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Just Friggin' Peachy - Business, Digital Strategy & Life In The #ATLBusiness, Digital Strategy & Life In The #ATL
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Just Friggin' Peachy - Business, Digital Strategy & Life In The #ATL | justfrigginpeachy.com Reviews
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Business, Digital Strategy & Life In The #ATL
justfrigginpeachy.com
Countering The Issue Apathy That Kills 99% Of All Campaigns - Just Friggin' Peachy
http://www.justfrigginpeachy.com/2015/02/18/countering-the-issue-apathy-that-kills-99-of-all-campaigns
My name is Jared Degnan. I'm an over-caffeinated brand geek, strategy wonk, and Director of Strategy for Moxie. Just Friggin' peachy is my personal take on business, digital strategy, and life in the #atl. All opinions are my own and should not be taken as official representation of any entity that I am either affiliated with, or that actually matters. Chatbots: What You Need To Know To Succeed. September 27, 2016. Politics In 2016: Slacktivism & Digital Gamification. July 27, 2016. May 6, 2016. However,...
Meerkat: Worth The First-Mover Risk? - Just Friggin' Peachy
http://www.justfrigginpeachy.com/2015/03/12/peaking-at-meerkat-a-marketers-view
My name is Jared Degnan. I'm an over-caffeinated brand geek, strategy wonk, and Director of Strategy for Moxie. Just Friggin' peachy is my personal take on business, digital strategy, and life in the #atl. All opinions are my own and should not be taken as official representation of any entity that I am either affiliated with, or that actually matters. Chatbots: What You Need To Know To Succeed. September 27, 2016. Politics In 2016: Slacktivism & Digital Gamification. July 27, 2016. May 6, 2016. Simply p...
Explaining The Advantages Of Emma Email Marketing Vs Outlook To Non-Techie Co-Workers - Just Friggin' Peachy
http://www.justfrigginpeachy.com/2015/01/21/explaining-the-advantages-of-emma-email-marketing-vs-outlook-to-non-techie-co-workers
My name is Jared Degnan. I'm an over-caffeinated brand geek, strategy wonk, and Director of Strategy for Moxie. Just Friggin' peachy is my personal take on business, digital strategy, and life in the #atl. All opinions are my own and should not be taken as official representation of any entity that I am either affiliated with, or that actually matters. Chatbots: What You Need To Know To Succeed. September 27, 2016. Politics In 2016: Slacktivism & Digital Gamification. July 27, 2016. May 6, 2016. The kitt...
Three Stats Regarding The Second Coming Of Podcasting - Just Friggin' Peachy
http://www.justfrigginpeachy.com/2015/03/27/three-stats-regarding-the-second-coming-of-podcasting
My name is Jared Degnan. I'm an over-caffeinated brand geek, strategy wonk, and Director of Strategy for Moxie. Just Friggin' peachy is my personal take on business, digital strategy, and life in the #atl. All opinions are my own and should not be taken as official representation of any entity that I am either affiliated with, or that actually matters. Chatbots: What You Need To Know To Succeed. September 27, 2016. Politics In 2016: Slacktivism & Digital Gamification. July 27, 2016. May 6, 2016. In 2014,...
Featured Archives - Just Friggin' Peachy
http://www.justfrigginpeachy.com/category/featured
My name is Jared Degnan. I'm an over-caffeinated brand geek, strategy wonk, and Director of Strategy for Moxie. Just Friggin' peachy is my personal take on business, digital strategy, and life in the #atl. All opinions are my own and should not be taken as official representation of any entity that I am either affiliated with, or that actually matters. Chatbots: What You Need To Know To Succeed. September 27, 2016. Politics In 2016: Slacktivism & Digital Gamification. July 27, 2016. May 6, 2016. Simply p...
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Drill Tip: Asking Customers for Online Reviews | Jared Degnan
http://www.jareddegnan.com/drill-tip-asking-customers-for-online-reviews
Drill Tip: Asking Customers for Online Reviews. October 19, 2012. A recent survey stated that 3 out of 5 customers will turn to online reviews for information about a product or service before they make a decision. At the same time, Google’s search algorithm gives greater visibility to social media reviews like those found on Yelp! So that makes asking for online reviews a part of your customer engagement process more important than ever. Use a eminder email or other collateral. You’re asking for honest ...
Drill Tip: Upgrading Your Twitter Profile [w/PSD Header Template] | Jared Degnan
http://www.jareddegnan.com/drill-tip-upgrading-your-twitter-profile-wpsd-header-template
Drill Tip: Upgrading Your Twitter Profile [w/PSD Header Template]. September 21, 2012. This week, Twitter rolled out the availability of their new profile design. This new design gives brands the space to present more visual detail about their brand in a way that was only previously available for big advertisers. First, Twitter now places your profile icon against a header much like Facebook and Google have done. Here are a few guidelines on creating an image for your header:. If you want to get creative.
