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GreyShopper London | The things we think about

The things we think about

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GreyShopper London | The things we think about | greyshopperposreview.com Reviews
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The things we think about
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GreyShopper London | The things we think about | greyshopperposreview.com Reviews

https://greyshopperposreview.com

The things we think about

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1

Uncategorized | GreyShopper London

https://greyshopperposreview.com/category/uncategorized

The things we think about. Welcome to Shopper Marketing…. It was interesting to read this today. About how too few marketing activities are measured on actual results…not brand love, not eyes on messages, not the ever vague ‘interactions’, but sales. Those of you working in Shopper Marketing will likely be reading this like we did, with a sigh of relief…welcome to our world! We continually question case studies seen online with ‘how many products did it sell? John Lewis and Sainburys have both activated ...

2

Video | GreyShopper London

https://greyshopperposreview.com/tag/video

The things we think about. Tiny Video Content Tags. Video beats images online, so it was interesting to see this being used on POS and promoted in Campaign. It looks brilliantly simple; attach the tag to your product, and when opened a teeny 2.4″ screen plays whatever content you need. When it comes to more complex products, or for an engaging promotion this could be a great way to add interest and push to close the shopper. The barrier of course is in people knowing it’s there! Tiny Video Content Tags.

3

Tech | GreyShopper London

https://greyshopperposreview.com/category/tech

The things we think about. Tiny Video Content Tags. Video beats images online, so it was interesting to see this being used on POS and promoted in Campaign. It looks brilliantly simple; attach the tag to your product, and when opened a teeny 2.4″ screen plays whatever content you need. When it comes to more complex products, or for an engaging promotion this could be a great way to add interest and push to close the shopper. The barrier of course is in people knowing it’s there! This is all music to our ...

4

Digital | GreyShopper London

https://greyshopperposreview.com/category/digital

The things we think about. Tiny Video Content Tags. Video beats images online, so it was interesting to see this being used on POS and promoted in Campaign. It looks brilliantly simple; attach the tag to your product, and when opened a teeny 2.4″ screen plays whatever content you need. When it comes to more complex products, or for an engaging promotion this could be a great way to add interest and push to close the shopper. The barrier of course is in people knowing it’s there! This is all music to our ...

5

Innovation | GreyShopper London

https://greyshopperposreview.com/category/innovation

The things we think about. Tiny Video Content Tags. Video beats images online, so it was interesting to see this being used on POS and promoted in Campaign. It looks brilliantly simple; attach the tag to your product, and when opened a teeny 2.4″ screen plays whatever content you need. When it comes to more complex products, or for an engaging promotion this could be a great way to add interest and push to close the shopper. The barrier of course is in people knowing it’s there! Dom Pérignon 3-D POS.

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GreyShopper

http://greyshopper.co.uk/agency

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GreyShopper

http://greyshopper.co.uk/the-social-partners

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GreyShopper

http://greyshopper.co.uk/work

Jacob’s Oddities Launch.

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GreyShopper

http://greyshopper.co.uk/grey-works

Are our ‘best in class’ in-house art working studio and broadcast production facility. They work alongside us to bring to life our creative ideas across every media delivering all aspects of master creative and post-production needed. GreyWorks powered by Hogarth is a global production implementation agency delivering all the benefits of decoupling with none of the attendant hassles. In terms of services, GreyWorks offers:. Design and brand identity.

greyshopper.co.uk greyshopper.co.uk

GreyShopper

http://greyshopper.co.uk/grey-possible

Brings together a talent pool of 170 digital specialist strategists, UX designers, creative technologists, digital designers and data analysts to the Grey business, ensuring that our clients have ‘digital’ thinking seamlessly stitched in from briefing stage to market activation at a global and local level.

greyshopper.co.uk greyshopper.co.uk

GreyShopper

http://greyshopper.co.uk/people

CEO GREY SHOPPER EMEA. CEO GREY SHOPPER EMEA. One of the most experienced and highly regarded people in shopper marketing, Sarah has been in the business for 25 years (and at the agency for 13). An expert in FMCG, leveraging brand personalities and sports sponsorship, after a decade on P&G’s Gillette business, she also knows a thing or two about men and persuading them to buy. Rob’s background includes working with clients as diverse as Nike and Nintendo, Coca-Cola and Ben and Jerry’s. Spinky has been a ...

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GreyShopper

http://greyshopper.co.uk/clients

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GreyShopper

http://greyshopper.co.uk/grey-london

We have pioneered a different culture and way of working at Grey. We call it OPEN. Direct access to creatives and planners. No barriers to entry. Smart, fast, agile and versatile solutions. No executive sign-offs, no production lines. No ego. We reject the old notion that ideas have to be bottle-necked through a ‘godlike’ single creative director. Multi-discipline teams solve business problems together. The client is at the heart, central to the work. Most agencies talk about Big Ideas. Long Ideas travel...

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GreyShopper London | The things we think about

The things we think about. Welcome to Shopper Marketing…. It was interesting to read this today. About how too few marketing activities are measured on actual results…not brand love, not eyes on messages, not the ever vague ‘interactions’, but sales. Those of you working in Shopper Marketing will likely be reading this like we did, with a sigh of relief…welcome to our world! We continually question case studies seen online with ‘how many products did it sell? Tiny Video Content Tags. When it comes to mor...

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