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iniu.de

Intelligent use of your information / Direct Marketing, Scoring and Customer Analysis for DWH / BigD

Analysis and Design of Data Warehouse / Big Data Environments

http://www.iniu.de/

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PAGE TITLE
Intelligent use of your information / Direct Marketing, Scoring and Customer Analysis for DWH / BigD | iniu.de Reviews
<META>
DESCRIPTION
Analysis and Design of Data Warehouse / Big Data Environments
<META>
KEYWORDS
1 business areas
2 data management
3 marketing campaigns
4 customer predictive analytics
5 web and mobile
6 matching software
7 references
8 automotive
9 telecommunications
10 insurance
CONTENT
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PAGE
business areas,data management,marketing campaigns,customer predictive analytics,web and mobile,matching software,references,automotive,telecommunications,insurance,mobile,mobile international,heating,industrial goods,other references,about us,imprint
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Intelligent use of your information / Direct Marketing, Scoring and Customer Analysis for DWH / BigD | iniu.de Reviews

https://iniu.de

Analysis and Design of Data Warehouse / Big Data Environments

INTERNAL PAGES

iniu.de iniu.de
1

Who we are

https://www.iniu.de/en/about-us

We support and take care from conception to evaluation. Our portfolio begins with data management, covers the complete campaign management, and developing appropriate scores and is completed with the design of tailor-made applications - Dialogue Marketing from a single source. The professional processing of your data for the controlling and the historization of the information is quite useful even far away of marketing and distribution.

2

Mobile , Score models for potential development and market coverage

https://www.iniu.de/en/references/mobile.html

Coordination of marketing activities and maintaining the marketing database for multiple sales areas. For different business customers distributors we have, with the help of cost-effective measures, developed or expanded a broad base of different dialogue marketing campaign. Each campaign is run through at least one advertising success checking process, in which cost and success is evaluated and made measurable. Thus the long tem efficiency of each campaign is ensured. We realize the customer's behalf:.

3

Matching software

https://www.iniu.de/en/business-areas/matching-software.html

Really pleased we were with no matching software tested on the market - too expensive, too inflexible, only suitable for a particular customer group and partly not scalable. Therefore, we have developed our own software. Field selection TWINI Flexible field mapping. Index creation TWINI Sorting. Control as a batch process or via a GUI. Knowledge-based optimization of intersections. Flexible configuration according to the individual needs. Cost-effective operation and maintenance. Runs on server or PC.

4

References of successful BigData projects

https://www.iniu.de/en/references

Construction and operation of the marketing data warehouse for contact management and privacy relevant data maintenance. Customers and interested potential cores. Life Time Value Calculation and ROI optimized b2b campaigns. Operation and planning of the CMS. Use marketing relevant information from the online customer contact. B2B customer acquisition, example Insurance. B2B campaign management and target group optimization. Potential score to identify relevant contacts for the sales force.

5

Other references

https://www.iniu.de/en/references/more-references.html

The identification of relevant target groups on the basis of score models and the resulting individual potential assignment is part of the project. The contact of the searched target groups becomes possible due to the individual potentials while avoiding many unnecessary contacts. Development of product group-oriented potential and affinity scores. Software manufacturer (Operating system and Office). Problem identification and creation of alternative solutions. Selection of catalog recipients. Through th...

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