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Alejandro Castro - Copywriter Portfolio

Alejandro Castro - Copywriter Portfolio

http://www.ideasarebulletproof.net/

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Alejandro Castro - Copywriter Portfolio | ideasarebulletproof.net Reviews
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Alejandro Castro - Copywriter Portfolio
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creative,work,my dead,babies,resumé,team,site,menu,prev,next,back to creative,butterfinger /,superbowl film,integrated,youtube pre roll campaign,passion project,autotrader /,maxinutrition /,bulleit /,the winning pitch,interactive,d&ad /,copywriting award
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Alejandro Castro - Copywriter Portfolio | ideasarebulletproof.net Reviews

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Alejandro Castro - Copywriter Portfolio

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// BUTTERFINGER //<br/>youtube pre-roll campaign — Alejandro Castro - Copywriter Portfolio

http://www.ideasarebulletproof.net/peanut-butter-cups

BUTTERFINGER / Square On The Outside, Bold On The Inside. The second was killed after clients did testing. I still like it. With a simple editing hack tailored for YouTube pre-roll, we reinforced our new "Square On The Outside, Bold On The Inside" brand positioning. BF PB Cups / Square on the outside, bold on the inside. To reinforce the new "Square on the outside, bold on the inside" brand positioning, we resized YouTube's video player into a square with a simple editing hack.

2

// BULLEIT //<br/>the winning pitch — Alejandro Castro - Copywriter Portfolio

http://www.ideasarebulletproof.net/bulleit

BULLEIT / Frontier Whiskey. CHI&Partners NY won the pitch in 2013. And even though this campaign led the client to award us with the account, they decided not to run with it. I've only included a few of the pieces I worked on and have a lot of heart for. Isaac Silverglate / Jeff Anderson.

3

ABOUT+<br/>RESUMÉ — Alejandro Castro - Copywriter Portfolio

http://www.ideasarebulletproof.net/about

MORE AFTER WORK INTERVIEW. My Visa status allows me to work for anyone/anywhere in the United States, without requiring sponsorship. I can also freelance, relocate, or even start my own company. A sneak peak inside my Sketchbook. May sometimes reflect how I concept. Other times, how I feel or what I do to keep my mind busy. New York, NY {Jan 2015 - Present}. AMC, Butterfinger, Perrier, Oreo, HBO, AB-InBev, Corona, Stella Artois, Subway, Toyota, Oscar Mayer. New York, NY {Nov 2013 - Jan 2015}. PUBLICIDAD ...

4

// D&AD //<br/>copywriting award — Alejandro Castro - Copywriter Portfolio

http://www.ideasarebulletproof.net/the-copy-book

THE COPY BOOK /. Someday, my headlines will be good enough to be in The Copy Book. Until then, you're stuck with these. Link to the Award on the D&AD Site. Miami Ad School Internship).

5

// CHOCO CHIP OREO //<br/>integrated — Alejandro Castro - Copywriter Portfolio

http://www.ideasarebulletproof.net/oreo

OREO / Choco Chip Flavored Cookies. Case Study. (Coming soon). Alex Augustinos / Declan Byrnes-Enoch.

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14-Alejandro Castro — More After Work

http://www.moreafterwork.com/alejandrocastro

Monday, October 19, 2015. Alejandro talks about what it took to become a senior copywriter, how his father inspired him, and what it takes to get O-1 Visa in the states! 2015 More After Work.

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Alejandro Castro - Copywriter Portfolio

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