themelbournevoice.wordpress.com
Tumblr (…Yahoo) drives for marketing push – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/05/10/tumblr-yahoo-drives-for-marketing-push
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. Tumblr (…Yahoo) drives for marketing push. May 10, 2015. Tumblr will be independently operated as a separate business David Karp will remain CEO. The Product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators – Marissa Mayer (Yahoo CEO). The first step in this plan was hiring Tumblr’s first CMO, Stephan...
themelbournevoice.wordpress.com
The Dark Side to Digital Advertising – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/05/21/the-dark-side-to-digital-advertising
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. The Dark Side to Digital Advertising. May 21, 2015. May 21, 2015. It seems that even the digital marketing world has it’s own villains and in the case of online advertisers the main criminal is Botnets. So is who is trying to win this complex battle against Botnets? And what affect does it have on the digital marketing world? Well the major superhero in this battle is . Now the reason behind Goog...
themelbournevoice.wordpress.com
April 2015 – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/04
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. Spotify Becomes an Active Listener. April 22, 2015. If your Spotify ads are starting to advertise a pint of Ben&Jerry’s or a box of tissues it may be time to press pause on the heartbreak playlist because these ads are coming with purpose. This is ultimately make sense if you look at it through the example of a workout playlist, you would rather hear an ad from Nike then from McDonalds when you a...
themelbournevoice.wordpress.com
The Pinterest Marketing Strategy – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/05/24/the-pinterest-marketing-strategy
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. The Pinterest Marketing Strategy. May 24, 2015. As a social media platform Pinterest welcomes 76 million monthly visitors a year, that use the website to generate future plans. Whether it is fashion, gardening or cooking Pinterest allows for consumers to focus on the hobbies and interests that suit them most. 1) Awareness marketing phase. 8211; The advertisers pay on a cost-per-view basis. As a m...
themelbournevoice.wordpress.com
It’s a Match!! – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/05/28/its-a-match
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. It’s a Match! May 28, 2015. May 28, 2015. There seems to be a new relationship blossoming between digital marketing and dating apps, with large-scale organisations increasing their presence on apps such as Tinder. Match and Grindr. These two campaigns demonstrate the growing popularity and success of utilising dating applications within marketing campaigns. With user numbers only increasing i...
themelbournevoice.wordpress.com
It’s a Match!! – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/05/28/its-a-match/comment-page-1
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. It’s a Match! May 28, 2015. May 28, 2015. There seems to be a new relationship blossoming between digital marketing and dating apps, with large-scale organisations increasing their presence on apps such as Tinder. Match and Grindr. These two campaigns demonstrate the growing popularity and success of utilising dating applications within marketing campaigns. With user numbers only increasing i...
themelbournevoice.wordpress.com
March 2015 – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/03
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. March 25, 2015. March 25, 2015. Within the digital marketing world, the hashtag wields a golden sword! So you would think that when Starbuck’s newly introduced hashtag #Racetogether was globally trending on twitter, they would be over the moon …… wrong! Within marketing we are always reminded of one major factor, timing! Many have argued that Schultz is unaware of his boundaries, claiming that su...
themelbournevoice.wordpress.com
May 2015 – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/05
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. The Next Step Forward. May 29, 2015. I always wonder what the future holds for digital marketers. As students we study and understand the current trends in the market but in an ever developing technological environment I cant help but think of the variety of platforms that will exist in the next couple of years. So when I saw this article on Advertising age (2015). Rarely to brands create somethi...
themelbournevoice.wordpress.com
The Next Step Forward – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/05/29/the-next-step-forward/comment-page-1
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. The Next Step Forward. May 29, 2015. I always wonder what the future holds for digital marketers. As students we study and understand the current trends in the market but in an ever developing technological environment I cant help but think of the variety of platforms that will exist in the next couple of years. So when I saw this article on Advertising age (2015). Rarely to brands create somethi...
themelbournevoice.wordpress.com
‘A World Without Barriers’ – The Melbourne Voice
https://themelbournevoice.wordpress.com/2015/03/16/a-world-without-barriers
A marketing student's caffeine driven view and dwellings on the ever growing world that is digital marketing. 8216;A World Without Barriers’. March 16, 2015. March 17, 2015. It was therefore interesting to see that in a week were another mention of the iWatch would drive me insane (. I am predominately an Apple user. I found Samsung placed as one of Australia’s most popular/trending videos on Youtube. The ad ultimately leads to introducing Samsung’s new video call centre for those that are hard-of-...
SOCIAL ENGAGEMENT