internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Per Hjuler
http://internationalistoftheyear2013.blogspot.com/2014/02/per-hjuler.html
Thursday, August 15, 2013. Senior Vice President-Innovation and Consumer Marketing. He modestly describes his role at the company as encompassing strategy, leadership, product and marketing development, global launch campaigns- including digital marketing, and business development. However, in the book Brick by Brick. LEGO, whose name comes from the Danish phrase leg godt. Prior to his LEGO career, Per Hjuler worked at a number of Danish companies in product marketing roles, including Dandy, as the Inter...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Johan Jervoe
http://internationalistoftheyear2013.blogspot.com/2014/02/johan-jervoe.html
Sunday, February 9, 2014. Global Group Chief Marketing Officer. He joined UBS from Intel, where he held responsibility for advertising, web/digital marketing, events and demos, marketing communications, identity and global creative agencies. Before joining McDonald's, Johan was Brand Manager at Kraft (Millka), and consultant with Roland Berger, in Vienna, Austria. Note: Only a member of this blog may post a comment. Subscribe to: Post Comments (Atom). The Internationalist of the Year 2014.
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: David Clark
http://internationalistoftheyear2013.blogspot.com/p/david-clark.html
Vice President, General Mills. President, Häagen-Dazs International. Häagen-Dazs, like many international brands, had historically approached their global communications market by market. David Clark’s leadership was critical to breaking down local barriers and inspiring all regions to collaborate as one team by embracing a global approach. He saw the potential in leveraging the cumulative power of local markets to support a global idea in ways they could not do on their own. The brand is also the offici...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Allison Dew
http://internationalistoftheyear2013.blogspot.com/2014/02/allison-dew.html
Thursday, August 15, 2013. Vice President Global Marketing. Allison Dew’s twitter handle underscores her passion as an internationalist: “Japanophile, Francophile, travel-ophile and read-ophile (not a word). Love tech and fashion.” What she might ad—if there were sufficient characters— is “customer-ophile.”. Well-known for working to deliver a best-in-class customer experience, The @DellCares program is one component of the company’s Social Outreach Services (SOS), developed to better understand cu...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Douglas Busk
http://internationalistoftheyear2013.blogspot.com/p/douglas-busk.html
Director, Connections Innovation. Douglas Busk takes to heart Coca-Cola’s goal to become the most socially responsible and engaged organization in the world. When he looks at the evolution of the 127-year company, he sees an extraordinary transformation from a mass marketer to a direct marketer, largely due to social media and the global connectivity around Coca-Cola. Now the world’s most socially-discussed brand, there are 33 mentions of Coke globally every minute. Doug is always interested in finding w...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Dr. Susan Mboya-Kidero
http://internationalistoftheyear2013.blogspot.com/2014/02/dr-susan-mboya-kidero.html
Thursday, August 15, 2013. President, The Coca-Cola Africa Foundation (TCCAF). Group Director, Coca-Cola’s Women’s Economic Empowerment for Eurasia and Africa. She will partner with local and international leaders among them NGOs, government agencies and women empowerment &community development organizations along with Coca-Cola’s bottling partners to secure resources to drive initiatives that accelerate the 5By20 and TCCAF programs. Note: Only a member of this blog may post a comment. Simple template...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Fernando Chacon
http://internationalistoftheyear2013.blogspot.com/p/fernando-chacon-chief-marketing-officer.html
Fernando Chacon is a new kind of global marketer. A native of Brazil, his values embrace a new world ethos. He believes that successful brands increasingly will be those built for people, particularly in a social media world. In a recent Interbrand interview, he said, “We must be guided by our brand proposition and business vision, while keeping the dialogue flowing with people.”. His progressive views are uncommon to a bank marketer. Note: Only a member of this blog may post a comment. Internationalists...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Nagisa Manabe
http://internationalistoftheyear2013.blogspot.com/2013/08/nagisa-manabe.html
Thursday, August 15, 2013. Chief Marketing and Sales Officer, Executive Vice President. United States Postal Service. Nagisa is well suited for her role at the sprawling US Postal Service. She’s held a broad range of marketing, innovation and sales positions at leading US and global companies since graduation from Harvard Business School in 1991. (She did her under graduate work at Yale with a double major in Economics and Japanese Studies.). Her marketing career began at Procter and Gamble. In fact,...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Zita Cassizzi
http://internationalistoftheyear2013.blogspot.com/p/zita-cassizzi.html
Known for an expertise in E-commerce and digital business models, as well as a talent for innovative thinking and problem solving, Zita Cassizzi is putting her considerable global skills to work as the Chief Digital Officer of TOMS, the rapidly-expanding One-for-One giving business, founded in 2006 by Texas entrepreneur, Blake Mycoskie. Globally, including its long-term strategy, creative design, content creation, and social media efforts. Her prior role at Dell was also global in scope as head of ma...
