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Future of Advertising | Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference

Wharton SEI Center's Future of Advertising Project and Empirical Generalizations Conference

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Future of Advertising | Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference | futureofadvertising.wordpress.com Reviews
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Future of Advertising | Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference | futureofadvertising.wordpress.com Reviews

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Wharton SEI Center's Future of Advertising Project and Empirical Generalizations Conference

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1

Medieval Medicine and Massive Data | Future of Advertising

https://futureofadvertising.wordpress.com/2008/12/04/medieval-medicine-and-massive-data

Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference. About: The Future of Advertising Project. EG Day 1: Importance of Creative. TiVo, Friend or Foe? Rumors of the Death of TV Advertising May Be Greatly Exaggerated. Medieval Medicine and Massive Data. December 4, 2008. When do they hold? When don’t they hold? Managers are concerned about what works. We don’t care if you want online or offline, between the lines or below the line. It is not online versus new...We ne...

2

Focus on Multicultural Consumer | Future of Advertising

https://futureofadvertising.wordpress.com/2008/12/05/focus-on-multicultural-consumer

Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference. About: The Future of Advertising Project. Focus on Multicultural Consumer. December 5, 2008. David Burgos, Old thinking — new thinking = multicultural mindset. Multicultural concern is critical because US population is multicultural and influencing the wider society – foods we like, politics, and so on. 1 Basic advertising principles are generally valid across cultures. 3 didn’t have time for the 3rd one. How Imp...

3

Have the Patterns of Advertising Elasticities Changed Since the 80s? | Future of Advertising

https://futureofadvertising.wordpress.com/2008/12/05/have-the-patterns-of-advertising-elasticities-changed-since-the-80s

Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference. About: The Future of Advertising Project. Clutter May Have Less Impact Than We Think. Have the Patterns of Advertising Elasticities Changed Since the 80s? December 5, 2008. Began by describing market changes that may influence the patterns of elasticities observed from an earlier highly regarded meta-analysis by Assmus. Research found that they supported five findings from Assmus, and 7 new ones. You are commenti...

4

When Advertising Works | Future of Advertising

https://futureofadvertising.wordpress.com/2008/12/05/when-advertising-works

Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference. About: The Future of Advertising Project. Have the Patterns of Advertising Elasticities Changed Since the 80s? Focus on Multicultural Consumer. December 5, 2008. J Walker Smith and Bill Moult. Their study asked people about ads they saw or heard recently that had an impact on them. Responses to “When Advertising Works”. Feed for this Entry. Leave a Reply Cancel reply. Enter your comment here. Future of Advertisin...

5

Marketing to “homo mimicus”? | Future of Advertising

https://futureofadvertising.wordpress.com/2008/12/05/marketing-to-homo-mimicus

Wharton SEI Center’s Future of Advertising Project and Empirical Generalizations Conference. About: The Future of Advertising Project. Advertising and Word of Mouth. Marketing to “homo mimicus”? December 5, 2008. We need to develop new approaches to understand consumers, why? Perhaps advertising works through people. Internet is not media, it’s communications based not a message broadcaster. Only in the Anglo-Saxon world do we conceive the audience as being comprised of individuals. Feed for this Entry.

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