blog.goris.com
wet*ink: June 2010
http://blog.goris.com/2010_06_01_archive.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Tuesday, June 29, 2010. Sketching. It's fast, fun and anybody can do it. And it will save you a lot of money. Tuesday, June 15, 2010. Line Up Folks.Single File! Thursday, June 10, 2010. When you get an email or Facebook post about a cool video, article or website, what do you do? A) Read the whole message and then decide whether to click through. C) Just click the link. Monday, June 7, 2010.
blog.goris.com
wet*ink: February 2009
http://blog.goris.com/2009_02_01_archive.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Tuesday, February 3, 2009. Friend me. Link me. Poke me. Tweet me. Some people are making outstanding use of Twitter's ability to blast out bursts of information to big lists of "followers." Washington area traffic reporter Angie Goff. Was actually able to beat some of the "real" media with reports and "retweats" of the Mumbai massacre through her network of "tweeters" in India. And Comcast...
blog.goris.com
wet*ink: July 2009
http://blog.goris.com/2009_07_01_archive.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Friday, July 17, 2009. Can a Low Profile be Good for Business? This left me wondering.how did the article get written about this company? Was it a fluke discovery by a reporter, or a PR pitch? Subscribe to: Posts (Atom). OFF THE GRID: Can a Low Profile be Good for Busine. I am a designer and writer by profession and opinionated by temperament. View my complete profile.
blog.goris.com
wet*ink: Take the Creep Out of Your Brand
http://blog.goris.com/2013/10/take-creep-out-of-your-brand-it-all.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Tuesday, October 29, 2013. Take the Creep Out of Your Brand. It all started well when you bought new dishes and silverware that reflect your taste and who you are today. But then, over time, things started happening. You found couple random coffee mugs in the dishwasher. And Some glasses imprinted with a conference theme appeared along with some soup spoons from who-knows-where.
blog.goris.com
wet*ink: May 2008
http://blog.goris.com/2008_05_01_archive.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Tuesday, May 27, 2008. Trying Too Hard to be Cool. One of the things I don't like to do is to comment on other people's creative work. Unless I am asked. But today, Chelsea Clinton asked me for some input. Looking at the designs. I can't help but think it's in response to the recent press that Obama's poster has gotten. One of them looks looks like a lame attempt at mimicking. It's All About We.
blog.goris.com
wet*ink: August 2008
http://blog.goris.com/2008_08_01_archive.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Sunday, August 24, 2008. In Costa Rica, they decided two decades ago not to try and compete with other central and South American and African and Indonesian countries on a commodity and focus on quality. Now they only grow and export high quality Arabica coffee. Talk about positioning. Subscribe to: Posts (Atom). The Real Deal Too much time has passed without a . View my complete profile.
blog.goris.com
wet*ink: May 2009
http://blog.goris.com/2009_05_01_archive.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Monday, May 11, 2009. Is the website color I see on my screen what it will really look like? Will it match our letterhead? Combine the fact that every monitor and every printer are calibrated differently (if at all) with multiple print technologies and you have an identity nightmare. We know color critical to an identity, and branding, so what's the solution? This is where a good design input ...
blog.goris.com
wet*ink: January 2010
http://blog.goris.com/2010_01_01_archive.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Sunday, January 31, 2010. Please Pass the Clarity! One way I strive to make sense and add control to my world is by clarifying what I hear - from the people I interact with to the messages I hear and read throughout the day. There are constant examples of unclear or ambiguous messages all around us:. Editorials and News -. I fear it's just a matter of time. Encode a Name -.
blog.goris.com
wet*ink: A Five-Step Brand Assessment You Can Do Right Now
http://blog.goris.com/2013/11/a-five-step-brand-assessment-you-can-do.html
Wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters. Thursday, November 21, 2013. A Five-Step Brand Assessment You Can Do Right Now. For any organization, it's easy to to miss the forest for the trees in the day-to-day execution of messages. Here's one way to start putting your own brand into focus. Lay everything on the table - from your website and social media presence to press releases, print collateral, mail and anything else you publish.
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