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Influence Resources: Regulating Before Regulation, Ctd.

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Sunday, July 13, 2008. Regulating Before Regulation, Ctd. Maybe the writing is on the wall. A week after Charter Communications backpedaled on plans to implement NebuAds' controversial behavioral tracking and ad serving platform, another of the vendor's ISP partners has put on the brakes. Now the deal is off until further notice. Subscribe to: Post Comments (Atom). New Media in IMC. The Times They Are a-Changin'. Brand Building via Twitter? The Role of Social Media in Marketing Communicatio.

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Influence Resources: South Asian Canadians

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Sunday, July 6, 2008. Blogger Fazal Siddiqi posted. Interesting findings on his blog that relate to cultural marketing and new media. Siddiqi used email, Facebook, LinkedIn and his blog to pose questions regarding the habits and preferences of South Asians. He received about 100 responses from "Indians, Pakistanis and Bangladeshis living in Canada, the USA, India, Pakistan, Bangladesh, the UAE and Saudi Arabia" as well as non-Asians. Siddiqi cites two main findings:. I think emergence of social media has...

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Influence Resources: Virtual Real World

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Monday, July 21, 2008. I'm not sure if reality television is real, so I'm even less clear on the reality of virtual reality television - especially when it's not even on television. Confused? Enter MTV UK's MTV House. This move certainly extends MTV's brand beyond TV, offering new opportunities for viewer interactions (and for other promotions, sponsorships, etc.). This model. This approach is different from that taken in Second Life, for example, which existed as a game/community first, and a marketing ...

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Influence Resources: July 2008

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Monday, July 21, 2008. From the "hey, let's use the Intertubes" department. Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing. As 2008 is an election year, Dial chose to incorporate the theme into its contest. The 'Campaign for Clean Hands' asks consumers to create a speech, song, jingle or rap touting the importance of clean hands.". A hand-washing rap posted on You Tube? Brand Building via Twitter?

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Influence Resources: June 2008

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Monday, June 30, 2008. Wall Street Journal blogger Ben Worthen calls. Most corporate blogs "unimaginative failures," noting, "Not only are these corporate blogs boring as paint, but the businesses behind admit they don’t have much value." Ouch. The catalyst for Worthen's comments is a new study from Forrester Research. Forrester reviewed 90 blogs from Fortune 500 business-to-business companies and surveyed B2B marketers. As Worthen notes:. Sunday, June 29, 2008. While YouTube and other online video platf...

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Influence Resources: The Role of Social Media in Marketing Communications

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Monday, July 21, 2008. The Role of Social Media in Marketing Communications. Ford recently hired a social media czar and a five-person social media team. This follows on the heels of like efforts by Intel, Dell and Pepsi. They are not alone, according to AdWeek's Brian Morrissey. Social-media experts are in high demand as companies attempt to figure out how to adapt how they talk to customers and even among themselves," Morrissey writes. To Goodson brands will suffer if they are not authentic: "Fakes and...

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Influence Resources: May 2008

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Monday, May 26, 2008. Behavioral targeting in the spotlight. The Federal Trade Commission is reviewing. It is not anonymous if the companies are tracking the same user over time," said Ari Schwartz of the Center for Democracy and Technology. Of particular concern are the cumulative effects of tracking across multiple sites over prolonged periods of time - activities that decrease anonymity, according to opponents. An interesting critique of behavioral targeting is raised by Jack Jia. Jia suggests that th...

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Influence Resources: Brand Building via Twitter?

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Monday, July 21, 2008. Brand Building via Twitter? Marketing author Andy Beal believes. Twitter offers promise as a brand building tool. His tips:. Start conversations with notable peers. Share valuable industry news. Build your blog audience. Stay connected at conferences and trade shows. Monitor your Twitter reputation. Blogger Dave Rosenberg isn't so sure, wondering. My answer: probably a little of both. If the analysts from RedMonk can do it, why can't everyone? Subscribe to: Post Comments (Atom).

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Influence Resources: Small Business Blogging?

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Sunday, July 6, 2008. Ben McConnell from the well-read Church of the Customer marketing blog lists. Seven reasons a small business should blog. To summarize McConnell, blogs are beneficial because they:. Allow bloggers to "humanize" an organization. Function as an instant-feedback mechanism. Facilitate the spread of buzz. Offer any attractive online presence if existing web sites are lacking. Position the blogger/company as industry experts. Because of that, entrepreneur and blogger Guy Kawasaki says.