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Qubit blog | Web Personalization

http://blog.qubit.com/topic/web-personalization

Welcome to the Qubit blog. Or visit our main site. CX Olympics Event One: Personalization. How test and learn drives Expedia’s innovation: An interview with Andy Washington, Managing Director, Expedia Northern Europe. During our recent Future of Travel event, it became clear that across the entire travel industry many brands are experiencing digital transformation, as they seek to address the challenge of competing on customer experience in order to remain competitive. Written by Matthew Robinson. If mar...

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Qubit blog | Thought Leadership

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Welcome to the Qubit blog. Or visit our main site. Interview: Seb Villien, Head of Ecommerce at Joe Browns. Guest blog: 10 questions to ask when optimizing for a longer buying journey. Written by Leah Yorston. On 8 June 2016. Guest Blog: Is your digital marketing strategy stuck in the past? Written by Dante Naylor. On 25 May 2016. The language gap Chief Digital Officers must bridge. Written by Mark Choueke. On 23 May 2016. Placing the customer at the center of your universe. Written by Richard Giannetti.

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Qubit blog | Qubit news

http://blog.qubit.com/topic/qubit-news

Welcome to the Qubit blog. Or visit our main site. A new age of Machine Learning is here. What are the tricks to treating your customers this Halloween? As creepy clowns dominate the headlines and my email inbox fills up with pumpkins and ghouls it can only mean one thing this is Halloween. It seems like every retailer out there is trying to jump on the Halloween ghost train, and it’s no wonder, with the NRF annual survey predicting spend in 2016 will hit $8.4bn. Written by Cat Millar. On 20 October 2016.

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Qubit blog | Partners

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Welcome to the Qubit blog. Or visit our main site. User Conversion - The next level of optimization. Peak perspectives: 'speed and performance' vs. 'bells and whistles'. For retailers, getting peak right is crucial, but what is ‘getting it right’ in today’s competitive environment? Do you focus on systems, making sure that your site can cope with the influx of visitors, or take advantage of this to get creative and use it as the basis for a long term, customer centric strategy? Written by Cat Millar.

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Qubit blog | Product updates

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Welcome to the Qubit blog. Or visit our main site. Making tag management scalable: introducing Opentag Web API. Hive JDBC Storage Handler. E useful to others. Written by Charith Ellawala. On 13 October 2014. Are your technology investments hitting the bottom line? Written by Isabella Cookson. On 29 September 2014. Ever wondered whether that uplift in conversion did anything to your bottom line? Have you ever wondered whether optimizing for conversion rate is actually driving revenue? On 26 September 2014.

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Qubit blog | Audience segmentation

http://blog.qubit.com/topic/audience-segmentation

Welcome to the Qubit blog. Or visit our main site. Quick wins to improve retention: Q&A with conversion expert, Stephen Pavlovich. Finance apps: m-commerce at its best. What is the one item people never leave the house without? Written by Creina O'Shea. On 26 November 2014. Why segmenting your A/B test results could be less fact and more fiction. and what you can do about it. Maybe a test that sounded like a great idea actually created a downlift and you want to know what went wrong. On 1 May 2014.

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Qubit blog | Tag Management

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Welcome to the Qubit blog. Or visit our main site. Making tag management scalable: introducing Opentag Web API. Are your technology investments hitting the bottom line? Written by Isabella Cookson. On 29 September 2014. The first of its kind: introducing Opentag Library SDK. Written by Isabella Cookson. On 17 September 2014. Dear Opentag Vendors, we’ve decided to make your life much, much easier. As I’m sure you’re aware, tag management is one of the most important parts of any large business website&#46...

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Qubit blog | Financial Services

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Welcome to the Qubit blog. Or visit our main site. Event roundup: The key takeaways from our financial services breakfast. Retail finance needs to make an Amazonian effort with digital. Did you know that given the chance, if it suddenly offered financial services half of your customers would defect to Amazon tomorrow? According to Qubit’s latest consumer research, a company famous for big brown boxes, big discounting and big warehouses would take half of your customer base in a heartbeat. On 19 May 2016.

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Qubit blog | Case studies

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Welcome to the Qubit blog. Or visit our main site. Disruptive customer engagement. Interview with Matt Aston, Head of Digital Sales, Vitality. Enhancing the digital customer experience: The Scott Dunn story. I like to think of working with Qubit as a partnership, we share all our goals with them and they know exactly what we're aiming for. We can really trust them to come up with the test ideas to really take us forward and deliver the next level of experience for our website. Written by Matthew Robinson.

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Qubit blog | Fashion

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Welcome to the Qubit blog. Or visit our main site. Peak perspectives: 'speed and performance' vs. 'bells and whistles'. Big Idea countdown #3: Calypso St. Barth. Now we’ve explained what Big Ideas. Are in a Qubit sense, it’s time to crack on with some of our favourites from 2015. Written by Simon Dean. On 2 September 2016. Interview: Seb Villien, Head of Ecommerce at Joe Browns. Seb Villien has been Head of Ecommerce for the distinctive fashion retailer Joe Browns. Written by George Barker. I can always ...