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Opera in cinema: a fresh look. June 18, 2014. English Touring Opera recently released the results of a survey they had run about audiences’ attitudes to opera in cinema. The Stage headlined it as Opera screenings failing to boost interest in the art form, survey finds and this was the gist of most of the reporting of the story. I’ve had a good look at the survey report. April 2, 2013. Clearly, for the two that worked, I should switch to the new version and for the other two go back to the drawing board&#...

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Opera in cinema: a fresh look. June 18, 2014. English Touring Opera recently released the results of a survey they had run about audiences’ attitudes to opera in cinema. The Stage headlined it as Opera screenings failing to boost interest in the art form, survey finds and this was the gist of most of the reporting of the story. I’ve had a good look at the survey report. April 2, 2013. Clearly, for the two that worked, I should switch to the new version and for the other two go back to the drawing board&#...

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DIGITARTS BLOG | digitarts.wordpress.com Reviews

https://digitarts.wordpress.com

Opera in cinema: a fresh look. June 18, 2014. English Touring Opera recently released the results of a survey they had run about audiences’ attitudes to opera in cinema. The Stage headlined it as Opera screenings failing to boost interest in the art form, survey finds and this was the gist of most of the reporting of the story. I’ve had a good look at the survey report. April 2, 2013. Clearly, for the two that worked, I should switch to the new version and for the other two go back to the drawing board&#...

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digitarts.wordpress.com

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Which of the following statements are true? | DIGITARTS BLOG

https://digitarts.wordpress.com/2013/03/30/which-of-the-following-statements-are-true-2

Which of the following statements are true? March 30, 2013. 1) A/B testing is at best a superstition and at worst a scam (ok, let’s be kind and say it’s a bandwagon that digital marketers are happy to ride). 2) A/B tests are attempts to do a complicated measurement using a simple tool and are not fit for purpose. 3) With an A/B test you are only comparing two data points and not looking at any data outside of the test. 6) The results of an A/B Test are rarely repeatable. 11) The question most people are ...

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digitarts | DIGITARTS BLOG

https://digitarts.wordpress.com/author/digitarts

Opera in cinema: a fresh look. June 18, 2014. English Touring Opera recently released the results of a survey they had run about audiences’ attitudes to opera in cinema. The Stage headlined it as Opera screenings failing to boost interest in the art form, survey finds and this was the gist of most of the reporting of the story. I’ve had a good look at the survey report. April 2, 2013. Clearly, for the two that worked, I should switch to the new version and for the other two go back to the drawing board&#...

3

Am I A Marketing Genius? You Decide | DIGITARTS BLOG

https://digitarts.wordpress.com/2012/05/28/am-i-a-marketing-genius-you-decide

Am I A Marketing Genius? May 28, 2012. Following my previous posting. In which I said marketers are quick to attribute results to their own activity, I’ve just had a small but perfectly formed example. For some shows I’m selling in London, I made a change last week (basically switched ticket agents in order to reduce booking fees for the customer) and I’ve been anxiously watching sales all week to see if it had an effect. A closer look at the figures reveals a couple of facts that might skew the figures:.

4

Opera in cinema: a fresh look | DIGITARTS BLOG

https://digitarts.wordpress.com/2014/06/18/opera-in-cinema-a-fresh-look

Opera in cinema: a fresh look. June 18, 2014. English Touring Opera recently released the results of a survey they had run about audiences’ attitudes to opera in cinema. The Stage headlined it as Opera screenings failing to boost interest in the art form, survey finds and this was the gist of most of the reporting of the story. I’ve had a good look at the survey report. What’s the difference between these two headlines? I often think research is too important to waste on the media. Enter your comment here.

5

Correlation or Causality? Why Asking Why is Important | DIGITARTS BLOG

https://digitarts.wordpress.com/2012/05/11/correlation-or-causality-why-asking-why-is-important

Why Asking Why is Important. May 11, 2012. Http:/ www.wired.com/epicenter/2012/05/the-ab-test-results-are-in/. I like the bit that says “Don’t question why, just make the change.”. The claim is that the movement of a button on a website by a couple of inches caused a 264,000% (sic) increase in clicks. We need some context. Simple. If you switch off your website for a day you won’t have any web visitors on that day (simples, plus there may be any number of other consequences to the action) but h...If you ...

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DIGITARTS BLOG

Opera in cinema: a fresh look. June 18, 2014. English Touring Opera recently released the results of a survey they had run about audiences’ attitudes to opera in cinema. The Stage headlined it as Opera screenings failing to boost interest in the art form, survey finds and this was the gist of most of the reporting of the story. I’ve had a good look at the survey report. April 2, 2013. Clearly, for the two that worked, I should switch to the new version and for the other two go back to the drawing board&#...

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