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Why Words Matter - Happy Shed

http://www.happyshed.com/words-matter

Words don’t just sell. They change lives, histories and more. People say, ‘How can you sell this for such a low price? I say because it’s total crap. Gerald Ratner: part of speech given to the Institute of Directors, 1991. Ratner’s comment led to 500million being knocked off the share price of the Ratner Group, its near collapse and him resigning seven months later. In business, ‘doing a Ratner’ is now apparently short-hand for making a serious verbal gaffe. There’s immortality for you. In truth, I&#8217...

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Portfolio - Happy Shed

http://www.happyshed.com/what-ive-done/portfolio

The Doodle Training Company. What I can do for you. What I’ve done.

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Nice Words - Happy Shed

http://www.happyshed.com/nice-words

There’s a nice word. ‘ Tank. And here are some more nice words that people I’ve worked with have kindly said about me. Derek Lambie, Water Babies Central Scotland. Jess is a brilliant copywriter and her background in PR also paid great dividends for Water Babies. She understands how to write words that will be read and has the adaptability to change their emphasis for the audience or publication. She always takes time to research, ensuring her own understanding of any subject,. A part of it. Get yourself...

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Let’s Talk - Happy Shed

http://www.happyshed.com/lets-talk

Over a cup of mint hot chocolate’ would always be my preferred option. But you can also:. Phone me: 0779 6934 974. Or 01300 348 242. Email me: jess@happyshed.com. Or send me a note attached to. I look forward to hearing from you. What I can do for you. What I’ve done.

happyshed.com

Brand-building - Happy Shed

http://www.happyshed.com/brand-building

What Runs Through Your Stick of Rock? If you’ve given careful consideration to your core messages, chances are you’ve already got pretty strong ideas about your brand. And that’s great, we can go. But if you’re not quite sure yet, it’s definitely somewhere I can help. A brand is so much more than just guidelines. Just like core values are so much more than a mission statement poster in the conference room. Only when you live, breathe and dream the words defining your brand will it truly come to life.

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What I can do for you - Happy Shed

http://www.happyshed.com/what-i-can-do-for-you

What I can do for you. No Brand is An Island (unless it’s Hawaii). Many of the world’s most exciting brands each have a distinct personality. It’s a personality made up of a myriad of things. The founders. How the brand developed (the story). Why they do what they do. How they do it. The staff it attracts. The customers it keeps. 8220;Brand personality is often a sustainable point of differentiation. It’s very difficult to copy a personality.”. And often make you laugh. It’s All About You. Then, when I’v...

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Copywriting - Happy Shed

http://www.happyshed.com/copywriting

Putting Great Ideas into Perfect Words. A picture’s worth a thousand words.’. Not entirely true. Although a few seminal ones do spring to mind. But just consider the power of the simple printed word. Words that can persuade, sell, motivate, entertain, affect, inspire, fascinate, entice, excite…. In business you need good writing across the board. I can provide that for you. Unless you already know. Look at the ways in which I can write for you. Email me to find out more. What I can do for you.

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What I’ve done - Happy Shed

http://www.happyshed.com/what-ive-done

What I’ve done. Aka: ‘Do I actually know what I‘m talking about? In 2002 I co-founded Water Babies Ltd, a company that teaches babies to swim from birth. Thirteen years on, it’s the world’s largest swimming company with a network turnover of 18 million, 38,000 clients in the UK and more than 50 franchises. So, yes, maybe I do. If you want variety of experience, I’m your Ms. So, if required, I can write all about how to get kids to love Metaphysical Poetry*. Have a look at some examples of my work here.

happyshed.com

What I do - Happy Shed

http://www.happyshed.com/what-i-do

Everyone has different motivations and areas of expertise. And you need to be sure I’m the right person for you. I love brand development ( see how I developed my own. I love the thrill of starting up a business ( see how I developed my own. I’m also a real fan of franchising ( see how I can help you with yours. Personally, I see it as a way of creating an ever-extending business family,. Whilst keeping a tight grip on quality control. Extra-ordinary happens, I’ll stick to it. I love working with all typ...