kernel-research.com

Kernel | Harvesting Ideas | Complete Qualitative Marketing Research

What we believe in. Where we do it. What our clients say. Taking your ideas into qualitative research can be inspiring. Also frustrating. You’ve probably sat behind the one-way mirror and heard consumers say only what they think you want to hear. Or watched groups spiral into tailspins because of one irritable respondent. Or worse, listened to vague, partially-articulated thoughts and emotions. You close your laptop after a few days in the dark and hmm, you feel like you’re still in the dark. Ldquo;Paul ...

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What we believe in. Where we do it. What our clients say. Taking your ideas into qualitative research can be inspiring. Also frustrating. You’ve probably sat behind the one-way mirror and heard consumers say only what they think you want to hear. Or watched groups spiral into tailspins because of one irritable respondent. Or worse, listened to vague, partially-articulated thoughts and emotions. You close your laptop after a few days in the dark and hmm, you feel like you’re still in the dark. Ldquo;Paul ...

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Kernel | Harvesting Ideas | Complete Qualitative Marketing Research | kernel-research.com Reviews

https://kernel-research.com

What we believe in. Where we do it. What our clients say. Taking your ideas into qualitative research can be inspiring. Also frustrating. You’ve probably sat behind the one-way mirror and heard consumers say only what they think you want to hear. Or watched groups spiral into tailspins because of one irritable respondent. Or worse, listened to vague, partially-articulated thoughts and emotions. You close your laptop after a few days in the dark and hmm, you feel like you’re still in the dark. Ldquo;Paul ...

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kernel-research.com

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What we believe in | Kernel | Harvesting Ideas

http://www.kernel-research.com/what-we-believe-in

What we believe in. Where we do it. What our clients say. What we believe in. It’s art (with a bit of science). The best qualitative work is a dynamic, extemporaneous, spontaneous, unscripted, live exploration in partnership with the target. We believe the biggest ideas and truest insights are discovered when we meander and explore with our consumers, going to the places they want to take us rather than us dictating the course of the journey. The consumer is a partner not just a name on a card.

2

Where we do it | Kernel | Harvesting Ideas

http://www.kernel-research.com/where-we-do-it

What we believe in. Where we do it. What our clients say. Where we do it. We are small but our frequent-flier accounts are huge. Foote Cone and Belding. We work with market leaders all over the world. To discuss ways Kernel can help your company, please contact Paul Jones. Site design by yulan studio. Website hosting powered by 100% clean wind energy.

3

what our clients say | Kernel | Harvesting Ideas

http://www.kernel-research.com/what-our-clients-say

What we believe in. Where we do it. What our clients say. What our clients say. 8211; V.P./CREATIVE DIRECTOR, McCANN ERICKSON. 8211; DIRECTOR OF BRAND STRATEGY, EURO RSCG. Coming out of this can lead to great breakthroughs. For the first moments of our first engagement, I was aghast what was he doing? 8211; SR. V.P. MARKETING and INNOVATION, SUNNY D NORTH AMERICA. 8211; DIRECTOR OF BRAND PLANNING, AMAZON ADVERTISING. 8211; DIRECTOR, CONSUMER INSIGHTS, KASHI. His effect on people is almost magical.

4

Who we are | Kernel | Harvesting Ideas

http://www.kernel-research.com/who-we-are

What we believe in. Where we do it. What our clients say. Kernel is a qualitative marketing research consultancy located in Portland, Oregon. Having managed a corporate research function, worked in very large and run much smaller research agencies, Paul recognizes that he is at his very best when he is at the helm, leading every project in which he is involved. So when you work with Kernel, you will be working with Paul. There is no substitute for experience (literally). Site design by yulan studio.

5

What we do | Kernel | Harvesting Ideas

http://www.kernel-research.com/what-we-do

What we believe in. Where we do it. What our clients say. Kernel offers creative and customized qualitative research to help you cultivate ideas that make your brand stand out. No two brands are exactly alike. No two consumers are exactly alike. So why should your research project be like any other? When it is warranted, we are just as likely to embrace more of a Consumer Immersion approach that gets us out of the facility and into the environment of the consumer. The important point here is that we will...

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Kernel | Harvesting Ideas | Complete Qualitative Marketing Research

What we believe in. Where we do it. What our clients say. Taking your ideas into qualitative research can be inspiring. Also frustrating. You’ve probably sat behind the one-way mirror and heard consumers say only what they think you want to hear. Or watched groups spiral into tailspins because of one irritable respondent. Or worse, listened to vague, partially-articulated thoughts and emotions. You close your laptop after a few days in the dark and hmm, you feel like you’re still in the dark. Ldquo;Paul ...

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