In today's world it is no longer sufficient to provide an aesthetically and qualitatively comparable product. read more. Retail design is a part of the verticalization process and as one of the most important retail marketing tools, it has three basic . read more. A vertically optimized collection structure is only successful if the structure of the collection is clearly displayed at . read more. VM Concept and Manual. KIDS and BABY FASHION. Brand Design and Franchise Concept. IK III S.À.R.L.