almost 10% of our working lives on holiday. Most of us, if were heavy email users and usually quite responsive folk will set up an auto-responder, the typical Out of Office response, and will try our damnedest to switch off from work while were relaxing with our friends and family. Having just been on holiday I can promise you that it works. ...

rumsfeldslaw.com

Do you work the wrong hours?

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Do you work the wrong hours? What a way to make a living! Needing to work 9-5 is one of those pervasive myths that is damaging innovation and productivity in your business. The old arguments for:. The second argument is simply that clients or customers expect the team to be available. and not being available will damage the business. There's a dangerous flaw in both of these arguments and its about managing expectations.

rumsfeldslaw.com

Engage your worst customers. They're the best you've got.

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Engage your worst customers. They're the best you've got. Engage your worst customers. They're your best ones. I'm often asked by clients; should we be on Twitter? The answer is always yes. To qualify that slightly. had the question been should we, as a business, be actively tweeting then quite often the answer is no. At the expense of other possibly more effective marketing activity. So why the emphatic yes? An unhappy custo...

rumsfeldslaw.com

Business - it's not the size that counts it's the rhythm.

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Business - it's not the size that counts it's the rhythm. It's not the size that counts it's the rhythm. Running a small business is hard work. As a founder you're probably highly skilled in doing the doing your business does. You probably wear a lot of other hats too; accountant, salesman, tech-support, office manager. Sound familiar? Rhythm. That's all. I'm going to be writing about how Deep Blue Sky. Now, for the next few ...

rumsfeldslaw.com

Give your staff a 4-day week.

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Skip to Main Content. Skip to Primary Navigation. Skip to Secondary Navigation. Give your staff a 4-day week. Trust your staff to innovate and they will. Staff are by far the most expensive overhead in most businesses and usually its most valuable asset. Beyond almost everything else; getting productivity, reliability, longevity and drive out of your staff is the key to a successful business. Everything else will fix itself. So if staff are so expensive work them five days a week right? OK, so I'm not su...