internationalistsoftheyear2012.blogspot.com
The Internationalists of the Year 2012: Janice Alfini
http://internationalistsoftheyear2012.blogspot.com/2013/02/janice-alfini.html
Saturday, February 2, 2013. Director, Global Brand and Marketing. Janice Alfini recognizes that any multinational campaign must adhere to consistency in the marketplace, yet allow for local market relevancy in execution. When describing her dedication to a global role, Ms. Alfini’s team members describe her ethos best: “Janice handles the balancing act between brand enforcer and market supporter with efficient governance.”. In 2012, Diners Club International announced its first global partnership with 20.
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: David Clark
http://internationalistoftheyear2013.blogspot.com/p/david-clark.html
Vice President, General Mills. President, Häagen-Dazs International. Häagen-Dazs, like many international brands, had historically approached their global communications market by market. David Clark’s leadership was critical to breaking down local barriers and inspiring all regions to collaborate as one team by embracing a global approach. He saw the potential in leveraging the cumulative power of local markets to support a global idea in ways they could not do on their own. The brand is also the offici...
internationalistsoftheyear2012.blogspot.com
The Internationalists of the Year 2012: Linus Almqvist
http://internationalistsoftheyear2012.blogspot.com/2013/02/linus-almqvist.html
Sunday, February 3, 2013. Group Head of Brand Communication and Partnerships. How do you take a state-owned energy giant and make it more consumer-friendly, responsive and contemporary? Linus has been at Vattenfall in brand and marketing communications since 2004. His prior marketing experience included Nordic regional roles at SAS/Scandinavian Airlines, Barilla Italian Foods and Arla, the largest producer of dairy foods in Scandinavia. Subscribe to: Post Comments (Atom). 21 MARKETERS ARE NAMED INTERNATI...
internationalistsoftheyear2012.blogspot.com
The Internationalists of the Year 2012: Susan Thronson
http://internationalistsoftheyear2012.blogspot.com/2013/02/susan-thronson.html
Monday, February 4, 2013. Senior Vice President, Global Marketing. Susan Thronson is a veteran Marriott marketer who also cares about giving back to her industry. Despite a formidable job with responsibility for leading the company’s marketing strategy across 17 lodging brands representing 3700 properties in 74 countries, she has just completed a term as Foundation Chair of the Hospitality Sales and Marketing Association International (HSMAI), an organization that has provided research and educ...
internationalistsoftheyear2012.blogspot.com
The Internationalists of the Year 2012
http://internationalistsoftheyear2012.blogspot.com/2013/02/21-marketers-are-named.html
Monday, February 4, 2013. 21 MARKETERS ARE NAMED INTERNATIONALISTS. Twenty-one internationally-minded marketing leaders have been named. Internationalists of the Year. These individuals represent the people behind today's outstanding marketing thinking and brand communications. Without their extraordinary efforts, inspiration and energy amid today's "always on" world with increased emphasis on accountability and responsibility, many marketing programs simply would not have gotten off the ground. These.
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Allison Dew
http://internationalistoftheyear2013.blogspot.com/2014/02/allison-dew.html
Thursday, August 15, 2013. Vice President Global Marketing. Allison Dew’s twitter handle underscores her passion as an internationalist: “Japanophile, Francophile, travel-ophile and read-ophile (not a word). Love tech and fashion.” What she might ad—if there were sufficient characters— is “customer-ophile.”. Well-known for working to deliver a best-in-class customer experience, The @DellCares program is one component of the company’s Social Outreach Services (SOS), developed to better understand cu...
internationalistoftheyear2013.blogspot.com
The Internationalists of the Year 2013: Douglas Busk
http://internationalistoftheyear2013.blogspot.com/p/douglas-busk.html
Director, Connections Innovation. Douglas Busk takes to heart Coca-Cola’s goal to become the most socially responsible and engaged organization in the world. When he looks at the evolution of the 127-year company, he sees an extraordinary transformation from a mass marketer to a direct marketer, largely due to social media and the global connectivity around Coca-Cola. Now the world’s most socially-discussed brand, there are 33 mentions of Coke globally every minute. Doug is always interested in finding w...
internationalistsoftheyear2012.blogspot.com
The Internationalists of the Year 2012: Kensuke Suwa
http://internationalistsoftheyear2012.blogspot.com/2013/02/kensuke-suwa.html
Monday, February 4, 2013. Chief Marketing Officer- US and Europe. Subscribe to: Post Comments (Atom). Internationalists of the Year 2013. Internationalists of the Year 2012. Internationalists of the Year 2011. Internationalists of the Year 2010. Internationalists of the Year 2009. 21 MARKETERS ARE NAMED INTERNATIONALISTS Twenty-on. View my complete profile. Simple template. Powered by Blogger.