horsesensemarketing.blogspot.com

Horse Sense Marketing

Thursday, April 21, 2011. Does Your "About Us" Page Make Sense? This is a pet peeve of mine and I strongly suspect that I am not alone. Go to the “about us” page on most commerce websites and your own. Most are filled with jargon that is indecipherable by the standards of the normal, English speaking person. Your business is always best served by getting to the heart of the matter. Oh, sure. We could and would dress that up in some snazzy clothes but at least it is straightforward language. If you’...

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Thursday, April 21, 2011. Does Your About Us Page Make Sense? This is a pet peeve of mine and I strongly suspect that I am not alone. Go to the “about us” page on most commerce websites and your own. Most are filled with jargon that is indecipherable by the standards of the normal, English speaking person. Your business is always best served by getting to the heart of the matter. Oh, sure. We could and would dress that up in some snazzy clothes but at least it is straightforward language. If you’...

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Horse Sense Marketing | horsesensemarketing.blogspot.com Reviews

https://horsesensemarketing.blogspot.com

Thursday, April 21, 2011. Does Your "About Us" Page Make Sense? This is a pet peeve of mine and I strongly suspect that I am not alone. Go to the “about us” page on most commerce websites and your own. Most are filled with jargon that is indecipherable by the standards of the normal, English speaking person. Your business is always best served by getting to the heart of the matter. Oh, sure. We could and would dress that up in some snazzy clothes but at least it is straightforward language. If you’...

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horsesensemarketing.blogspot.com

1

Horse Sense Marketing: March 2011

http://horsesensemarketing.blogspot.com/2011_03_01_archive.html

Wednesday, March 30, 2011. Following up on my last post, I received a Facebook message from a reader who told me that she does. Like to hear that she's important, particularly when it is accompanied by quick service. I stand behind my advice. If most of your customers perceive something as untrue or insincere, it is highly unlikely to yield you positive results. At minimum, find a better way to phrase it. Monday, March 28, 2011. I Bet You Say That To All The Customers. As a prime example, it is an unavoi...

2

Horse Sense Marketing: Does Your "About Us" Page Make Sense?

http://horsesensemarketing.blogspot.com/2011/04/does-your-about-us-page-make-sense.html

Thursday, April 21, 2011. Does Your "About Us" Page Make Sense? This is a pet peeve of mine and I strongly suspect that I am not alone. Go to the “about us” page on most commerce websites and your own. Most are filled with jargon that is indecipherable by the standards of the normal, English speaking person. Your business is always best served by getting to the heart of the matter. Oh, sure. We could and would dress that up in some snazzy clothes but at least it is straightforward language. If you’...

3

Horse Sense Marketing: April 2011

http://horsesensemarketing.blogspot.com/2011_04_01_archive.html

Thursday, April 21, 2011. Does Your "About Us" Page Make Sense? This is a pet peeve of mine and I strongly suspect that I am not alone. Go to the “about us” page on most commerce websites and your own. Most are filled with jargon that is indecipherable by the standards of the normal, English speaking person. Your business is always best served by getting to the heart of the matter. Oh, sure. We could and would dress that up in some snazzy clothes but at least it is straightforward language. If you’...

4

Horse Sense Marketing: Are You Walmart or The Apple Store?

http://horsesensemarketing.blogspot.com/2011/04/are-you-walmart-or-apple-store.html

Sunday, April 17, 2011. Are You Walmart or The Apple Store? The Apple Store online provides no information on store inventory, very odd for a company among the leaders in technology. They suggest calling the store, which I did. Repeatedly. For fifteen minutes. Continually getting a busy signal. Again, such missteps can be fatal for a small business, though not for mega-conglomerate Apple. OTHER BLOGS YOU MIGHT LIKE:. Subscribe to: Post Comments (Atom). Does Your About Us Page Make Sense?

5

Horse Sense Marketing: Win Your Customer's Loyalty

http://horsesensemarketing.blogspot.com/2011/04/win-your-customers-loyalty.html

Wednesday, April 6, 2011. Win Your Customer's Loyalty. It’s getting harder and harder to win customer loyalty. Today it seems that most customers will jump to your competition for the most minimal cost savings. Practical concerns are part of the reason, of course. Economic times make it tough on people. Ideally, you would love to see your value as a business determined by more than just your “price.” But how? And what if your customers do not recognize the perceived value in your offering? My experience ...

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Thursday, April 21, 2011. Does Your "About Us" Page Make Sense? This is a pet peeve of mine and I strongly suspect that I am not alone. Go to the “about us” page on most commerce websites and your own. Most are filled with jargon that is indecipherable by the standards of the normal, English speaking person. Your business is always best served by getting to the heart of the matter. Oh, sure. We could and would dress that up in some snazzy clothes but at least it is straightforward language. If you’...

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