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MAD | Change
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A Journey to Zero. May 5, 2010. When Carlos Ghosn, Nissan President and CEO, unveiled the Nissan Leaf last year he heralded it as “the unveiling of a real-world car that has zero – not simply reduced — emissions. It’s the first step in what is sure to be an exciting journey — for people all over the world, for Nissan and for the industry. Under the watchful tutelage of Richard Saul Wurman, global thought leader, TED (Technology Entertainment Design) conference founder, author and the planet’s premi...
lbpublicidad.net
mrpublicidad, Autor en LB Publicidad Bogotá
http://lbpublicidad.net/author/mrpublicidad
Publicidad, agencias y empresas. Archivos del Autor: mrpublicidad. Cómo se mueve la publicidad para los andamios certificados? 22 abril, 2016. Uno de los sectores que impulsa actualmente la economía colombiana, especialmente en Bogotá, es el sector de la construcción, la cual según datos de revelados por el Dane la economía bogotana creció el 3,9% en el 2015. Mi experiencia como publicista ha hecho que conozca bien el sector, y aunque es un sector en donde no necesitan hacer publicidad masiva, es notable...
lbpublicidad.net
Francisco Samper habla sobre la Publicidad Colombiana. - LB Publicidad Bogotá
http://lbpublicidad.net/francisco-samper-habla-sobre-la-publicidad-colombiana
Publicidad, agencias y empresas. Francisco Samper habla sobre la Publicidad Colombiana. 5 enero, 2015. Francisco Samper, Socio y CEO de la agencia de publicidad LOWE / SSP3, en una entrevista para Código TV, da a conocer sus puntos de vista sobre la publicidad colombiana. Es interesante y a la vez creativo el análisis que este importante publicista hace sobre la publicidad colombiana, en donde expone el caso de LOWE-SSP3, considerada esta como la mejor agencia del mundo según Advertising Age. Es de admir...
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MAD | Jobs
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You can’t fake culture. March 12, 2010. Do you know why some companies are performing better in the crisis than others? And do you know why those same companies will emerge from the crisis in an even healthier position than before? It’s because they have strong cultures. Apple is well known for the loyalty it engenders among consumers. Needless to say, its employees are equally evangelical. When you go to an Apple store, you can tell the staff love working there. Why? Categories : Disruptive Thinking.
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MAD | Gatorade
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What if the product becomes part of the story? January 6, 2011. BBC News US and Canada. Just posted a very interesting feature. On its website explaining some of the latest developments in advertising. Using the example of product placement, the reporter demonstrates how brands are becoming part of the story. As TBWA’s Worldwide Director of Media Arts Lee Clow observed in a recent interview. Check out how Gatorade and TBWA Chiat Day LA initiated the Replay i. Instead of interrupting the audience with com...
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MAD | Digital Arts
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McCafé is the first brand to use unloqable a new web-service to manage marketing campaigns on platforms like Facebook Places. December 1, 2010. McCafé launched today a virtual McCafé advent calendar – a special calendar used to count the days of Advent in anticipation of Christmas. The calendar is a location-based marketing campaign using Facebook Places. The campaign has been made possible with a location-based service developed by TBWAʻs Digital Arts team in Berlin. The web-service unloqable. Is a web-...
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MAD | Gunn Report
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The globalisation of design and art direction. October 6, 2009. In music you have it, in art you have it, in film you…well, had it, if you think of French film noir, Czech fairy tales and the still very strong Bollywood style of India. I’m talking about a country-specific influence. Creating stuff by simply following a winning-formula – I find this disappointing and sad. Kurt-Georg Dieckert shares his experience judging international award shows exclusively with the readers of mad-blog.com. Last ...If yo...
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MAD | Grammy
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Eminem Relives His ‘Struggle’ In Grammy Ad Campaign. January 6, 2011. You can share your you can connect music to your milestones in life. Had it first, today the 2011 ad campaign kicks of across multiple media channels. MTV reports on their website “The Grammys. Are kicking off the new year with a certain Detroit rapper. Eminem is spearheading the Recording Academy’s Music Is Life Is Music social-networking. Which is also up for Rap Album of the Year). He also scored noms for Best Rap Solo Performan...
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MAD | Eurostar
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November 24, 2009. In July we reported the first time about the Eurostar campaign Londonpoly. Now we can share the results. They are phenomenal, check out the little case video and enjoy this highly entertaining campaign. To learn more about Londonopoly, click HERE. If you have any comments or suggestions please email Kris Govaerts. Categories : Disruptive Thinking. John Hunt: What if people could buy London in nationwide game of MONOPOLY? July 8, 2009. Download your What if. Categories : Great Stuff.
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