isthatgenuine.org isthatgenuine.org

isthatgenuine.org

IsThatGenuine v.1.2 24/11/2010

This question is more and more frequently asked by brands, enforcing authorities, retailers, consumers . who bear the brunt of the exponential growth of counterfeit products. Within France alone, more than 1, 5 million items (excluding tobacco) were seized in 2003, 4.6 million in 2007 and 6.5 million in 2008, worth 467 million Euros. (Figure issued by French Customs).

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IsThatGenuine v.1.2 24/11/2010 | isthatgenuine.org Reviews
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This question is more and more frequently asked by brands, enforcing authorities, retailers, consumers . who bear the brunt of the exponential growth of counterfeit products. Within France alone, more than 1, 5 million items (excluding tobacco) were seized in 2003, 4.6 million in 2007 and 6.5 million in 2008, worth 467 million Euros. (Figure issued by French Customs).
<META>
KEYWORDS
1 scenario
2 principles
3 identification and authentification
4 verification process
5 security and confidentiality
6 c2c platform case
7 benefits
8 demonstration
9 status and milestones
10 origin and contributors
CONTENT
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scenario,principles,identification and authentification,verification process,security and confidentiality,c2c platform case,benefits,demonstration,status and milestones,origin and contributors,join and contact,is that genuine,the isthatgenuine
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IsThatGenuine v.1.2 24/11/2010 | isthatgenuine.org Reviews

https://isthatgenuine.org

This question is more and more frequently asked by brands, enforcing authorities, retailers, consumers . who bear the brunt of the exponential growth of counterfeit products. Within France alone, more than 1, 5 million items (excluding tobacco) were seized in 2003, 4.6 million in 2007 and 6.5 million in 2008, worth 467 million Euros. (Figure issued by French Customs).

INTERNAL PAGES

isthatgenuine.org isthatgenuine.org
1

IsThatGenuine v.1.2 24/11/2010

http://www.isthatgenuine.org/scenario.php

A Scenario of Use. Joe Smith is an inspector in the Anti-Fraud service. To examine the possibility of fraud on a box that seems to be a box of Cereal’s Muesli , Joe Smith connects to the Anti-Fraud service Portal, which is compliant with IsThatGenuine. The portal identifies Joe and verifies his identity. Joe Smith inputs the product code (GTIN: Global Trade Identification Number ) using a barcode reader: 34553120201005. There is no serial number on the product.

2

IsThatGenuine v.1.2 24/11/2010

http://www.isthatgenuine.org/statut.php

Started in early 2009 on the basis of a small consortium, composed of: Advanced Track and Trace, GS1 France, Hologram Industries, Pôle Traçabilité, Prooftag, Seres. The objectives of this initiative for 2009 are:. Demonstrate the concept through a working platform, and thus to obtain feedback and expressions of interest from users. Propose a first version of these additional standards. The future milestones of IsThatGenuine. Are, for 2010 and beyond:. Transition to governance by the users.

3

IsThatGenuine v.1.2 24/11/2010

http://www.isthatgenuine.org/origine.php

GS1 France launched in 2007 a reflection on the use of its standards and services in the fight against counterfeiting and fraud, after noting the significant growth of this plague. The principles of IsThatGenuine. Were developed as part of this reflection. They have benefited from interactions with experts of the AFNOR group working on the ISO project for authentication standards for fighting counterfeiting. EPCglobal ( www.epcglobalinc.org. Were important sources of reflection.

4

IsThatGenuine v.1.2 24/11/2010

http://www.isthatgenuine.org/principes2.php

The input of product codes by the examiner triggers the portal to access GS1 directory and forwarding services. These services validate the existence of the enterprise, provide its identity, and finally return the address of the verification service of the brand.

5

IsThatGenuine v.1.2 24/11/2010

http://www.isthatgenuine.org/principes3.php

Mutual trust between partners is essential when detecting frauds:. The examiner must be convinced that the service responding to her request is the service of the brand, not a pirate service;. The brand must verify the identity of the examiner before providing relevant information. It may communicate differently to consumers, retailers, enforcing authorities, or its own agents. IsThatGenuine enables this trust:.

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