IMSM - Introducing Lily Jong
On 2007 Lily Jong started her own interim management and strategic marketing consultancy company IMSM specializing in banking (consumer finance) and utility (gas and electricity). IMSM's ideal assignment is (re) building a business marketing strategy from start -combining analytics and creativity- within a large customer database (CRM) owning company.
IMSM - Strategy development & implementation
Examples of designing succesful product market stategies: Creating the new brand for Online banking Freo (Rabobank Group/De Lage Landen), Entering the new market segment SME in the utility sector (Dong Energy), Creating a E-commerce roadmap covering back-office to end-customer (Essent).