insigniaworld.blogspot.com

Insignia World

Don't Put the Eggs in One Basket. Part of our investment portfolio are planting hectares of teak wood, sengon, and jabon in West Java and Sulawesi. When should we add marketing? In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. What if the product is boring, someone asks. Few people kn...

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Insignia World | insigniaworld.blogspot.com Reviews

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Don't Put the Eggs in One Basket. Part of our investment portfolio are planting hectares of teak wood, sengon, and jabon in West Java and Sulawesi. When should we add marketing? In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. What if the product is boring, someone asks. Few people kn...

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Insignia World | insigniaworld.blogspot.com Reviews

https://insigniaworld.blogspot.com

Don't Put the Eggs in One Basket. Part of our investment portfolio are planting hectares of teak wood, sengon, and jabon in West Java and Sulawesi. When should we add marketing? In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. What if the product is boring, someone asks. Few people kn...

INTERNAL PAGES

insigniaworld.blogspot.com

1

Insignia World: What did Steve Jobs do at Apple?

http://insigniaworld.blogspot.com/2012/03/what-did-steve-jobs-do-at-apple.html

What did Steve Jobs do at Apple? Steve Jobs was not your typical Silicon Valley CEO. Unlike most tech companies founders, he had neither any engineering experience nor any business training. After all, he dropped out of college after one semester! I get to spend my time on the forward-looking stuff. My top executives take half the other work off my plate. They love it, and I love it.". Because he has that insight. You know, he's Steve. And you're like, how did [he] even know that? He's] absolutely right&...

2

Insignia World: 05.13

http://insigniaworld.blogspot.com/2013_05_01_archive.html

Don't Put the Eggs in One Basket. Part of our investment portfolio are planting hectares of teak wood, sengon, and jabon in West Java and Sulawesi. Subscribe to: Posts (Atom). Dont Put the Eggs in One Basket. Awesome Inc. template. Powered by Blogger.

3

Insignia World: Information Density

http://insigniaworld.blogspot.com/2012/03/information-density.html

How many choices should your customers have? How much information should be presented, how many dials are there to turn, how quickly are you asking for people to grasp concepts and make choices? When talking to an amateur, to a stranger, to a newbie, to someone who isn't committed, the best path is clarity, which means simplicity. Few choices, no guessing, no hunting around. The interface for your mail program ought to be far more information rich than the emergency kill switch at the gas station. One of...

4

Insignia World: Naked Communication

http://insigniaworld.blogspot.com/2012/03/naked-communication.html

If the goal is to communicate, then say what you mean. 1 Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. You don't need cliches. 2 Never use a long word where a short one will do. 3 If it is possible to cut a word out, always. 4 Never use the passive where you can use the active. Write in the now. 5 Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent. When in doubt, say it clearly.

5

Insignia World: When should we add marketing?

http://insigniaworld.blogspot.com/2012/03/when-should-we-add-marketing.html

When should we add marketing? In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. What if the product is boring, someone asks. Subscribe to: Post Comments (Atom). When should we add marketing? What did Steve Jobs do at Apple? Awesome Inc. template. Powered by Blogger.

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insigniaworld.blogspot.com

Insignia World

Don't Put the Eggs in One Basket. Part of our investment portfolio are planting hectares of teak wood, sengon, and jabon in West Java and Sulawesi. When should we add marketing? In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made. In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. What if the product is boring, someone asks. Few people kn...

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Wednesday, June 6, 2012. The paradox of luxury brand marketing. Convention states that the success of marketing a brand pivots on pricing the product or service competitively, making it accessible by ensuring it's distributed in places where customers exist, the product or service needs to be extensively promoted with advertising that clearly communicates the USPs (which need to be authentic to its promise). Sometimes, anti-marketing is effective marketing. What's your big idea? Don't create a new produc...

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