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Wednesday, 20 February 2013. FIGHTING AGAINST THE FAKES. With around 6% of global branded revenue stolen by counterfeiters, companies who take protective measures are not just acting for the consumers benefit. Brands have a unique market position: they can penetrate third party sales channels through wholesale and licensing but still maintain a direct consumer relationship. This relationship is crucial in the fight against fakes. Know your supply chain. Guard your labelling and packaging. Use a PLM syste...

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Wednesday, 20 February 2013. FIGHTING AGAINST THE FAKES. With around 6% of global branded revenue stolen by counterfeiters, companies who take protective measures are not just acting for the consumers benefit. Brands have a unique market position: they can penetrate third party sales channels through wholesale and licensing but still maintain a direct consumer relationship. This relationship is crucial in the fight against fakes. Know your supply chain. Guard your labelling and packaging. Use a PLM syste...

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FE Magazine | fe-magazine.blogspot.com Reviews

https://fe-magazine.blogspot.com

Wednesday, 20 February 2013. FIGHTING AGAINST THE FAKES. With around 6% of global branded revenue stolen by counterfeiters, companies who take protective measures are not just acting for the consumers benefit. Brands have a unique market position: they can penetrate third party sales channels through wholesale and licensing but still maintain a direct consumer relationship. This relationship is crucial in the fight against fakes. Know your supply chain. Guard your labelling and packaging. Use a PLM syste...

INTERNAL PAGES

fe-magazine.blogspot.com

1

FE Magazine: September 2012

http://fe-magazine.blogspot.com/2012_09_01_archive.html

Wednesday, 26 September 2012. Our members with children’s shops are reporting a great ‘back-to-school’ with many shops 25% up on last year. Bearing in mind the dreadful summer we have had, it is great news. Is the message finally getting across that there is no substitute for having your children’s feet looked after professionally? Probably not, it is more likely to be staff getting more forceful and better at making a sale in difficult trading conditions. But are the public aware of this? Of course they...

2

FE Magazine: December 2011

http://fe-magazine.blogspot.com/2011_12_01_archive.html

Wednesday, 21 December 2011. SOCIETY OF SHOE FITTERS. 8216;Footfall’ is quite literally that, so the SSF are being pro-active to support members whether they are minimum wage shop staff, highly paid Podiatrists, cash-strapped shop owners, or financially aware footwear suppliers. Our first project of the year was to add a page to the website for members to freely advertise for staff, fixtures, fittings, stock, even businesses, proving worthwhile to all. Start-rite and Hush Puppies have access to good gaug...

3

FE Magazine: YOUR STAFF ARE THE MOST PRECIOUS SALES TOOL YOU POSSES

http://fe-magazine.blogspot.com/2012/08/your-staff-are-most-precious-sales-tool.html

Wednesday, 8 August 2012. YOUR STAFF ARE THE MOST PRECIOUS SALES TOOL YOU POSSES. The one item of ‘clothing’ that can serious damage your health and alter your entire physiology is your footwear, but unlike in. Government neglects to insist on formal qualification – it is left to moral obligation rather than legal obligation. The not-for-profit SSF is addressing this problem. They work with the finest people in the industry and continue to do so with their training and support systems. Now they a...The S...

4

FE Magazine: SOFT SCOOP

http://fe-magazine.blogspot.com/2012/02/soft-scoop.html

Wednesday, 15 February 2012. Have you ever done a fantasy shopping trip online? Added more into your virtual basket than you can possibly afford and then removed it all whilst pouting about the unfairness of life? Have you ever done the same in store? Greedily piling up your basket to the top and then only when you get to the till do you realise you have to put some of it back…. Below is my pick from the show. You can see more online at. And in the March issue. Natalie, fashion writer, FE magazine. Is th...

5

FE Magazine: REASSURANCE IN RETAIL

http://fe-magazine.blogspot.com/2012/08/reassurance-in-retail.html

Tuesday, 7 August 2012. I was recently awarded the Young Retailer of the Year award by the British Independent Retailers Association (Bira), which was a fantastic reassurance that I am working in the right direction when it comes to retail. I have been immersed in this industry from an early age because my mother owns Ambiance of Colchester but, having taken on more areas of responsibility, I have discovered my key areas of interest. Winning the award has increased my innate thirst to learn even more...

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FE Magazine

Wednesday, 20 February 2013. FIGHTING AGAINST THE FAKES. With around 6% of global branded revenue stolen by counterfeiters, companies who take protective measures are not just acting for the consumers benefit. Brands have a unique market position: they can penetrate third party sales channels through wholesale and licensing but still maintain a direct consumer relationship. This relationship is crucial in the fight against fakes. Know your supply chain. Guard your labelling and packaging. Use a PLM syste...

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