poormansplayground.blogspot.com
Poor Man's Playground: December 2008
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Subscribe To Poorman's Playground. Thursday, December 11, 2008. The Insurance Annual Review Challange. 160;was recently asked if I had any statistics about insurance agencies who performed annual client reviews. I do (somewhere), but lost interest when I couldn't turn up anything after ten minutes of folder foraging. But I did run across some stats from which you can reasonably extrapolate the kind of results your insurance agency might get if you performed annual reviews. The retention level improved ...
poormansplayground.blogspot.com
Poor Man's Playground: January 2009
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Subscribe To Poorman's Playground. Thursday, January 22, 2009. Are Your Agency Employees Blogging? Your employees might just be inadvertently representing your agency while bouncing around on any of several social networks (LinkedIn, MySpace, etc.). Does your insurance agency need a policy regarding blogging, 'Facebooking' or Tweeting on Twitter? The New York Times seems to think they need one, and here it is:. The Standards Editor must be consulted before contact is made with a minor. I have had several...
poormansplayground.blogspot.com
Poor Man's Playground: Should I Include Staff Bios on My Insurance Agency Website?
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Subscribe To Poorman's Playground. Wednesday, February 4, 2009. Should I Include Staff Bios on My Insurance Agency Website? In general, I think the most effective bios are the ones that support your agency ‘brand’ and unique value proposition (the things that make you demonstrably different and better than competitors). Suppose for a moment that your brand and UVP include these general attributes:. Active vs. Passive Bios. Posted by Kevin McDonald. Subscribe to: Post Comments (Atom).
poormansplayground.blogspot.com
Poor Man's Playground: November 2008
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Subscribe To Poorman's Playground. Tuesday, November 11, 2008. Easy Updates to Your Insurance Agency Blog. An easy way to make sure you update your insurance agency blog is to use RSS feeds to have potential blog content and ideas pushed to you. You can riff on information provided for you, but be sure to put some kind of unique spin on it. What does the information mean to businesses and consumers in your market area? Could you expand on some key points? RSS in Plain English*. Posted by Kevin McDonald.
poormansplayground.blogspot.com
Poor Man's Playground: February 2009
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Subscribe To Poorman's Playground. Wednesday, February 4, 2009. Should I Include Staff Bios on My Insurance Agency Website? In general, I think the most effective bios are the ones that support your agency ‘brand’ and unique value proposition (the things that make you demonstrably different and better than competitors). Suppose for a moment that your brand and UVP include these general attributes:. Active vs. Passive Bios. Posted by Kevin McDonald. Subscribe to: Posts (Atom). View my complete profile.
poormansplayground.blogspot.com
Poor Man's Playground: August 2008
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Subscribe To Poorman's Playground. Tuesday, August 26, 2008. Flesh and Blood and Circuits. I have been ruminating lately on a tale of unusual personal service, and have found myself considering the lessons for local, independent agents in a wired world. For more on that, take a look at the August 2008 National Auto Insurance Study, published by JD Power, and the effect improved loyalty has on price sensitivity. 36 percent of auto insurance customers have actively shopped for a new insurer in the past...
poormansplayground.blogspot.com
Poor Man's Playground: Liabilities and Exposures Created When Agency Business Email is Forwarded to Personal Accounts
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Subscribe To Poorman's Playground. Tuesday, January 20, 2009. Liabilities and Exposures Created When Agency Business Email is Forwarded to Personal Accounts. I have had several insurance agency managers and owners tell me recently that they have employees who prefer to forward business emails to personal accounts because they are more comfortable with their personal email service, or they want to work at home and the agency doesn't have or permit web mail access to the agency email. Permitting employees ...
poormansplayground.blogspot.com
Poor Man's Playground: April 2009
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Subscribe To Poorman's Playground. Thursday, April 2, 2009. Video Part IV - Compressing the Sales Process with Video Testimonials and Securing that New Customer Relationship. Two ways to use the inexpensive Eyejot video email service to differentiate your insurance agency by making a distinguishing impression on new customers, and compressing the sales process by using video references. For more, check out the video:. There are 3 levels of the Eyejot. Posted by Kevin McDonald. Subscribe to: Posts (Atom).