Why the “Under 25 Social Media Manager” Argument Fails | Jared Degnan
http://www.jareddegnan.com/why-the-under-25-social-media-manager-argument-fails
Why the Under 25 Social Media Manager Argument Fails. July 23, 2012. If you’re a Social Media Manager over the age of 25 blogger Cathryn Sloane thinks you should be put out to pasture. Ms. Sloane, a recent graduate of the University of Iowa with a B.A. in English, supports her argument in a blog posted on the site NextGenJournal.com. Not surprisingly, the social media community lit up like a San Diego fireworks show. The fact is that there is no such thing as being good at social media. You can certa...
Drill Tip: Create Bolder Messaging Using Facebook Post Targeting | Jared Degnan
http://www.jareddegnan.com/drill-tip-create-bolder-messaging-using-facebook-post-targeting
Drill Tip: Create Bolder Messaging Using Facebook Post Targeting. August 10, 2012. Coming up with messaging for interactive platforms like Facebook is often an exercise in avoiding certain topics. Any post that might be viewed as irrelevant or singling out a subset of users is viewed as potential grounds for user abandonment and is immediately ruled out. That will change all that. A great example is messaging to rabid football fans. Posts with robust engagement around heated topics like football riva...
Online Influencer Identification & Engagement Whitepaper | Jared Degnan
http://www.jareddegnan.com/online-influencer-identification-engagement-whitepaper
Online Influencer Identification & Engagement Whitepaper. May 16, 2014. The key to healthy, mutually beneficial relationships with online influencers is understanding why they do what they do. On behalf of Kellen Communications, I put together a guide to the most common types of online influencers and what digital public relations professionals need to know when reaching out to them. AJC: Snow-induced worker shortage slowed MARTA, but didn’t stop it. February 3, 2014. Leave A Comment Cancel reply.
Drill Tip: Monitoring Hashtags on Instagram | Jared Degnan
http://www.jareddegnan.com/drill-tip-monitoring-hashtags-on-instagram
Drill Tip: Monitoring Hashtags on Instagram. August 24, 2012. With over 300 million pictures posted per day, Instagram is an amazing way to find user-generated content about your brand. The challenge is that Instagram lacks a native search function, making it difficult to pull a stream of topic-specific conversation that can help identify those photos like you can on Twitter. To solve this problem, you can turn to third-party sites like Web.stagr.am. August 17, 2012. Leave A Comment Cancel reply.
Drill Tip: Does Your Message Pass The “You Gotta See This!” Test? | Jared Degnan
http://www.jareddegnan.com/drill-tip-does-your-message-pass-the-you-gotta-see-this-test
Drill Tip: Does Your Message Pass The You Gotta See This! September 14, 2012. When a photo, video, or link goes viral it’s because the content in it is so surprising, entertaining or valuable that the user feels sharing it will increase their own standing with the people they share it with. One way to gauge if your content meets that criterion is to ask yourself if it inspires your audience to look at it and say You Gotta See This! September 7, 2012. Drill Tip: Upgrading Your Twitter Profile [w/PSD Heade...
Drill Tip: Selecting the Right Social Media Key Performance Indicators (KPIs) | Jared Degnan
http://www.jareddegnan.com/drill-tip-selecting-the-right-social-media-key-performance-indicators-kpis
Drill Tip: Selecting the Right Social Media Key Performance Indicators (KPIs). July 27, 2012. Last week I talked about blog impressions as a method of measuring the performance. Of your digital PR outreach. However, to truly understand the full impact of your social media program you need more than just one measure. In fact, you need a set of measures known as Key Performance Indicators (KPIs). Link-tracking sites like bit.ly. Or even native platform data like Facebook Insights. Ultimately, you want metr...
Drill Tip: Fighting “Facebook Fatigue” With Post Performance Insights | Jared Degnan
http://www.jareddegnan.com/drill-tip-fighting-facebook-fatigue-with-post-performance-insights
Drill Tip: Fighting Facebook Fatigue With Post Performance Insights. August 31, 2012. Suggest that despite the slowing of Facebook’s growth, on average, users are spending 16 percent more time on Facebook than they did one year ago. This is welcome news for brands wondering if Facebook is still a viable communications platform given its recent stock fluctuations and negative press. It also presents a serious challenge in the form of what is known as Facebook Fatigue. Get excited about your brand. Drill T...
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Just Friggin' Peachy - Business, Digital Strategy & Life In The #ATL
My name is Jared Degnan. I'm an over-caffeinated brand geek, strategy wonk, and Director of Strategy for Moxie. Just Friggin' peachy is my personal take on business, digital strategy, and life in the #atl. All opinions are my own and should not be taken as official representation of any entity that I am either affiliated with, or that actually matters. The Real Role Of AI In Content Generation. March 12, 2018. What’s Digital Got To Do With It? March 5, 2018. Haters Gonna’ Hate. Let Them. February 1, 2018.
Degnan Media :: Digital Consulting
It's not new media, its not old media.it's about your customers and how they're trying to connect with you. Forget the hype and go right to the source. Put business first and your digital wins will come along naturally. With a local touch. Feed Your Brand,. In consumer behavior, understanding the question "why" is often more important than understanding the question "how." This is also true in understanding what makes for exceptional marketing.
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