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Field Foolery | Steve Field’s Public Relations in an Age of Digital Influence Blog

Steve Field's Public Relations in an Age of Digital Influence Blog

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Field Foolery | Steve Field’s Public Relations in an Age of Digital Influence Blog | fieldfoolery.wordpress.com Reviews

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Steve Field's Public Relations in an Age of Digital Influence Blog

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1

Why one question matters | Field Foolery

https://fieldfoolery.wordpress.com/2007/07/14/why-one-question-matters

Steve Field’s Public Relations in an Age of Digital Influence Blog. Why one question matters. July 14, 2007. Posted by Steve Field in The Ultimate Question. I can’t think of a premise more simple, yet more revolutionary. In The Ultimate Question. Revolutionizes the meaning of the word profit by arguing that the bottom line is best served by focusing on customer needs and converting them into brand ambassadors. In other words the ultimate question is: would you recommend our company to a friend? I like th...

2

The power of one (million) | Field Foolery

https://fieldfoolery.wordpress.com/2007/08/04/the-power-of-one-million

Steve Field’s Public Relations in an Age of Digital Influence Blog. The power of one (million). August 4, 2007. Posted by Steve Field in Wikinomics. One person can make a difference. The whole is greater than the sum of its parts. 8211;Another overused cliche. Collaboration. Co-creation. Crowdsourcing. These terms have become the buzzwords of a new way of thinking about production, articulated in Wikinomics: How Mass Collaboration Changes Everything. The printing press — Gutenberg. While it may be true t...

3

The challenges of Wikinomics | Field Foolery

https://fieldfoolery.wordpress.com/2007/08/11/the-challenges-of-wikinomics

Steve Field’s Public Relations in an Age of Digital Influence Blog. The challenges of Wikinomics. August 11, 2007. Posted by Steve Field in Wikinomics. The idea of the “prosumer” — the actively involved consumer — that Don Tapscott presents in Wikinomics. Tapscott outlines five imperatives of harnessing the prosumer for corporate benefit. They are:. Employ more than just customization. Make products modular and reconfigurable. This isn’t just the reality that business is facing. Government also...Address...

4

Ultimate question, basic principles | Field Foolery

https://fieldfoolery.wordpress.com/2007/07/21/ultimate-question-basic-principles

Steve Field’s Public Relations in an Age of Digital Influence Blog. Ultimate question, basic principles. July 21, 2007. Posted by Steve Field in The Ultimate Question. Although last week I said I liked the premise of The Ultimate Question. The recommendations Reichheld gives for for building a company that is devoted to good profits are common sense business 101. He offers tips such as:. Hire and fire to inspire. Invest in training your employees. Second, I found his methodology for how one calculates th...

5

Citizen Marketers and other reading | Field Foolery

https://fieldfoolery.wordpress.com/2007/06/08/citizen-marketers-and-other-reading

Steve Field’s Public Relations in an Age of Digital Influence Blog. Citizen Marketers and other reading. June 8, 2007. Posted by Steve Field in Citizen Marketers. I’m back from a month-long hiatus! After starting this blog for my Introduction to the Digital Age class at Johns Hopkins University with Nicco Mele, I am now reviving it for my Public Relations in an Age of Digital Influence course with John Bell. I have already written about one of the assigned readings on this blog. Allow every person to sha...

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Field Foolery | Steve Field’s Public Relations in an Age of Digital Influence Blog

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